Hard Baits

LUCKY STRIKE DEVIL BAIT These Devil Baits are made of Steel that are Nickel or Gold plated and available in over 50 different finishes.    

The Buck-Shot Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner to call fish from a wide...

The Williams Ice Jig is an ice fishing favorite with hardwater enthusiasts. Named the “Ice Jig” it is just as effective when jigged vertically on open water. The...

JOHNSON SILVER MINNOW Invented in 1923, the Johnson Silver Minnow is the Original Weedless Wonder. Comes out clean and weed-free, the Johnson Silver Minnow provides a thirty-five degree...

MOONSHINE LURES CASTING SPOONS Moonshine Casting Spoons are specially designed to catch a variety of species, including salmon, trout, walleye, striper, pike, and muskie. The coating on Moonshine...

DRIFTER TACKLE MUSKIE STALKER The Stalker is a shallow running, high speed lure that imitates wounded minnows and baitfish. Cast or trolled, this lure allows you to effectively...

DRIFTER TACKLE MUSKIE BELIEVER  One of the most versatile and popular muskie lures on the market today, the Drifter Tackle Muskie Believer lures features a unique shape and...

BERKLEY CHOPPO Delivering explosive topwater action, the Berkley Choppo is one of the best chuck and wind baits that any angler whether you're a seasoned veteran or a...

Attention to detail generates bites.  Bottom or Top rigging options maximize hookups.  Line Through technology maximizes your catch rate.  We recommend rigging a bottom hook for the Slow Sink...

The Jake is a classic Big Fish Lure, and the #1 BIG MINNOW BAIT on the market today, period! It’s narrow, flat-sided body combined with a unique lip design...

Shimano's BOOST CONCEPT technology triumphs in the depths with the introduction of World Crank 73F FLASH BOOST, a mid-depth crankbait designed with a distinct action to elicit bites...

RAPALA SUPER SHADOW RAP The Rapala Super Shadow Rap accurately mimics the swimming actions of small fish that big fish cannot get enough of. Providing a hard side...

Kastmaster’s balance produces wild action without line twist! Because of its aerodynamic design, it’s the master distance caster, and catches fish from pan-sized trout to bragging-sized stripers –...

BANDIT LURES WALLEYE BANDITS Bandit Walleye - Shallow The Bandit Walleye Shallow dives to almost 12 feet on a long cast and trolls a little deeper than that,...

LUHR JENSEN FLASH FLY PRO-RIGGED Highly versatile, the Flash Fly Pro-Rigged flashers by Luhr Jensen are designed with an arrow shaped head and attracts bites with its Everlgo...

ESOX TRIPLE D A jerkbait disguised as a crankbait, the Triple D by Esox Research Company combines the roll and flash of the traditional crankbait with the darting...

LLUNGEN .50 CAL CRANKBAIT The biggest crankbait Llungen has developed, the .50 Cal Crankbait features a 9" body which extends to 11" with the lip.  Made for deep...

LLUNGEN .22 LONG CRANKBAITS Designed by Chad Harmon, the .22 Long Crankbait by Llungen features an aggressive lip angle that allows anglers to target deep waters.  The amount...

STORM FLATSTICK A large body, hard to miss stick bait, the Flatstick by Storm has the power of bait that are much larger and heavier. The Storm Flatstick...

RAPALA X-RAP OTUS Combining Rapala's fish catching X-Rap construction with a visually appealing and colour matching tail, the X-Rap Otus by Rapala is a durable and effective hybrid...

RAPALA X-RAP PETO Combining Rapala's fish catching X-Rap construction with a visually appealing and colour matching tail, the X-Rap Peto by Rapala is a durable and effective hybrid...

SPRO SWIMBAIT 80 FAST SINK With the ability to sink deep and stay deep, the SPRO Swimbait 80 Fast Sink provides life-like action through the counter balanced pin...

SAVAGE GEAR 3D RAD RAT Rats are a favorite of predator fish but at the same time is rare to come by. Savage Gear has capitalized on this...

SHIMANO WORLD MINNOW 115SP FLASH BOOST Aiming to take over the jerkbait market, the Shimano World Minnow 115SP is an incredible jerkbait that relies on three innovative features...

