Your London, Ontario Fishing Store

We're a real tackle shop in London, Ontario, not a warehouse with a website. Our staff fish the water you fish, from the Thames and Fanshawe to Erie, Huron and the Great Lakes tributaries, and we stock accordingly: bass, walleye, musky, steelhead, salmon and panfish gear from St. Croix, Shimano, Daiwa, G. Loomis, Abu Garcia and more.

The best reason to visit is the people behind the counter. Everyone here fishes, and most of us have used the rod, reel or bait you're asking about. Tell us where you're headed and what you're after and you'll get a straight answer, including when the cheaper option is the better one. Can't make it in? We ship across Canada, and the same advice is a phone call away.