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Collection:

Hard Baits

137 products
Newest Products
Regular price $279.00 USD
Sale price $279.00 USD
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DAIWA 23 LEXA Introducing the New Lexa: Redefining Precision and Performance in Fishing Gear Experience fishing like never before with the revolutionary New Lexa. Crafted with an array of cutting-e...
Regular price $98.00 USD
Sale price $98.00 USD
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DAIWA 23 EXCELER LT The all new EXCELER LT - Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than our current EXCELER for comparable sizes. It also comes with an AIR...
Regular price $106.00 USD
Sale price $106.00 USD
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DAIWA 23 FUEGO LT FUEGO LT is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price-point. The new FUEGO stands alone in the marketplace at t...
Regular price $6.00 USD
Sale price $6.00 USD
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The Mini Streak Spoons are the smaller size in the Silver Streak series and are designed for aggressive action at all trolling speeds. Mini Streak Spoons are great for summer trolling for walleye, ...
Regular price $12.00 USD
Sale price $12.00 USD
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BERKLEY CHOPPO Delivering explosive topwater action, the Berkley Choppo is one of the best chuck and wind baits that any angler whether you're a seasoned veteran or a leisure fisher can have in the...
Regular price $10.00 USD
Sale price $10.00 USD
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COTTON CORDELL RIPPLIN REDFIN The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of th...
Regular price $10.00 USD
Sale price $10.00 USD
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BANDIT LURES WALLEYE BANDITS Bandit Walleye - Deep The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender ...
Regular price $7.00 USD
Sale price $7.00 USD
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BERKLEY FLICKER MINNOW Designed by professionals and tournament proven, the Berkley Flicker Minnows are designed and built from the same development standards from the very popular Berkley Flicker ...
Regular price $6.00 USD
Sale price $6.00 USD
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The Mini Streak Spoons are the smaller size in the Silver Streak series and are designed for aggressive action at all trolling speeds. Mini Streak Spoons are great for summer trolling for walleye,...
Regular price $11.00 USD
Sale price $11.00 USD
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The Mooneye by Yaleye-Fish Lures will run anywhere from 5 to 7 feet. We have been told they will hit bottom at 62' back at 7'. We will update a dive curve as soon as we have the info. 
Regular price from $10.00 USD
Sale price from $10.00 USD
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RAPALA DOWN DEEP HUSKY JERK Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The pe...
Regular price $7.00 USD
Sale price $7.00 USD
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The Magnum Streak Mini Spoons are the large size in the Silver Streak series and are designed for aggressive action at all trolling speeds. Magnum Streak Mini Spoons are great for summer trolling f...
Regular price $8.00 USD
Sale price $8.00 USD
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Legendary professional bass angler, Kevin VanDam, spent a considerable amount of time designing and fine tuning the Strike King KVD HC Square Bill Silent Crankbait.  He wanted to ensure that it had...
Regular price $12.00 USD
Sale price $12.00 USD
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Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the ...
Regular price $5.00 USD
Sale price $5.00 USD
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JOHNSON THINFISHER  Blade baits have quite the following, whether on a cast and retrieve or vertical jig. The Johnson ThinFisher is equipped with an easy-change snap, sonic rattle chamber, and blac...
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Regular price $8.00 USD
Sale price $8.00 USD
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LUHR JENSEN KWIKFISH K9X X-TREME The Luhr Jensen Kwikfish are full throttle, wide-action lure that is designed to attract and catch fish of all sizes, big and small. Luhr Jensen made the Kwikfish c...
Regular price $9.00 USD
Sale price $9.00 USD
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Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence...
Regular price $10.00 USD
Sale price $10.00 USD
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BANDIT LURES WALLEYE BANDITS Bandit Walleye - Shallow The Bandit Walleye Shallow dives to almost 12 feet on a long cast and trolls a little deeper than that, making it perfect for walleye, zander ...
Regular price $5.00 USD
Sale price $5.00 USD
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LUCKY STRIKE VICTOR SPOONS Victor Spoons by Lucky Strike. Just Add A Worm And Get Ready For Plenty Of Bass, Walleye And Trout Action!! Features: Weight: 0.05lb  Quantity: 2/pack Fish Type: Brook T...
Regular price $5.00 USD
Sale price $5.00 USD
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Scum Frog's The Original Scum Frog is a completely weedless design which allows the Scum Frog to slide effortlessly over and around weed beds, lilypads, tree limbs and stumps. This allows easy fish...
