Hard Baits

Created to match mature bait fish while adding finesse opportunities to tournament angler who prefer casting gear.  That’s correct the Spinbait 90 is yet another finesse lure created...

MOLIX GLIDE BAIT 178 Designed, developed, and engineered over several years, the Molix Glide Bait 178 ensures the highest attention-to-detail to go along with incredible swimming action which...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped...

The Pro King Regular Spoon is the standard for Great Lakes trolling. These spoons have over 30-years of fish-catching testimonials from tournament anglers and charter captains. Each spoon is 3.75-inches...

Michigan Stinger has set a very high standard for trolling spoons. These spoons feature a thin design which gives them a fish attracting flutter action. With top quality...

The Michigan Stinger Sidekick Flasher is a great tool to use while fishing the Inlands or Great Lakes. Recommended for Browns, Coho's, Kings, Lake Trout, Steelhead and more!Featuring:...

DREAM WEAVER DEEPER DIVER Dream Weaver has designed their Deeper Divers with no add-on plastic rings, which wear out over time and also allowing the Deeper Diver to...

MUSKY TRAIN 8" TUFF SHAD The Muskie Train 8" Tuff Shad is 8" in length and 10 1/2" with the lip. It weighs 4.4 oz. This is the...

MUSKIE TRAIN 5" TUFF SHAD It thumps, it rattles, it trolls to 9 MPH! The new hollow bodied plastic 5" Tuff Shad by Muskie Train is the most...

Perfect for pounding bottom or fishing for suspended fish during winter and open water conditions. The Jigging Minnow mimics an active minnow in a feeding position. One of...

BERKLEY SEBILE MAGIC SWIMMER 228 Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming action even during steady...

Expanding on their legendary line-up of premium jerkbaits, the Megabass Vision 110+1 Jr. Jerkbait now offers the proven Bassmaster Classic winning action in a bite-sized package to attack...

JOHNSON THINFISHER  Blade baits have quite the following, whether on a cast and retrieve or vertical jig. The Johnson ThinFisher is equipped with an easy-change snap, sonic rattle...

Unlike any other blade bait on the market, the Jackall Keeburn Blade Bait is comprised of a unique mixture of metal and circuit board material that results in...

The DYNA RESPONSE is a new concept metal vibe developed with Shinji Sato. The super-thin 0.6mm stainless plate cuts through water and features a carefully sculpted weight shape...

MEGABASS DEEP-SIX The super deep depths have remained a relative safe haven for big bass against deep diving cranks - that is until now. Introducing the Megabass Deep-Six...

An extraordinary crankbait packed full of innovative features, the Megabass Deep X 200 LBO Crankbait is one of master lure designer, Yuki Ito’s, favorite lures he has ever...

Packed with the same tournament-winning characteristics as its big brother the Megabass Ito Vision 110 Jr. Jerkbait features a scaled-down profile that works wonders around pressured bass. The Megabass Ito Vision...

Taking the Vision 110’s legendary action into a new realm, the Megabass Ito Vision 110+2 Jerkbait allows anglers to target a totally new class of fish that aren’t...

The Megabasss Ito Vision 110+1 Jerkbait is designed to dive 3ft deeper in depth than the original Ito Vision 110. The 110+1’s medium bill is crafted to eliminate the traditional...

Once the closely-guarded secret of the pros, the Megabass Ito Vision 110 has quickly become a staple among professional and amateur anglers alike. Carefully crafted and precision engineered,...

STORM FLATSTICK A large body, hard to miss stick bait, the Flatstick by Storm has the power of bait that are much larger and heavier. The Storm Flatstick...

The Magnum Streak Mini Spoons are the large size in the Silver Streak series and are designed for aggressive action at all trolling speeds. Magnum Streak Mini Spoons...

The Silver Streak Mini Spoons are the middle size in the Silver Streak series and are designed for aggressive action at all trolling speeds. Silver Streak Mini Spoons...

LUHR JENSEN DIPSY DIVER Setting apart the Luhr Jensen Dipsy Diver from all the other divers and planers on the market, the Luhr Jensen Dispy Divers are built...

LUHR JENSEN DIPSY DIVER   The Luhr Jensen Size 1 Dipsy Diver features a distinctive rounded design that enables precise directional control—simply adjust the base plate to steer...

LUHR JENSEN DIPSY DIVER Setting apart the Luhr Jensen Dipsy Diver from all the other divers and planers on the market, the Luhr Jensen Dispy Divers are built...

LUHR JENSEN DIPSY DIVER Setting apart the Luhr Jensen Dipsy Diver from all the other divers and planers on the market, the Luhr Jensen Dispy Divers are built...

When in the middle of a hot bite, you want a diver that sets and deploys in an instant. The Pink Lady does just that. Using an all...

LUHR JENSEN JET DIVER The Luhr Jensen Jet Diver is one of the most popular trolling systems on the market, thanks to it's buoyant design which allows the...

RAPALA X-RAP PETO Combining Rapala's fish catching X-Rap construction with a visually appealing and colour matching tail, the X-Rap Peto by Rapala is a durable and effective hybrid...

RAPALA X-RAP OTUS Combining Rapala's fish catching X-Rap construction with a visually appealing and colour matching tail, the X-Rap Otus by Rapala is a durable and effective hybrid...

RAPALA SUPER SHAD RAP Premium quality and durable, the Rapala Super Shad Rap is constructed from premium Balsa wood and is rigged with heavy duty hardware and hooks....

The Mini Streak Spoons are the smaller size in the Silver Streak series and are designed for aggressive action at all trolling speeds. Mini Streak Spoons are great...

The Silver Streak Mini Spoons are the middle size in the Silver Streak Trolling spoons series and are designed for aggressive action at all trolling speeds. Silver Streak...

When Lucky Craft introduced the Pointer series rip-baits, they set the standard by which all other rip-baits are measured. Special internal brass weights create a low center of...

The Lucky Craft Pointer 100 H3 offers the same tournament winning action as the original Pointer 100 - now with suped-up hooking capabilities thanks to its three-hook design....

When Lucky Craft introduced the Pointer series rip-baits, they set the standard by which all other rip-baits are measured. Special internal brass weights create a low center of...

RAPALA TWITCHIN' RAP Combining the classic Rapala Shad body design with an easy to use gliding action, the Rapala Twitchin' Rap is built and constructed using abachi which...

RAPALA X-RAP HAKU Made to seek trouble and battle with big monster fish, the X-Rap Haku by Rapala nuilt tough and durable.  The X-Rap Haku features Rapala's proprietary...

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can...

SPRO ARUKU SHAD 60 The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does...

SPRO ARUKU SHAD 65 The Aruku Shad 65 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does...

SPRO FAT PAPA SB 55 The Fat Papa SB was designed by MLF Angler Russ Lane. The bait features a frantic hunting action, similar to a balsa bait, but it...

SPRO LITTLE JOHN 50 The Little John 50 was designed by B.A.S.S Elite Series Angler John Crews. The Little John 50 has a computer chip bill that is...

SPRO FAT JOHN 60 The Fat John 60 crankbait was designed by B.A.S.S. Elite Series Angler John Crews. The unique flat-sided square bill has a shallow diving hunting...