Berkley PowerBait®

BERKLEY POWERBAIT MAXSCENT FLATNOSE MINNOW The Berkley PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. The texture for...

  BERKLEY POWERBAIT POWER WORM Proven to perform, the Berkley Power Worms are softbaits that can be used to fish throughout the year in a variety of presentations....

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach...

BERKLEY POWERBAIT BONEFISH 3.25” Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor -...

BERKLEY POWERBAIT FLOATING TROUT WORM Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor...

BERKLEY POWERBAIT THE GENERAL The Berkley PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. The texture for Berkley's...

DESCRIPTION Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait...

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach...

BERKLEY MAXSCENT FLATWORM 4.25" The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

  Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait...

BERKLEY POWERBAIT MAXSCENT LIL' GENERAL The Berkley PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. The texture for...

BERKLEY POWERBAIT TROUT BAIT Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor -...

BERKLEY POWERBAIT POWERSTINGER Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both profile and action in mind,...

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait® MaxScent Flux-Gill combines profile, innovation, and versatility to dominate pressured waters and...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for...

BERKLEY POWERBAIT ATOMIC TEASER Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor -...

Berkley has expanded their Powerbait Power Tubes to include more variety in sizes and colours, making the Power Tube soft bait even more versatile. The Berkley PowerBait Power...

Designed by Elite Series veteran and 2009 Bassmaster Classic Champion, Skeet Reese, the Berkley Powerbait Pit Boss was created to give anglers the ultimate flipping and pitching bait....

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

BERKLEY POWERBAIT THE GENERAL The Berkley PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. The texture for Berkley's...

Berkley has released a super scented, field attracting softbait to the Powerbait Maxscent series of softbaits. The Berkley Powerbait Maxscent Creature Hawg. The all new ultra-realistic texture of...

BERKLEY POWERBAIT THE CHAMP SWIMMER Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-definition colors that...

BERKLEY POWERBAIT CATFISH BAIT CHUNKS Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor...

BERKLEY POWERBAIT GLITTER TROUT BAIT Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor...

Berkley's has developed a new softbait to add to their Powerbait line-up; the Chigger Craw. Berkley Powerbait has once again raised the bar when it comes to realistic...

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species in an 8 oz bottle.

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does...

BERKLEY POWERBAIT MEATY CHUNK  Supercharged with Powerbait scent and flavor, the Berkley Powerbait Meaty Chunk is a classic chunk that is perfect for any style of jig. Fitted...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations...

DESCRIPTION The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused with MaxScent technology,...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

BERKLEY POWERBAIT POWER NYMPH Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor -...

BERKLEY POWERBAIT POWER SWIMMER Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor -...

BERKLEY POWERBAIT PRO DESIGN AGENT E Designed by the Bass Master Classic and MLF Bass Pro Tour Champion Edwin Evers, the Berkley Powerbait Agent E is an amazing...

BERKLEY POWERBAIT THE GENERAL The Berkley PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. The texture for Berkley's...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

BERKLEY POWERBAIT ATOMIC TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor -...

Featuring patent pending Honey Comb technology the PowerBait® Paddlin' PowerStinger showcases durability in a boot tail style swimbait without sacrificing action. Designed with both profile and action in...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

BERKLEY POWERBAIT CHIGGER CRAW Berkley's has developed a new softbait to add to their Powerbait line-up; the Chigger Craw. Berkley Powerbait has once again raised the bar when...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

BERKLEY POWERBAIT CRAPPIE NIBBLES Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor -...

When high action, scent dispersion, and taste make all the difference; the Berkley® MaxScent Crud Craw catches em'. With maximum water disturbance set forward by two meaty claws...