Baits

For the past 25 years, Berkley has been perfecting an irresistible scent and flavor for their exclusive PowerBait formula used for softbaits. Fish love PowerBait so much they...

Scum Frog's The Original Scum Frog is a completely weedless design which allows the Scum Frog to slide effortlessly over and around weed beds, lilypads, tree limbs and...

Chuckin’ Frogs is a top technique used by the best anglers! Scum Frog's and the all-new, ultra-long casting Launch Frog is the new pinnacle of technical design and...

SCUM FROG BIG FOOT The Scum Frog Big Foot bait is versatile and can be used like a conventional buzz bait, but because it floats, you can stop...

JACKALL KAERA FROG Designed to not only draw big strikes, but to capitalize on them as well, the Jackall Kaera Frog delivers the perfect blend of form and function. Built...

Walking, popping, and spitting its way to a permanent spot in your frog arsenal, the Jackall Gavacho Frog offers performance inspired design that is right at home in the thickest...

YALEYE-FISH LURES JAKE MUSKY BAIT Perfect for trolling along side a boat, the Jake musky bait by Yaleye-Fish Lures is an impressive lure that provides an incredible wobble...

YALEYE-FISH LURES JAKE MUSKY BAIT Perfect for trolling along side a boat, the Jake musky bait by Yaleye-Fish Lures is an impressive lure that provides an incredible wobble...

The Mooneye by Yaleye-Fish Lures will run anywhere from 5 to 7 feet. We have been told they will hit bottom at 62' back at 7'. We will...

The X Zone 3.25" Hot Shot Minnow  The 3.25" Hot Shot Minnow from X Zone Lures is the newest bait designed by Elite Series Pro, Brandon Palaniuk. It is perfect for...

BERKLEY SPY 70 Designed by Professional Bass Pro Tour Angler, Josh Bertrand, the Berkley finesse Spy Spinbait is made to take on the toughest of clearwater conditions. The...

SWIMMING DEPTH: TOPWATER BAIT SIZE: 110 (1/2 OZ) BAIT LENGTH: 110MM Create a top water commotion they can’t resist with the Berkley® Spin Rocket. The Spin Rocket’s slender hydrodynamic profile is...

LUHR JENSEN KWIKFISH K11X X-TREME The Luhr Jensen Kwikfish are full throttle, wide-action lure that is designed to attract and catch fish of all sizes, big and small....

LUHR JENSEN KWIKFISH K9X X-TREME The Luhr Jensen Kwikfish are full throttle, wide-action lure that is designed to attract and catch fish of all sizes, big and small....

LUHR JENSEN CUT BAIT HEAD w/ RIGGING Equipped with 48" 40lb Sufix fluorocarbon leader and two snelled VMC 4/0 Techset hooks, the Luhr Jensen Cut Bait Head w/...

Luhr Jensen's Cut Bait Head creates the perfect roll action to strip bait. Use with herring strip or artificial bait. Pre-drilled hole for pegging option (includes peg). Oversized...

BERKLEY POWERBAIT MAXSCENT LIL' GENERAL The Berkley PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. The texture for...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

Featuring uniquely textured, buoyant ElaZtech pinchers that float up off the bottom, BatwingZ jig trailers accurately mimic the natural defensive posture of a crawfish and turn any jig...

JOE BUCHER OUTDOORS 6" DEPTH RAIDER Designed and constructed to be used for fishing around areas that are heavily populated with vegetation, the 6" Depth Raider by Joe...

JOE BUCHER OUTDOORS SHALLOW RAIDER All Shallow Raiders by Joe Bucher Outdoors produce incredible action with a straight retrieve or troll and can also be used in a...

JOE BUCHER OUTDOORS SHALLOW RAIDER The 5" Shallow Raider by Joe Bucher Outdoors is one of the best producing trolling lures on the bay of Green Bay. Runs...

It has arrived! The Realis Spinbait 72 also known as Alpha! Viewing upon this beast you will grab your attention to detail. Immediately you will note the meatier profile. It...

The Spinbait 62 Alpha was a long-awaited lure in the Spinbait range that gives the finesse angler a deadly new weapon. With the Alpha 62, DUO pushes lure...

The compact, aerodynamic and hydrodynamic body of the Spinbait 80 produces significant parabolic momentum when cast; activates, multi-directional actions and vibrational wave lengths when retrieved. In a single...

Created to match mature bait fish while adding finesse opportunities to tournament angler who prefer casting gear.  That’s correct the Spinbait 90 is yet another finesse lure created...

ROBOWORM ZIPPER GRUB The Roboworm Zipper Grub soft bait features Roboworm's Zipper Ribs and a molded in split tail. Roboworm's Zipper Ribs provides a bulky build for any...

MOLIX GLIDE BAIT 178 Designed, developed, and engineered over several years, the Molix Glide Bait 178 ensures the highest attention-to-detail to go along with incredible swimming action which...

Lure Lipstick Infused Split Tail Minnows are sure to get you Hit On! Pheromones and natural oils to get the fish biting. Try some out today!

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped...

The tradition continues with the Kalin's Lunker grubs. Precise, proven design provides maximum action at ultra-slow speed, the hallmark of all Kalin's baits, whether you are fishing for...

Kalin's offers a wide selection of 2" Grubs to cover almost any application from small mouth bass to bream. The Triple Threat colors offer a range of color...

Cleardrift's trout worms are made with semi-buoyant plastic that is perfect to fish under a float or wacky style rig system.  Cleardrift's soft plastic baits are non-scented. 

Cleardrift's trout worms are made with semi-buoyant plastic that is perfect to fish under a float or wacky style rig system.  Cleardrift's soft plastic baits are non-scented. 

Cleardrift produces soft/durable plastic steelhead worms, that works perfectly under a drift fishing rig under a float.   UV coloring added to the worms to draw in some big fish! all of Cleardrift's soft...

The Pro King Regular Spoon is the standard for Great Lakes trolling. These spoons have over 30-years of fish-catching testimonials from tournament anglers and charter captains. Each spoon is 3.75-inches...

Michigan Stinger has set a very high standard for trolling spoons. These spoons feature a thin design which gives them a fish attracting flutter action. With top quality...

The Michigan Stinger Sidekick Flasher is a great tool to use while fishing the Inlands or Great Lakes. Recommended for Browns, Coho's, Kings, Lake Trout, Steelhead and more!Featuring:...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

DREAM WEAVER DEEPER DIVER Dream Weaver has designed their Deeper Divers with no add-on plastic rings, which wear out over time and also allowing the Deeper Diver to...

BERKLEY POWERBAIT THE GENERAL The Berkley PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. The texture for Berkley's...

BERKLEY POWERBAIT THE GENERAL The Berkley PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. The texture for Berkley's...

The Keitech Swing Impact is a proven Tournament winner. Keitech's original two-tone color injection process uses different types of salted plastics to achieve better balance and action. The...

The EZ Swimmer is the little brother to the Big EZ.  Measuring 4.25" long it has an excellent profile in the water.  The segmented tail provides plenty of...

The ultimate Micro Finesse soft swimbait. The Eurotackle B-Vibe is a paddle tail lure with ribbed body will provide an extremely natural swimming action. They added an intermediary flat surface...

These worms are a calibrated to catch fish and can be loaded into a bunch of rigging techniques. Use them on a dropshot, jig, shaky head, or even...