DREAM WEAVER DEEPER DIVER Dream Weaver has designed their Deeper Divers with no add-on plastic rings, which wear out over time and also allowing the Deeper Diver to...

STORM ORIGINAL THUNDERSTICK Accurately featuring the natural shape and movements of a minnow, the Storm Original Thunderstick is a must have crankbait for any angler.  The Storm Original...

LUHR JENSEN COYOTE ROTATING FLASHER Considered on of the best deep water trolling devices on the market, the Luhr Jensen Coyote Flasher is designed to attract and catch...

LUHR JENSEN JET DIVER The Luhr Jensen Jet Diver is one of the most popular trolling systems on the market, thanks to it's buoyant design which allows the...

Scum Frog's The Original Scum Frog is a completely weedless design which allows the Scum Frog to slide effortlessly over and around weed beds, lilypads, tree limbs and...

Chuckin’ Frogs is a top technique used by the best anglers! Scum Frog's and the all-new, ultra-long casting Launch Frog is the new pinnacle of technical design and...

SCUM FROG BIG FOOT The Scum Frog Big Foot bait is versatile and can be used like a conventional buzz bait, but because it floats, you can stop...

JACKALL KAERA FROG Designed to not only draw big strikes, but to capitalize on them as well, the Jackall Kaera Frog delivers the perfect blend of form and function. Built...

Walking, popping, and spitting its way to a permanent spot in your frog arsenal, the Jackall Gavacho Frog offers performance inspired design that is right at home in the thickest...

YALEYE-FISH LURES JAKE MUSKY BAIT Perfect for trolling along side a boat, the Jake musky bait by Yaleye-Fish Lures is an impressive lure that provides an incredible wobble...

YALEYE-FISH LURES JAKE MUSKY BAIT Perfect for trolling along side a boat, the Jake musky bait by Yaleye-Fish Lures is an impressive lure that provides an incredible wobble...

The Mooneye by Yaleye-Fish Lures will run anywhere from 5 to 7 feet. We have been told they will hit bottom at 62' back at 7'. We will...

BERKLEY SPY 70 Designed by Professional Bass Pro Tour Angler, Josh Bertrand, the Berkley finesse Spy Spinbait is made to take on the toughest of clearwater conditions. The...

SWIMMING DEPTH: TOPWATER BAIT SIZE: 110 (1/2 OZ) BAIT LENGTH: 110MM Create a top water commotion they can’t resist with the Berkley® Spin Rocket. The Spin Rocket’s slender hydrodynamic profile is...

LUHR JENSEN KWIKFISH K11X X-TREME The Luhr Jensen Kwikfish are full throttle, wide-action lure that is designed to attract and catch fish of all sizes, big and small....

LUHR JENSEN KWIKFISH K9X X-TREME The Luhr Jensen Kwikfish are full throttle, wide-action lure that is designed to attract and catch fish of all sizes, big and small....

LUHR JENSEN CUT BAIT HEAD w/ RIGGING Equipped with 48" 40lb Sufix fluorocarbon leader and two snelled VMC 4/0 Techset hooks, the Luhr Jensen Cut Bait Head w/...

Luhr Jensen's Cut Bait Head creates the perfect roll action to strip bait. Use with herring strip or artificial bait. Pre-drilled hole for pegging option (includes peg). Oversized...

JOE BUCHER OUTDOORS 6" DEPTH RAIDER Designed and constructed to be used for fishing around areas that are heavily populated with vegetation, the 6" Depth Raider by Joe...

JOE BUCHER OUTDOORS SHALLOW RAIDER All Shallow Raiders by Joe Bucher Outdoors produce incredible action with a straight retrieve or troll and can also be used in a...

JOE BUCHER OUTDOORS SHALLOW RAIDER The 5" Shallow Raider by Joe Bucher Outdoors is one of the best producing trolling lures on the bay of Green Bay. Runs...

It has arrived! The Realis Spinbait 72 also known as Alpha! Viewing upon this beast you will grab your attention to detail. Immediately you will note the meatier profile. It...