Yo-Zuri

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Pencil...

Yo-Zuri is expanding its line-up of the ultra-successful 3D Inshore Series with the addition of the 3D Inshore Pencil Popper.  An inshore, back bay style pencil popper that...

The Mag Series Mag Popper is a top water popper lure. This lure comes in two sizes: 5 ¼”, 1 ¾ oz and 6-1/4”, 2-3/4oz. Designed with an...

The 3D Inshore Minnow is a floating minnow bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore...

Crystal 3D Minnow’s patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are several traditionally successful methods for fishing this...

Yo-Zuri is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. Designed with the same body shape and deadly action of...

The Yo-Zuri Crystal 3D Minnow Magnum’s patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. Built with a tough through-wire construction...

YO-ZURI 3DB CRANK 1.5 MR Yo-Zuri has redesigned and listened to our Prostaff input to produce a smaller, better squarebill crankbait. The Crank 1.5 squarebill is a 1/2oz bait...

HARCORE 4+ 74f CRAKBAIT The Hardcore Crank 4+ 75F is a round bodied crankbait with the internationally patented Magnetic Weight Transfer System allowing anglers to make precise casts...

YO-ZURI HARDCORE CRANKBAIT The Hardcore Crank 3+ 70F is a round bodied crankbait with the internationally patented Magnetic Weight Transfer System allowing anglers to make precise casts over...

YO-ZURI HARDCORE 2+ 65F The Hardcore Crank 2+ 65mm is a round bodied crankbait with the internationally patented Magnetic Weight Transfer System allowing anglers to make precise casts...

YO-ZURI HARDCORE SR65 CRANKBAIT The Hardcore Crank SR 65F is a newly designed, round bodied crankbait with the internationally patented Magnetic Weight Transfer System which allows anglers to...

YO-ZURI HARDCORE POPPER 70 The Hardcore Popper 70F is a newly designed, top water popper that features the only internationally patented Magnetic Weight Transfer System which allows anglers...

HARDCORE MINNOW FLAT 95SP The Hardcore Minnow Flat 95SP is a flat sided suspending Jerkbait with the internationally patented Magnetic Weight Transfer System and an outstanding quick darting...

HARDCORE MINNOW FLAT 110SP The Hardcore Minnow Flat 110SP is a flat sided suspending Jerkbait with the internationally patented Magnetic Weight Transfer System and an outstanding quick darting...

YO-ZURI TOPKNOT MAINLINE  The TopKnot MainLine boasts superior abrasion resistance and long-term clarity, enabling anglers to capture more fish with a single line. Features: Thin diameter Superior knot...

YO-ZURI RATTL'N VIBE The Yo-Zuri Rattl’n Vibe is a lipless vibrating style of lure that has a distinct rattle. The weight and BBs inside the Rattl’n Vibe increase...

HARDCORE FLASHI'N VIBE The Hardcore Flashi’n Vibe 65S is a compact, extra wide lipless crankbait for deep water fish. The extra wide head section of the bait is...

YO-ZURI 3DB JERKBAIT 110SP 3DB JERK BAIT 110™ –SUSPENDING–R1355 SERIESThe 3DB Jerkbait 110 is a suspending lure with an irresistible minnow shape. It is designed with “Flat Sides”...

YO-ZURI 3DB CRANK 1.5 SQUAREBILL Yo-Zuri has redesigned and listened to our Prostaff input to produce a smaller, better squarebill crankbait. The Crank 1.5 squarebill is a 1/2oz...

The Rattl’N Vibe Mini was designed to target all varieties of panfish, perch, walleye, crappie, pike, large mouth, and smallmouth bass for both open water and ice fishing....

Formulated for high visibility above the water, and low visibility from below, Yo-Zuri SuperBraid is ideal for fishing clear water, especially on sunny days. Made of specially coated...

The Hybrid fishing line by Yo-Zuri is soft and smooth for an enjoyable experience with each catch. Also, it is virtually invisible while underwater and extremely durable. Copolymer...