MUSKY ARMOR KRAVE If you’re tired of throwing that supposed “classic lure” that every angler throws and all the big fish have seen, then it’s time to try...

LUHR JENSEN RUBBER SNUBBER Luhr-Jensen Trout Snubbers are the best way to prevent hooks form tearing out of fish on a hard strike by providing some "give" in...

DANIELSON HOOK HONE Keep your hooks sharp and ready-to-catch with the Danielson Hook Hone. Made from a grained hardstone, the Danielson Hook Hone features a groove along the top...

DAIWA D-TURBO SPINCAST If you are a beginner or a veteran angler the D-Turbo combos will let you enjoy your time on the water. Easy to use spincast...

VMC TOKYO RIG HD WIDE GAP HOOK One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with...

SPRO ZERO MINNOW 130 Zero Minnow 130 is one of those baits that work anywhere you fish. The versatility of a minnow style wake bait makes it one of...

SIMMS LOGO T-SHIRT Machine wash & dry. See garment label for details. FABRIC TECH: 52% cotton/ 48% polyester

TFG Ice Rods are made with premium blanks, and light-weight custom EVA handles designed to maximize your grip and for comfort.  Each TFG ice rod handle comes with 4x super...

SPRO ARUKU SHAD 65 The Aruku Shad 65 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does...

A brass swivel in black coating that provides a more affordable option to standard stainless steel swivels to avoid torsional forces on the line, designed and tested to...

The 6th Sense Speed Wake was created to wake the surface at the highest possible speed without the worry of a blow out. Waking this bait over grass,...

ST. CROIX X-TREK FRESHWATER Engineered from a blank slate, four lightweight, balanced, versatile and powerful X-Trek models feature St. Croix’s newest formulation of sensitive and durable SCII carbon,...

ST. CROIX VICTORY SPINNING ROD Get into the winners circle with St. Croix's Victory Spinning and Casting rod series. The Victory series feature super high-modulus hybrid carbon fiber...

Tired of your beads slipping? KypeFish Non Slip Pegs are the perfect pegs for your box! They are a snug fit even for beads with bigger holes. We...

The Hideup Judy Fish 5.2" Soft Jerkbait delivers tournament-proven performance refined in Japan's most demanding waters. Its distinctive eight-tail design generates natural, lifelike movement even in minimal current,...

 The Off Shore OR4 Full Light Tension Single Downrigger Release, White. This release is ideal for Walleye, spring Coho, or other small to medium size fish using 10-25...

SIMMS M'S CHALLENGER FISHING HOODY Step into the action, or up to the podium, in the Simms Challenger Hoody that brings together a resilient outer flat-knit face with...

X ZONE TUNGSTEN SWING FOOTBALL JIG Designed and manufactured with a free-swinging action, the X Zone Lures Swing Football Jig delivers a presentation that produces a bass attracting erratic action.  The free-swinging design...

Introducing the Konda Finesse Swim Jig, a revolutionary tool crafted specifically for those demanding moments when finesse is paramount. Engineered to excel under pressure, this innovative jig boasts...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made...

Everyone loves shrimp, especially fish! The latest addition to the Maki family, the Scudi XL is a true shrimp imitator. At 1 ⅜”, it’s designed to catch the...

The BOOYAH Boo Jig is designed to slip down inside brushpiles or through vegetation without snagging. This jig features a flat bottom 18-degree rise, which positions the hook...

Yo-Zuri is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. Designed with the same body shape and deadly action of...

Beast Hooks with TwistLOCK® Centering-Pin Spring (CPS) are designed for weedless-style rigging of larger plastics like big swimbaits, flukes, tubes and creature baits. With its TwistLOCK® Centering-Pin Spring...

Strike King’s Mr. Crappie Slab Daddy Live Hair Jig features a body and jig head that are specifically designed to illuminate clearly on a sonar unit. The Mr....

BILL LEWIS HAMMER TRAP The Hammer-Trap is the newest offering from Bill Lewis in the lipless category, which they put on the map over 50 years ago. The...

ABU GARCIA VENDETTA II With a continued tradition of advanced design and precision performance, the Vendetta rod series features a construction that delivers on the water every time....

HOG FARMER MICRO HD UNDERSPIN Our Micro HD Underspin is built around a stout 2/0 Mustad hook. A #3 Willow Leaf Blade is attached by our Duel Rotating...

The 4.5" Boss Shad is the original bait in the lineup that started it all! Still built and painted one at a time and responsible for thousands of...

PRODUCT DETAILS Sufix Performance Lead Core is designed with a high density lead center for excellent sinking speed. It consists of a 10 color sequence with 10 yards...

REDWING TACKLE BLACKBIRD SABRETOOTH Chemically Sharpened SABRETOOTH hooks are manufactured from the finest quality high carbon steel, producing unparalleled strength and sharpness.

DAIWA ACCUDEPTH LC The all new Accudepth LC come in eight models with sizes ranging from 15 to 40, rely on single ball bearing (1BB) construction for a great...

The Celsius Ice Minnow Scoop eliminates the chore of removing minnows from your bucket by hand. Just dip this handy, bright orange scoop in and pull out your...

SIMMS FREESTONE Z Freestone® Z Waders - Stockingfoot are your trusted companion from first cast to lasting obsession. Rugged, breathable 4-layer Toray® QuadraLam™ fabric handles brushy approaches and...

The 8 In 1 Clipper by Celsius is the perfect multi-tool for ice anglers. The large thumb bar with EVA foam grip makes cutting line a breeze. Features:...

Strike King's SK Plus sunglasses features specifically designed TAC (Tri-Acetate Cellulose) polarized lenses for unequaled performance. The TAC lenses are stable in all weather and humidity conditions and...

Loaded On 30# Test Stainless Steel Wire, These Colorado And Willow Leaf Blades With A Worm Are Deadly On Bass And Walleye!

Rep the species that swim rent-free in your head with the classic, mid-crown Double Haul Icon Trucker that goes with the flow. Crown Fit: Mid FABRIC TECH: 100%...

The Strike King Caffeine Shad has a unique bubble tail to give this topwater shad bait an action never seen before in a soft jerk bait. Use it...

SUFIX PERFORMANCE TIP-UP ICE BRAID Sufix Performance Tip-Up Ice Braid is the standard in tip-up ice fishing line. Made with high tenacity polyester braid known as HTP™ which...

Everybody loves a good taco. The same goes for this guide-favorite Taco Bag. Powered by PU-coated 600 denier ballistic nylon-shell fabric, it includes a large circular design that...

Slims are one of the finest hand made wooden gliders on the market today. These 7.5" lures swing effortlessly as they glide from side to side enticing and fooling...

Pre-rigged and ready to fish within seconds of opening the pack, the Berkley PowerBait® Clatter Craw places the right profile, sound, action, and taste at the end of...

Developed from Yuki Ito's personal tackle collection, the Megabass Ito Shiner is a precision-engineered jerkbait that served as the inspiration for the acclaimed Vision OneTen lure. This handcrafted...

Description CJ Swim is designed by pro angler Chris Johnston and features a Gamakatsu Jig Hook and handtied jig skirt for unmatched performance. Its light weedguard is designed...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard...