Minnow - Soft Baits

     The “BR Fish” is the first soft plastic in theDuo International BayRUF series.      The concept was to land more fish in highly pressured areas....

LUNKER CITY FIN-S FISH The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft...

The MEGABASS SLING SHAD is a highly refined fluke-style soft bait designed for pressured waters and finesse presentations. Its dual-density, two-layer construction delivers exceptional swimming balance and a...

Introducing the Virola 6", which has improved casting distance and fish-attracting power! Mid-strolling is a technique that has recently been gaining attention with the introduction of FFS (Forward...

     Unlike the original model, the Virola HG 4" (High Gravity) increases casting distance and allows for wider range of fishing. By adding salt only to the...

A brief irregularity, that is the definition of the word 'Glitch.' The all-new Glitch does exactly this, a brief irregular action enticing more bites. The profound soft plastic...

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of...

The ChatterShad is a dynamic ChatterBait trailer with a slim baitfish profile and a thin fan tail for lifelike action. Made in the USA from soft ElaZtech, it...

Stay in the strike zone longer with Strike King’s Homing Minnow, the ultimate paddle tail swimbait needed on every boat deck. The hyper-realistic minnow profile stands out vividly...

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them,...

A lifelike baitfish imitation perfect for scoping out your next trophy-sized bass, the Reaction Innovations Scope Shot is molded with incredible attention to detail to trigger bites from...

Jackall designed the innovative Driftfry specifically for mid-strolling and hover-strolling techniques. The integrated lip design uses water resistance combined with slight twitches from the angler's rod tip during...

Jackall designed the innovative Driftfry specifically for mid-strolling and hover-strolling techniques. The integrated lip design uses water resistance combined with slight twitches from the angler's rod tip during...

The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft...

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of...

The D Style Virola 4" is one of the original baits used for the technique known as mid strolling, while the dead fish and I-shaped patterns have been...

The D Style Virola 2.8" is one of the original baits used for the technique known as mid strolling, while the dead fish and I-shaped patterns have been...

The Nories Lady Fish 3.5" is the perfect pintail bait for drop shot presentations. This bait also excels with used with the hovering method. 

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait® bladed jigs to produce an enticing, undulating action at all retrieve...

The most versatile bait on the market It can be fished in anyway you like Drop shot, Texas Rigged, Ned and other way you like ! 8 per...

This Junior version of our flagship bait will do everything that it’s big brother will, and then some.  It’s smaller profile is key when you are looking to...

If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this...

The Slim Minnow catches any species of fish. The slim body design with flat sides give it a fast darting action when combined with the flat forked tail. Made...

Whether you like fishing for walleye, bass, or basically any other game fish, the Slim Minnow will catch em! The slim body design with flat sides give it...

Z-MAN DIEZEL MINNOWZ Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and saltwater...

THE JERK™ (CRUSHCITY™) Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. TPE - Durable, Floating...

NXS DEATH SHAD

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations...

BIG BITE BAITS CRAPPIE MINNR The Crappie Minnr is a versatile crappie lure with several different tail options so you’ll have every scenario covered. Are they being finicky?...

BERKLEY POWERBAIT SICK FISH The ever-popular Skeet Reese design has been taken to the next level Super life-like shape and action make it look real Colors to match...

RAID JAPAN FINESTICK Downsizing while firmly inheriting the fantastic shape and high pitch and high response action of the tail. Finesse is a "finesse" and "fantastic" with enhanced ability...

RAID FISHROLLER The fish roller was developed with the concept of "making it easier and more effective" for mid-level capture such as midst and hobast, which are indispensable...

The famous “Damiki Rig” bait from the FLW and B.A.S.S.the Damiki Armor Shad is a versatile bait that has proven deadly for bass, as well as, many saltwater fish...

BOBBY GARLAND SWIMMING MINNOW The best swimming tail on the market in a crappie minnow bait. 15-count bags.

BOBBY GARLAND MO'GLO BABY SHAD  Just like the Original Baby Shads but glow in the dark.

BOBBY GARLAND THE ORIGINAL BABY SHAD The original baby shad provides the perfect combination of a solid body and a thin spear tail for enticing crappie and other...

GRUMPY MINN-FIN Minn-FIN is Grumpy's latest minnow imitation bait that boasts several industry-breaking technologies. Minn-FIN improves upon the popular fluke style bait, with enhanced body shape design and an...

Z-MAN MINNOWZ Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Whether chasing...

Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft plastic jerkbait...

BERKLEY POWERBAIT MINNOW Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the...

BONDY BAITFISH Made from Bondy Bait's durable plastic, the new Bondy Baitfish catches them day in and day out!!! Tons of colors!  Features: Length: 3.75" 10 Per Pack

BERKLEY GULP! MINNOW The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

BOBBY GARLAND BABY SHAD SWIM'R A segmented swimming version of America's favorite crappie bait, the Baby Shad Swim'R features a tight-action swim tail and a special Scent Channel...

LUNKER CITY FIN-S FISH The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft...

A Legendary Soft Plastic Minnow for Bass, Walleye & More The Lunker City Fin-S Fish 4" is a legendary soft plastic minnow that’s been fooling fish for decades....

Designed in partnership with Travis Manson, the Drop Minnow is in a league of it's own. It's extremely versatile - allowing you to drop shot it, Damiki rig...