Hard Baits

The Provoke Jerkbait Series, crafted by top professionals, now features two sizes: the Provoke 106 and the new Provoke 97. Both sizes are designed for versatility, with the...

The Hog Father Jr. is a 7-inch glidebait developed with Tater Hog Custom Lures, engineered to deliver consistent glide action at any retrieve speed—from slow presentations to medium-fast...

The Strike King KVD 300 Jerkbait delivers the erratic, lifelike movement that triggers aggressive strikes. Its advanced weight transfer system maximizes casting distance while the realistic 3D eyes...

Strike King's Bitsy Jerkbait delivers the proven action of full-sized KVD Jerkbaits in a compact 1/16 oz. package designed for small waters. Its balanced roll, wiggle, and flash...

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting sound. The durable body...

Classic Rapala® wounded-minnow action, durable plastic body construction and loud rattles make the Harvest Shad™ ideal for targeting your favorite game fish in any situation.   Durable Plastic...

Designed in Southern Ontario Species: Walleye Trout Salmon Pike Bass

The Wally Diver series is Cotton Cordell's most popular line and an essential trolling bait for walleye anglers everywhere. Its slender profile and tight wiggle produces big bites...

These spoons are meticulously crafted to ensure maximum durability and an attractive, shiny finish that's irresistible to fish. Each spoon features a unique 'clacker' design, with a small,...

These spoons are meticulously crafted to ensure maximum durability and an attractive, shiny finish that's irresistible to fish. Each spoon features a unique 'clacker' design, with a small,...

These spoons are meticulously crafted to ensure maximum durability and an attractive, shiny finish that's irresistible to fish. Each spoon features a unique 'clacker' design, with a small,...

These spoons are meticulously crafted to ensure maximum durability and an attractive, shiny finish that's irresistible to fish. Each spoon features a unique 'clacker' design, with a small,...

Custom Jigs Slender Spoon The Slender Spoon™ is a bent, ultra-light spoon that offers loads of flash and flutter on the fall, unlike any other bait on the...

BERKLEY FLICKER SHAD The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped...

BERKLEY FLICKER SHAD The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped...

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into...

BANDIT LURES WALLEYE BANDITS Bandit Walleye - Deep The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other...

Yaleye-Fish Tournament Tuff Lures are designed to stand up to the biggest fish in the pond! Razor sharp hooks Tough parts, designed to last Beautifully, handcrafted with colours...

Developed in collaboration with Elite Series Pro and smallmouth expert Cory Johnston, the Party Prop is designed to be the ultimate clear-water finesse hardbait. Its sleek, minnow-shaped profile...

The Jackall Live Darter is engineered to replicate the erratic, high-speed movements of a fleeing baitfish, making it irresistible to predators. With each twitch of the rod, it...

SD State Record Holder!! If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven...

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind...

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles...

SD State Record Holder!! If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven...

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat...

Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from...

COTTON CORDELL RIPPLIN REDFIN The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish...

The Michigan Stinger Spoon Harness combines two of a walleye's favorite meals in one incredibly effective lure. Known also as the Stinger Scorpion Spoon Harness, this tackle innovation...

An embodiment of next-gen Japanese finesse, the KARASHI rolls four irresistible techniques into one bite-sized offering: i-motion ultra finesse, sub-surface twitching, surface dog-walking, and bait-busting panic action. With...

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind...

The Weiner Flashers are made for running with the Big Weenie Brand Whole Bait Rigs, Cut-Bait Rigs and Trolling Flies*.  *A 28-32" leader is recommended with their flies....

When the water gets skinny or the bait fish get small, it's time to call in the Switch Hitter. Purpose built with durable ABS plastic to target saltwater...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Deep Mavrik™ provides premium jerkbait features, starting with a Long-Cast System which provides...

The Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide tail action to...

Mepps Syclops Assorted 4 pack  Perfect for species such as trout, pike, and bass  Popular colours that work in all situations  Qty: 2 Size 1 Qty: 2 Size...

The Ribbon Leech Flutter Spoon takes after the ever-popular Leech Flutter Spoon. The Ribbon Leech still has the Leech Spoon's fluttering action, but the spoon is a thinner...

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation...

Powered by Shimano's BOOST CONCEPT lure technologies, the all-new Zumverno 115SP MR adds to the success of the Zumverno 95SP FB and expands Shimano's lineup of freshwater lures....

Jig your eye-Jacker up and down on a slack line to create an irresistible darting and fluttering action under the ice. Black Nickel Hooks Polished, Glow or UV...

It’s Hammer Time!! The VMC® Rattle Spoon has an unmatched resonance chamber made of brass and multiple beads that give anglers the edge over other rattling spoons on...

The VMC® Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action...

This new VMC® Rocker Spoon has an exceptional slow horizontal rocking action on the fall for attracting strikes! Black Nickel dropper chain, glow resin Octopus hook and 3D...

Comes in 6 fish catching colors: Silver/Purple; Silver, Gold, Silver/Chartreuse, Silver/Blue, Natural. The realistic Shape & natural looking eyes of the American Smelt, triggers fish's natural instinct to...

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the...

All Mepps Aglia Longs are deep running spinners with willow leaf blades. The blade "hugs" the body of the spinner during retrieve, allowing it to stay in deep...

The legendary Syclops spoon with its outstanding side-to-side wobble has been joined by the new Saltwater Syclops. Built to hold up to the most brutal saltwater conditions and...