Swimbaits

Weighing in at 3/4oz and a snack-sized 5in, the MAGDRAFT 5IN swimbait delivers that irreplaceable head-shaking, tail-thumping action that captivates trophies around the world. With a medium-slow to...

The perfect swimming action, neutral buoyancy, size, and durability make the Dropkick Shad the problem solver of the finesse swimbait category. This bait is extremely versatile, allowing it...

Multi species will attack the SPRO swimbait 60! You can work it with a steady straight retrieve or pause and jerk it for awesome S-turns and other realistic...

Size: 8" in Length Realistic Swimming Action Lifelike Finishes Weight: Floater 4.8oz. (Floats) Hooks: Gamakatsu 1/0 2X Strong Treble Hooks

The 14" Warhammer by Toddy Tickle Baits is expertly crafted with a length of 14" and a weight of 11oz that creates a natural action that muskies cant...

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The multi-jointed swimbait has three...

KEITECH EASY SHINER The 4.5" Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at...

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is...

MIYAGI Swimmer is a feature-loaded 5'' class bait that draws big bites. It has a monster hook pocket that deepens near the back of the bait where a swimbait hook will...

     The Gilluula 3.5" has a wide tail design that bites into the water firmly and maintains the tingling action that is unique to VIROLA.  The body...

Length - 5.25"  Qty - 5 pack The Gambler Lures Big EZ Swimbait is a premium soft plastic lure engineered for serious bass anglers pursuing trophy-class fish. At...

The RTM Tackle Bass Swimbaits are the perfect cross between soft supple plastic and slightly tougher plastic. Which makes them more durable than other major brands, but still...

The RTM Tackle Bass Swimbaits are the perfect cross between soft supple plastic and slightly tougher plastic. Which makes them more durable than other major brands, but still...

NORTHLAND MIMIC MINNOW Proven for bass, crappies, walleyes, trout, perch and pike. Cast, vertically jig or slow-troll. Works equally well on structure and in weeds or open water...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for...

Featuring patent pending Honey Comb technology the PowerBait® Paddlin' PowerStinger showcases durability in a boot tail style swimbait without sacrificing action. Designed with both profile and action in...

THE SUSPECT™ (CRUSHCITY™) Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake. BODY LENGTH: 2.75" TPE...

SHIMANO ARMAJOINT 190SS FB Shimano designed the ARMAJOINT 190SS FB to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage...

MEGABASS HAZEDONG SHAD The extremely energetic Megabass Hazedong Shad generates a feverish tail action that will have bass chomping at the bit. The Megabass Hazedong Shad features an extra thin...

The RTM Tackle Walleye Swimbaits are the perfect cross between soft supple plastic and slightly tougher plastic. Which makes them more durable than other major brands, but still...

The RTM Tackle Walleye Swimbaits are the perfect cross between soft supple plastic and slightly tougher plastic. Which makes them more durable than other major brands, but still...

KEITECH EASY SHINER The 4" Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at...

GAMAKATSU SPRING LOCK The new Gamakatsu Spring Lock makes rigging plastics easy with the stress relieved stainless steel center point. The center point makes it easy to find...

DESCRIPTION Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait...

LUCKY STRIKE LIVE SERIES SWIMBAIT An Exciting And Innovative Life-like Lure, Great For Pike, Bass, Walleye And Musky. 8 Colours 3 Sizes. Very Durable Hard Body With Lead...

DESIGNED FOR HARD-THUMPING ACTION WITH A MEDIUM-SLOW TO MEDIUM RETRIEVE, MAGDRAFT’S TAIL KICKS INTO GEAR QUICKLY, SENDING VIBRATIONS THROUGHOUT THE BODY TO ACTIVATE THE LATERAL LINE OF PREDATORS....

THE MAGDRAFT FREESTYLE IS THE ULTIMATE SWIMBAIT FOR BIG BASS SESSIONS. WITH A SNUB-NOSE DESIGN PERFECT FOR SCREW-LOCK HOOKS, A PRE-CUT BELLY AND RECESSED TOP-GROOVE, THE FREESTYLE IS BUILT FOR EASY BIG-GAME RIGGING...

GARY YAMAMOTO PADDLE TAIL ZAKO The Paddle Tail Zako is everything you know and love about the Zako swimbait, but with a little more action!  Featuring the same...

  DUO REALIS BOOSTAR WAKE The Duo Real Boostar Wake Swimbait glides through the water in a soft, straight, and natural rocking posture. The unique jointed body design...

STORM WILDEYE SWIM SHAD One of the most fished soft plastics around began its life at Storm in 2002. The soft outer body, the holographic swimming’ flash foil...

Z-MAN HERCULEZ  An intricately sculpted baitfish design and a strategically designed curved paddletail generate a lifelike look and movement in the HerculeZ Swimbait. The 10X Tough ElaZtech construction...

BIG BITE BAITS PRO SWIMMER Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great...

Featuring a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market. Sporting the most lifelike swimming action...

STRIKE KING RAGE SWIMMER Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its...

STRIKE KING MR. CRAPPIE SLABALICIOUS Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall...

X ZONE SWAMMER The X Zone Pro Series Swammer, over 8 years in the making to create the most versatile swimbait on the market today.  Made with our innovative...

BERKLEY POWERBAIT THE CHAMP SWIMMER Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-definition colors that...

KEITECH EASY SHINER The 3" Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at...

MEGABASS DARK SLEEPER The Dark Sleeper Swimbait by MegaBass was developed to be ultra realistic, enticing even the most skittish of fish to bite. On top of being...

MEGABASS SLEEPER GILL The Sleeper Gill By MegaBass features a patent-pending adaptation of the dorsal fin weed guard pioneered by the Dark Sleeper Swimbait. This allows the Sleeper...

At first glance the 2.25” Flat Cat looks a little bit strange - but put it in the water and you’ll see why we’ve been using prototypes for...

BERKLEY POWERBAIT PRO DESIGN AGENT E Designed by the Bass Master Classic and MLF Bass Pro Tour Champion Edwin Evers, the Berkley Powerbait Agent E is an amazing...

Attention to detail generates bites.  Bottom or Top rigging options maximize hookups.  Line Through technology maximizes your catch rate.  We recommend rigging a bottom hook for the Slow Sink...

BERKLEY POWERBAIT GILLY The PowerBait Gilly swimbait is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides the PowerBait Gilly swimbait an unbelievably natural...

DESCRIPTION Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait...