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Soft Baits

280 products
Hot Products
Regular price $7.00 USD
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The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Texpose rigging and jigging. This lure doesn't quit w...
Regular price $124.00 USD
Sale price $124.00 USD
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This rod was tactically developed with the perfect jigging rod in mind. Measuring in at 6 foot 3 inches in length, the Jigging Special offers perfect balance and sensitivity with a medium/heavy pow...
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DOMO's Custom Tackle Walleye Jig Head Crafted from high-grade materials, Domo's Custom Tackle's locally-manufactured Walleye Jig Heads boast an advanced powder coating and sophisticated hook design...
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The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Texpose rigging and jigging. This lure doesn't quit w...
Regular price $9.00 USD
Sale price $9.00 USD
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GARY YAMAMOTO YAMASENKO The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers ever...
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KEITECH EASY SHINER The 3" Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the slowest speeds. The Easy ...
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Lure Lipstick Infused Split Tail Minnows are sure to get you Hit On! Pheromones and natural oils to get the fish biting. Try some out today!
Regular price $6.00 USD
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Z MAN FINESSE TRD The Finesse TRD (The Real Deal) by Z Man is designed specifically for the Ned Rig. The finesse style Ned Rig has been gaining in popularity all over the world as a subtle and ea...
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Regular price $7.00 USD
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Regular price $9.00 USD
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KEITECH FAT SWING IMPACT The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve...
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DESCRIPTION Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait...
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JACKALL RHYTHM WAVE Simple but very effective, the Jackall Rhythm Wave Swimbait provides an incredibly balanced presentation that is on another level from the standard swimbaits when it comes to ve...
Regular price $8.00 USD
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BERKLEY GULP! MINNOW The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around wit...
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BONDY WORM Popular on the Detroit River, the Bondy Worm makes catch after catch every season. The redesigned Bondy Worm is thicker and longer. 3.75" with Bondy Bait's newer and tougher plastic alon...
Regular price $5.00 USD
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X ZONE 5" TRUE CENTER STICK The X Zone Lures Pro Series 5" True Center Stick bait offers and provides a unique and reliable fish catching performance that will always be effective. X Zone molds t...
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Regular price $7.00 USD
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Regular price $9.00 USD
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KEITECH FAT SWING IMPACT The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve...
Regular price $4.00 USD
Sale price $4.00 USD
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THE YUM DINGER The Dinger Worm Bait by YUM was designed to be versatile and can used in a variety of ways such as Texas Rigged, Wacky Style, Carolina Rig and pitched into heavy cover. The YUM Din...
Regular price $4.00 USD
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Cleardrift recommends fishing these soft beads above and even over bobber stopper ( used as a peg).  Also, you can fish the soft beads on the shank of the hook. Cleardrift's soft plastics are non-s...
Regular price from $5.00 USD
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SET THE HOOK SPIKE The Spike stick worm softbait by Set The Hook is an elevated form of the classic stick worm bait that every angler should have in their tackle arsenal at all times. Set The Hook ...
Regular price $8.00 USD
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MEGABASS HAZEDONG SHAD The extremely energetic Megabass Hazedong Shad generates a feverish tail action that will have bass chomping at the bit. The Megabass Hazedong Shad features an extra thin pad...
Regular price $9.00 USD
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The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
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BIG BITE BAITS PRO SWIMMER Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options mak...
Regular price $7.00 USD
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X ZONE X-TUBE The X Zone X-Tube lure is made and molded using super soft yet durable plastics that allows for natural attracting action. The X-Tube can be rigged with an internal tube jig head for ...
Regular price $9.00 USD
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GARY YAMAMOTO YAMASENKO The Senko is a staple in the fishing world and it has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of imposter...
Regular price $6.00 USD
Sale price $6.00 USD
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The Spear Tail Worm is a 4" worm designed for vertical Jigging walleye. It fits the collars on the larger 1oz+ jig heads perfectly and has TONS of action while jigging. It is also a deadly tool for...
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Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their baits in your hands. Reacti...
Regular price $6.00 USD
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The Wally MinR is a 4" minnow bait. The head is slightly larger than the body to allow rigging on large jig heads. This bait excels rigged on a large 1/2oz - 1oz walleye jig and vertical jigged for...
Regular price $7.00 USD
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GRUMPY MINN-FIN Minn-FIN is Grumpy's latest minnow imitation bait that boasts several industry-breaking technologies. Minn-FIN improves upon the popular fluke style bait, with enhanced body shape d...
