Shimano's BOOST CONCEPT technology triumphs in the depths with the introduction of World Crank 73F FLASH BOOST, a mid-depth crankbait designed with a distinct action to elicit bites...

The Huk NXTLVL 10.5" is the ultimate fishing short built for optimal comfort and performance. Featuring our high stretch, quick drying, stain release and anti-Microbial SPF rated fabric,...

PFLUEGER MONARCH LOW PROFILE REEL Pflueger Monarch low profile reels are "The Smart Choice™" for anglers looking for a high quality product at an affordable price. The Monarch...

SPIDERWIRE STEALTH BLUE CAMO SpiderWire Stealth Blue Camo is uniquely colored for blue water lakes and saltwater conditions. New and improved Stealth Braid is constructed to provide ultimate...

Kamakazi Treble Hooks deliver precision and reliability for serious anglers. Each hook undergoes rigorous mechanical, physical, and chemical inspections throughout production, guaranteeing superior quality. Built with exceptional tensile...

PENN SQUALL II LEVELWIND LINE COUNTER The PENN Squall II Level Wind builds off the successful first generation and adds key technology to make these the best value...

SHIMANO ARMAJOINT 190SS FB Shimano designed the ARMAJOINT 190SS FB to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage...

Born in the state of hockey, the Minnesota Mullet is a big, flowing, hovering, water pushing machine. This big hair jig features a synthetic fiber material that creates...

Armed with this diverse selection of Polyleaders, there's literally no angling style or tactic you won't be fully equipped for. The Airflo 5ft Trout Polyleaders come in seven...

The 6th Sense STOUT Widegap Worm Hooks were designed with one main goal, and that is to increase your catch ratio. Period. Equipped with an alternating dual-angle hookpoint, the ultra-sharp...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

Ridiculous sensitivity, next-level abrasion resistance, and incredible handling characteristics are what define CONTRA Fluorocarbon, not price. CONTRA Fluoro was designed to the exacting specifications and needs of Strike...

The Psycho Flap Tail is a hand made cedar topwater lure. Fish a Flap Tail very slow to medium speed for explosive strikes. We have placed two pins...

Fireline=Superline! In 1996, the first “Superline” was introduced, Berkley Fireline. Not a conventional braid and certainly not a monofilament, thermally fused Fireline changed the fishing line landscape forever!...

EAGLE CLAW TIP REPAIR KIT Includes: 3 Rod Tips (6/64", 7/64", 8/64") Rod Cement

X ZONE BLADE SPIN The X Zone Blade Spins provide extra flash and vibration to any soft plastic bait. The X Zone Blade Spin is a screw-lock style...

The Big Joe is back  with a new stronger locking harness, custom color patterns, new eyes, and the quality you expect from Musky Innovations products. The Big Joe...

Torpedo Bloody Red 60" Fluorocarbon Snells  -  2 Size 1 Red hooks tied to a 60" length of Torpedo Superior Fluorocarbon Line 20 lb - Can be used...

LITTLE JOE RED DEVIL SPINNER Little Joe Red Devil Spinners are the ideal workhorses for drifting and trolling with minnows, crawlers, and other live bait. Now available with...

GAMAKATSU TRAILER HOOK SP Speed up the process of attaching a trailer hook to your spinnerbait or buzzbait with Gamakatsu’s Trailer Hook SP. This trailer hook features a...

Each bait in the Strike King Pro-Model® Series 6 Crankbait line is designed to perform a specific task. The Series 6 crank has a unique diving plane to...

CELSIUS C1 ICE ROD The Celsius C1 Ice Rods features Ultra-Sensitive flat Fiberglass tip for unmatched feel and visual strike detection. Eliminates need for spring bobber. Model Length...

SIMMS FLYWEIGHT WADING BOOTS If the call of high mountain streams and the path less traveled ring true for you, the 40 oz. FLYWEIGHT Wading Boot - Vibram...

CHAOS ASSAULT STICK 20/20 Chaos Tackle is proud to introduce a new line of rods that has never been seen or felt before in the musky market.  These...

SPRO PIN TAIL STICK WORM Designed and made from high quality Japanese plastic, the Spro Pin Tail Stick Worm provides a new unique presentation that have never been...

SHIMANO CARDIFF The Shimano Cardiff Baitcast Reel is what you get when you design a reel with five silky-smooth A-RB bearings, a lightweight, diecast one-piece aluminum frame, Super...

SC Precision-taper solid carbon blanks provide exceptional performance. Wear resistant agglomerated cork handles tailored per model and application. SeaGuide NPS reel seat on a select model with no-show...

RAVEN IM8 FLOAT ROD RAVEN® IM8 rods deliver crisp, clean action while balancing power and traditional float rod feel. One of the best and most versatile rods on...

Engineered by professional Elite Series angler Kenta Kimura, the Megabass Yagot 3.5" combines proven tournament performance with innovative design. Inspired by dragonfly nymph morphology, this soft plastic lure...

SIMMS FREESTONE HALF FINGER GLOVE Low-bulk and high-warmth, these dexterous, versatile half-finger fleece gloves keep the circulation flowing, while freeing up your digits for tying knots and picking...

The Elite Mini Jig represents a significant advancement in jig design, featuring our proprietary Chunk Lock system that securely fastens bait through a screw mechanism rather than traditional...

The Elite Jig represents a significant advancement in jig design, featuring our proprietary Chunk Lock system that allows anglers to securely screw bait into place rather than threading...

Nishine Lure Works is pleased to introduce the BQ Frog, the latest addition to our North American product lineup. Following the successful launch of the BQ Otama tadpole-style...

The Roboworm 4" Sculpin delivers realistic predator appeal with its detailed head featuring molded eyes and gills, complemented by a lifelike lateral line and quivering tail action. The...

The Daiwa TD Eye Rods represent a pinnacle of innovation and precision in fishing gear, especially crafted for walleye anglers. At the core of these rods is the...

The MEGABASS SLING SHAD is a highly refined fluke-style soft bait designed for pressured waters and finesse presentations. Its dual-density, two-layer construction delivers exceptional swimming balance and a...

The Wally Diver series is Cotton Cordell's most popular line and an essential trolling bait for walleye anglers everywhere. Its slender profile and tight wiggle produces big bites...

PENN FIERCE IV Saltwater anglers choose the PENN® Fierce™ IV spinning reels because they want a platform that gets the job done. The reels boast a full metal...

ProKing regular spoon is now available in a double glow option in some proven fish catching options.

The Pflueger® Trion® spinning reels are the workhouse of the Pflueger product line-up. Performance and quality at an extremely high value 7 bearing system Slow oscillation gearing Graphite...

Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability....

Magnu's revolutionary design is by acclaimed musky guide and lure designer Steven Paul and the Livingston Lures team. The Magnus is the ultimate swimbait for trophy muskies and...

Comes in 6 fish catching colors: Silver/Purple; Silver, Gold, Silver/Chartreuse, Silver/Blue, Natural. The realistic Shape & natural looking eyes of the American Smelt, triggers fish's natural instinct to...

Jackall designed the innovative Driftfry specifically for mid-strolling and hover-strolling techniques. The integrated lip design uses water resistance combined with slight twitches from the angler's rod tip during...

The Wacky Weedless sports a finesse hook with a wire weed guard that lays into the hook, allowing the bait and hook to seamlessly swim through vegetation. Turned...