Baits

The Deps Frilled Shad 4.7" delivers authentic baitfish imitation with precision-engineered design. Its signature fan-shaped lip creates natural water deflection, while a simple jig head attachment triggers lifelike...

The Deps Cover Scat 3.5" is engineered for precision cover fishing. This compact, high-density soft plastic features a 40% salt content and ultra-high specific gravity formula for controlled,...

The VISION ONETEN+2 Jr. is a compact jerkbait engineered to deliver the proven performance of the tournament-tested ONETEN+1 series at greater depths. Its precisely sculpted bill, positioned along...

The Megabass Bottle Shrimp 4" is a soft plastic crayfish imitation engineered to replicate the natural behavior of freshwater crustaceans. Its distinctive power arms deliver realistic movement across...

The Yamamoto Uni is engineered to maximize bass attraction through its distinctive urchin-style profile. Constructed from Yamamoto's proprietary TPE formula, this bait combines flexibility and durability while maintaining...

Hinge-Head Design: Engineered to enhance claw articulation, allowing for more dynamic and lifelike movement. Enlarged Claws: Optimized for subtle, quivering motions that mimic the natural, irresistible motions of...

6.25"Dual Blade Tail Design: Precision-engineered to create a continuous, rotating tail action, maintaining fluid motion even at slower retrieval speeds. Tailored for Neko Rig Fishing: Expertly crafted to...

Dual Blade Tail Design: Precision engineered to create a continuous, rotating tail action, maintaining fluid motion even at the slower retrieval speeds.Durability: The solid body bait design offers...

The gold standard by which all stick baits are judged, now enhanced with a fuzzy profile. The Yamamoto Baits Fuzzy Senko features threaded fine skirt material that creates...

The Yamamoto Fuzzy Nut is a 1.5" soft plastic bait engineered for serious anglers targeting smallmouth and spotted bass. Its distinctive threaded skirt delivers subtle, natural secondary action...

The Provoke 106DD represents the pinnacle of jerkbait engineering, developed by elite fishing professionals for serious anglers. This precision-crafted lure features a slow-float or suspend action, making it...

The NedFry 4.6 delivers exceptional performance in challenging conditions through its engineered buoyancy and refined action profile. Purpose-built for finesse applications, this versatile bait excels across multiple rigging...

The Bamboosa™ 5.3 represents a refined evolution of the classic stick bait, engineered for simplicity, reliability, and consistent performance. Ideal for freshwater applications ranging from small ponds to...

The 6th Sense Prawn 4.2 is a premium soft bait engineered for flipping applications in dense cover. Ideal for shallow grass beds, shoreline vegetation, and deep hydrilla, this...

The Provoke Jerkbait Series, crafted by top professionals, now features two sizes: the Provoke 106 and the new Provoke 97. Both sizes are designed for versatility, with the...

The Keitech Easy Shiner 3.5" features a distinctive wide-wobbling rolling action engineered to attract predatory fish species. Its precisely cut tail design enables optimal swimming performance across a...

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King® 3X Z-Too answers the needs of all...

     The “BR Fish” is the first soft plastic in theDuo International BayRUF series.      The concept was to land more fish in highly pressured areas....

The 4" tube is an essential choice for dedicated tube anglers. Its compact profile and lifelike action effectively mimic juvenile crawfish and gobies. Formulated with salt impregnation and...

These premium soft plastic chunks measure 3.75 inches and are engineered for optimal jig performance. Each 5-pack features a streamlined profile that delivers natural movement and enhanced casting...

Available in a convenient 5-pack, these 2.75" mini chunks deliver an ideal compact profile for jig applications. Each piece is infused with Bioedge scent, a natural crawfish oil...

The 4-inch Jig Flipping Beaver delivers exceptional performance in convenient packs of seven. This specialized creature bait features a refined compact profile and infused crawfish scent, engineered for...

The Nishine Lure Works Gobizo Stick is a versatile soft plastic bait engineered for multiple rigging techniques, including dropshot, jig trailer, Carolina rig, and Ned rig configurations. Its...

The Yamamoto Baits 3.5" Fuzzy Nuki combines the proven weight and durability of a heavy plastic bait with the enticing action of fuzzy skirt material. Fine strands woven...

The Yamamoto Baits 3.5" Shinobi Grub is a versatile double-tail soft plastic engineered for serious bass anglers. Its aggressive kicking action triggers strikes across multiple presentations—rig it as...

The Yamamoto Baits Shad Shape Swimmer 3.2" combines refined design with proven performance. This compact swimbait features an authentic shad silhouette and balanced action that mimics natural prey...

The Hideup Coike Shrimp represents the latest evolution in the COIKE lure lineup, engineered to entice even the most selective bass. This meticulously crafted shrimp imitation combines a...

The Yamamoto Hinge Minnow 5" features a revolutionary jointed tail design that delivers natural rolling action on every cast—even straight retrieves. Engineered with shoulder flanges to control descent...

The 4" Fat Shad Shape Worm delivers the trusted Yamamoto design in a larger, more robust profile. Its enhanced body construction excels in multiple applications—drop shotting, jighead rigging,...

The Roboworm 4" Sculpin delivers realistic predator appeal with its detailed head featuring molded eyes and gills, complemented by a lifelike lateral line and quivering tail action. The...

The Hideup Judy Fish 5.2" Soft Jerkbait delivers tournament-proven performance refined in Japan's most demanding waters. Its distinctive eight-tail design generates natural, lifelike movement even in minimal current,...

The X Zone Whiplash Shad, the best soft jerkbait on the market, now available in a 3.5" length!  The NEW X Zone 3.5" Whiplash Shad was designed with many key features...

The Hog Father Jr. is a 7-inch glidebait developed with Tater Hog Custom Lures, engineered to deliver consistent glide action at any retrieve speed—from slow presentations to medium-fast...

The Strike King Sexy Bug 3" is a versatile creature-style soft plastic engineered to trigger aggressive strikes in challenging conditions. Its ribbed and cuffed body creates lifelike movement...

The Strike King KVD 300 Jerkbait delivers the erratic, lifelike movement that triggers aggressive strikes. Its advanced weight transfer system maximizes casting distance while the realistic 3D eyes...

Strike King's Bitsy Jerkbait delivers the proven action of full-sized KVD Jerkbaits in a compact 1/16 oz. package designed for small waters. Its balanced roll, wiggle, and flash...

The Strike King Tumbleweed Salted features a distinctive 12-sided dice design engineered to create natural, erratic movement that triggers aggressive strikes. The salted sinking formula delivers rapid descent...

LUNKER CITY FIN-S FISH The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft...

The Strike King® Shim-E-Stick is great alternative to the sinking stick bait style of soft plastics baits. Heavily salt impregnated with a great action and awesome colors! Heavily...

The Salted NedRoll delivers enhanced profile and presentation for refined finesse tactics. Engineered from durable, buoyant TPE material, this soft plastic excels in drop shot and Ned rig...

Engineered for precision and performance, the Strike King Tumbleweed combines a unique 12-sided dice body with specialized skirt material that generates natural, fish-attracting movement. The heavily salted formula...

The MEGABASS SLING SHAD is a highly refined fluke-style soft bait designed for pressured waters and finesse presentations. Its dual-density, two-layer construction delivers exceptional swimming balance and a...

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting sound. The durable body...

Classic Rapala® wounded-minnow action, durable plastic body construction and loud rattles make the Harvest Shad™ ideal for targeting your favorite game fish in any situation.   Durable Plastic...

Designed in Southern Ontario Species: Walleye Trout Salmon Pike Bass

  Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait...