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Collection:

Rapala

117 products
Newest Products
Regular price $279.00 USD
Sale price $279.00 USD
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DAIWA 23 LEXA Introducing the New Lexa: Redefining Precision and Performance in Fishing Gear Experience fishing like never before with the revolutionary New Lexa. Crafted with an array of cutting-e...
Regular price $98.00 USD
Sale price $98.00 USD
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DAIWA 23 EXCELER LT The all new EXCELER LT - Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than our current EXCELER for comparable sizes. It also comes with an AIR...
Regular price $106.00 USD
Sale price $106.00 USD
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DAIWA 23 FUEGO LT FUEGO LT is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price-point. The new FUEGO stands alone in the marketplace at t...
Regular price from $10.00 USD
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RAPALA DOWN DEEP HUSKY JERK Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The pe...
Regular price from $11.00 USD
Sale price from $11.00 USD
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RAPALA JOINTED BODYBAIT With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This ...
Regular price $9.00 USD
Sale price $9.00 USD
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RAPALA JIGGING RAP Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with c...
Regular price $10.00 USD
Sale price $10.00 USD
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RAPALA HUSKY JERK Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, nat...
Regular price $9.00 USD
Sale price $9.00 USD
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RAPALA JIGGING RAP W7 Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks wit...
Regular price $14.00 USD
Sale price $14.00 USD
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RAPALA DOWN DEEP HUSKY JERK Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The pe...
Regular price from $14.00 USD
Sale price from $14.00 USD
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RAPALA FISH GRIPPER Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mechanism holds strong, yet releases with eas...
Regular price $13.00 USD
Sale price $13.00 USD
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RAPALA SHADOW RAP The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait...
Regular price $10.00 USD
Sale price $10.00 USD
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RAPALA JOINTED DEEP HUSKY JERK The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a sl...
Regular price $14.00 USD
Sale price $14.00 USD
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RAPALA SCATTER RAP JOINTED Building on the classic articulated body style, the Scatter Rap® Jointed swims with an irresistible, seductive action. The jointed body combined with a Scatter Lip takes...
Regular price from $10.00 USD
Sale price from $10.00 USD
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RAPALA COUNTDOWN Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or hol...
Regular price $5.00 USD
Sale price $5.00 USD
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Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting.
Regular price $13.00 USD
Sale price $13.00 USD
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RAPALA SHADOW RAP SHAD DEEP The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, ma...
Regular price $9.00 USD
Sale price $9.00 USD
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With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side mot...
Regular price $4.00 USD
Sale price $4.00 USD
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Rapala 8" jaw spreader safely removes hooks, artificial lures, and delicate flies with its powerful, spring-operated, non-slip jaws. Right-angle design also gives you a clear view for removing deep...
Regular price $14.00 USD
Sale price $14.00 USD
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RAPALA SCATTER RAP TAIL DANCER Take the wild "wide-tail" action of the Rapala® Tail Dancer® and add the evasive, erratic action that the Scatter Lip creates and you have one deep-diving, aggressive...
Regular price $10.00 USD
Sale price $10.00 USD
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RAPALA RIPPIN' RAP The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or sl...
Regular price $10.00 USD
Sale price $10.00 USD
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RAPALA JOINTED SHAD RAP Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just t...
Regular price $13.00 USD
Sale price $13.00 USD
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RAPALA SHADOW RAP DEEP The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rapala has perfected the na...
Regular price $15.00 USD
Sale price $15.00 USD
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RAPALA DEEP TAIL DANCER This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® “wounded-minnow” attraction. The Deep Tail Dancer® fe...
Regular price $7.00 USD
Sale price $7.00 USD
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RAPALA JIGGING RAP W3 Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks wit...
Regular price $8.00 USD
Sale price $8.00 USD
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RAPALA JIGGING RAP W5 Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks wit...
Regular price from $9.00 USD
Sale price from $9.00 USD
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Rapala Snap Rap The Snap Rap brings a hot new technique to anglers fishing sandy and gravel bottoms as well as deep west-coast reservoirs. This unique, tough little bait is fished with a snap retri...
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Regular price $13.00 USD
Sale price $13.00 USD
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RAPALA JIGGING SHADOW RAP Following in the footsteps of the legend, yet lighter than the original Rapala Jigging Rap, the Jigging Shadow Rap features a slower darting action. Designed for vertical ...
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Regular price $2,858.00 USD
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Regular price $3,023.00 USD
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HUMMINBIRD MEGA LIVE TARGETLOCK MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing t...
14% OFF
Regular price $1,128.00 USD
Sale price $1,128.00 USD
Regular price $1,313.00 USD
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The MEGA 360 Imaging - Ultrex transducer provides a 360-degree, detail-rich view around your boat. Designed to mount to the Minn Kota Ultrex, this transducer provides uninterrupted use of your Ultr...
4% OFF
Regular price from $647.00 USD
Sale price from $647.00 USD
Regular price $677.00 USD
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 The HELIX 7 CHIRP MEGA DI GPS G4 Fish finder features MEGA Down Imaging, Dual Spectrum CHIRP Sonar, AutoChart Live, Internal GPS and Humminbird Basemap built-in. An upgraded high-definition 7" dis...
32% OFF
Regular price $640.00 USD
Sale price $640.00 USD
Regular price $940.00 USD
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SIMMS G4Z Waders - Stockingfoot Meticulously refined to offer features and functionality, the Simms G4Z Waders are made to meet the demands of the world's most discerning guides and anglers. Simms ...
30% OFF
Regular price $527.00 USD
Sale price $527.00 USD
Regular price $752.00 USD
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Simms' most durable wader that's been meticulously refined to offer features and functionality that meet the demands of the world's most discerning guides and anglers. Built with 3-layer GORE-TEX® ...
24% OFF
Regular price $489.00 USD
Sale price $489.00 USD
Regular price $640.00 USD
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The G4 Pro Jacket is our highest-performing, most durable jacket, a statement proven during hundreds of hours of field testing by professional guides in the harshest conditions. Cut from advanced G...
19% OFF
Regular price $489.00 USD
Sale price $489.00 USD
Regular price $602.00 USD
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HUMMINBIRD ICE FLASHER The Humminbird® ICE Flasher Series is loaded with innovations that will have you chomping at the bit for the next big freeze The six-color, fiber optic display shows ...
25% OFF
Regular price $452.00 USD
Sale price $452.00 USD
Regular price $602.00 USD
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SAGE BOLT Driving winds and long distances call for high line speed and quick recovery. Enter the BOLT, joining Sage's Generation 5 technology family to compliment last year’s award-winning medium-...
20% OFF
Regular price $422.00 USD
Sale price $422.00 USD
Regular price $527.00 USD
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DAIWA CERTATE LT SPINNING REEL Redefining the standard of excellence set by previous models of the Certate, the Daiwa Certate LT Spinning Reels maintains the outstanding rigidity and corrosion resi...
35% OFF
Regular price from $414.00 USD
Sale price from $414.00 USD
Regular price $640.00 USD
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SIMMS G3 GUIDE WADERS Simms' long-standing, award-winning G3 Guide Wader is back with an exciting update to the material package, improved fit, and an enhanced feature set while remaining the most ...