Regular price $4.00 USD
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BIG BITE BAITS CURL TAIL GRUB The Curl Tail Grub needs no introduction. This shape is responsible for millions of fish catches across dozens of species. Chunk and wind it, jig it, troll it, there’s...
Regular price $6.00 USD
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Z-MAN TRD TICKLERZ Z-Man designed the TRD TicklerZ to attract bites even in the toughest of conditions. Made from the 10x tough ElaZtech material, the Z-Man TRD TicklerZ stand up when resting at ...
Regular price $7.00 USD
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Z-MAN RAZOR SHADZ Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/divin...
Regular price $6.00 USD
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STRIKE KING BABY Z-TOO Baby Z TOO is a top-of-the-line fishing bait that offers anglers a superior catch rate with its life like simulation of a baitfish. Its patented design features a patented ta...
Regular price $9.00 USD
Sale price $9.00 USD
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BERKLEY POWERBAIT MAXSCENT FLATNOSE MINNOW The Berkley PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. The texture for Berkley's al...
Regular price $7.00 USD
Sale price $7.00 USD
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Grumpy Goliath Goby The Goliath Goby represents Grumpy's latest goby imitation bait that not only looks like the real thing, but also tastes like the real thing!  Grumpy has spent months perfecting...
Regular price from $4.00 USD
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Cleardrift recommends fishing these egg clusters above and even over bobber stopper (used as a peg).  Also, you can fish the egg clusters on the shank of the hook. Cleardrift's soft plastics ar...
Regular price $6.00 USD
Sale price $6.00 USD
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Z MAN TRICK SHOTZ Z Man has developed their first soft bait that is optimized specifically for drop shots. The Z Man Trick Shotz! The Z Man Trick Shotz feature a limber, ribbed body and spade sh...
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Regular price $2,863.00 USD
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Regular price $3,029.00 USD
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HUMMINBIRD MEGA LIVE TARGETLOCK MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing t...
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Regular price $1,131.00 USD
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Regular price $1,315.00 USD
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The MEGA 360 Imaging - Ultrex transducer provides a 360-degree, detail-rich view around your boat. Designed to mount to the Minn Kota Ultrex, this transducer provides uninterrupted use of your Ultr...
5% OFF
Regular price from $648.00 USD
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Regular price $679.00 USD
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 The HELIX 7 CHIRP MEGA DI GPS G4 Fish finder features MEGA Down Imaging, Dual Spectrum CHIRP Sonar, AutoChart Live, Internal GPS and Humminbird Basemap built-in. An upgraded high-definition 7" dis...
32% OFF
Regular price $641.00 USD
Sale price $641.00 USD
Regular price $942.00 USD
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SIMMS G4Z Waders - Stockingfoot Meticulously refined to offer features and functionality, the Simms G4Z Waders are made to meet the demands of the world's most discerning guides and anglers. Simms ...
30% OFF
Regular price $528.00 USD
Sale price $528.00 USD
Regular price $754.00 USD
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Simms' most durable wader that's been meticulously refined to offer features and functionality that meet the demands of the world's most discerning guides and anglers. Built with 3-layer GORE-TEX® ...
24% OFF
Regular price $490.00 USD
Sale price $490.00 USD
Regular price $641.00 USD
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The G4 Pro Jacket is our highest-performing, most durable jacket, a statement proven during hundreds of hours of field testing by professional guides in the harshest conditions. Cut from advanced G...
19% OFF
Regular price $490.00 USD
Sale price $490.00 USD
Regular price $603.00 USD
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HUMMINBIRD ICE FLASHER The Humminbird® ICE Flasher Series is loaded with innovations that will have you chomping at the bit for the next big freeze The six-color, fiber optic display shows ...
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Regular price $453.00 USD
Sale price $453.00 USD
Regular price $603.00 USD
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SAGE BOLT Driving winds and long distances call for high line speed and quick recovery. Enter the BOLT, joining Sage's Generation 5 technology family to compliment last year’s award-winning medium-...
20% OFF
Regular price $422.00 USD
Sale price $422.00 USD
Regular price $528.00 USD
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DAIWA CERTATE LT SPINNING REEL Redefining the standard of excellence set by previous models of the Certate, the Daiwa Certate LT Spinning Reels maintains the outstanding rigidity and corrosion resi...
35% OFF
Regular price from $415.00 USD
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Regular price $641.00 USD
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SIMMS G3 GUIDE WADERS Simms' long-standing, award-winning G3 Guide Wader is back with an exciting update to the material package, improved fit, and an enhanced feature set while remaining the most ...