Regular price $10.00 USD
Sale price $10.00 USD
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FREEDOM ULTRA DIVER MINNOW The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weig...
Regular price $12.00 USD
Sale price $12.00 USD
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Unlike any other blade bait on the market, the Jackall Keeburn Blade Bait is comprised of a unique mixture of metal and circuit board material that results in an amplified vibration. Sending reverb...
Regular price $25.00 USD
Sale price $25.00 USD
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Once the closely-guarded secret of the pros, the Megabass Ito Vision 110 has quickly become a staple among professional and amateur anglers alike. Carefully crafted and precision engineered, it set...
Regular price from $13.00 USD
Sale price from $13.00 USD
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BERKLEY SEBILE MAGIC SWIMMER 228 Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming action even during ste...
Regular price $8.00 USD
Sale price $8.00 USD
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 STRIKE KING RED EYE SHAD The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and feature...
Regular price $17.00 USD
Sale price $17.00 USD
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BERKLEY STUNNA 112 Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise, the Berkl...
Regular price $7.00 USD
Sale price $7.00 USD
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The Luhr Jensen Kwikfish is a high-action diver that's absolutely deadly when trolling for large salmon and magnum-sized steelhead. Extremely versatile, the Kwikfish works well at any speed, in any...
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Regular price $2,858.00 USD
Sale price $2,858.00 USD
Regular price $3,023.00 USD
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HUMMINBIRD MEGA LIVE TARGETLOCK MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing t...
14% OFF
Regular price $1,128.00 USD
Sale price $1,128.00 USD
Regular price $1,313.00 USD
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The MEGA 360 Imaging - Ultrex transducer provides a 360-degree, detail-rich view around your boat. Designed to mount to the Minn Kota Ultrex, this transducer provides uninterrupted use of your Ultr...
4% OFF
Regular price from $647.00 USD
Sale price from $647.00 USD
Regular price $677.00 USD
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 The HELIX 7 CHIRP MEGA DI GPS G4 Fish finder features MEGA Down Imaging, Dual Spectrum CHIRP Sonar, AutoChart Live, Internal GPS and Humminbird Basemap built-in. An upgraded high-definition 7" dis...
32% OFF
Regular price $640.00 USD
Sale price $640.00 USD
Regular price $940.00 USD
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SIMMS G4Z Waders - Stockingfoot Meticulously refined to offer features and functionality, the Simms G4Z Waders are made to meet the demands of the world's most discerning guides and anglers. Simms ...
30% OFF
Regular price $527.00 USD
Sale price $527.00 USD
Regular price $752.00 USD
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Simms' most durable wader that's been meticulously refined to offer features and functionality that meet the demands of the world's most discerning guides and anglers. Built with 3-layer GORE-TEX® ...
24% OFF
Regular price $489.00 USD
Sale price $489.00 USD
Regular price $640.00 USD
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The G4 Pro Jacket is our highest-performing, most durable jacket, a statement proven during hundreds of hours of field testing by professional guides in the harshest conditions. Cut from advanced G...
19% OFF
Regular price $489.00 USD
Sale price $489.00 USD
Regular price $602.00 USD
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HUMMINBIRD ICE FLASHER The Humminbird® ICE Flasher Series is loaded with innovations that will have you chomping at the bit for the next big freeze The six-color, fiber optic display shows ...
25% OFF
Regular price $452.00 USD
Sale price $452.00 USD
Regular price $602.00 USD
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SAGE BOLT Driving winds and long distances call for high line speed and quick recovery. Enter the BOLT, joining Sage's Generation 5 technology family to compliment last year’s award-winning medium-...
20% OFF
Regular price $422.00 USD
Sale price $422.00 USD
Regular price $527.00 USD
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DAIWA CERTATE LT SPINNING REEL Redefining the standard of excellence set by previous models of the Certate, the Daiwa Certate LT Spinning Reels maintains the outstanding rigidity and corrosion resi...
35% OFF
Regular price from $414.00 USD
Sale price from $414.00 USD
Regular price $640.00 USD
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SIMMS G3 GUIDE WADERS Simms' long-standing, award-winning G3 Guide Wader is back with an exciting update to the material package, improved fit, and an enhanced feature set while remaining the most ...