The DOG-X JR COAYU is a small baitfish-sized walking bait equipped with Megabass’ patented moving balancer systems for unrivaled action. Featuring a SIDE-STEPPING MOVING BALANCER(PAT.) that throws its...

The Squeaky Pete is one of the most versatile lures you'll ever fish for trophy musky, pike, walleye and striped bass. The elongated body and lip design allow...

PRODUCT DETAILS The slender, heavy profile produces instant vibration, even at slow speeds. Perfectly balanced, the Rippin’ Blade falls upright, reducing line twists and fouling. The Rippin’ Blade...

Loaded On 30# Test Stainless Steel Wire, These Colorado And Willow Leaf Blades With A Worm Are Deadly On Bass And Walleye!

Designed for Neko Style fishing. Hook includes a long shank with an offset point for better hooksets.  Features Silky Gray finish Super Needle Point, and a 100% closed...

ST. CROIX X-TREK FRESHWATER Engineered from a blank slate, four lightweight, balanced, versatile and powerful X-Trek models feature St. Croix’s newest formulation of sensitive and durable SCII carbon,...

Every ounce of the GF Series was designed with the serious baitcast angler in mind. Starting with a precision machined brass drive-train that’s supported by a five stainless...

SHIMANO COMPRE FLOAT Built for avid anglers passionate about their craft, the Shimano Compre Salmon/Steelhead rod series offers an expansion of models tailored for a wide range of...

Rep the species that swim rent-free in your head with the classic, mid-crown Double Haul Icon Trucker that goes with the flow. Crown Fit: Mid FABRIC TECH: 100%...

Gamakatsu's offset worm hook engineered with a distinctive round bend that maximizes hook bite and penetration. The offset design reduces visibility while maintaining superior holding power, making it...

SIMMS TROUT ICON TRUCKER Our classic Trout Icon Trucker Hat features the iconic trout patch and Simms text with a low-crown fit, mesh back, and adjustable snap closure...

SIMMS FREESTONE FOLDOVER GLOVE Low-bulk and high-warmth, these dexterous fleece gloves offer cold-day functionality and fold-over protection. Durable hard-face fleece and spandex blend with a brushed interior for...

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting sound. The durable body...

NEW Tube Tobbogan Casting Rigs + Optional Floatation Inserts The 11″ and 13″ Magnum Gator Tubes rigged with our new Tube Tobbogan casting rig work well in shallow...

REDINGTON WRANGLER FLY KIT There's always one more way to throw a fly, and that's your way. The Wrangler Kit and caboodle come loaded to kick start your...

The Boosa Series. Our 6th Sense Pro Team set out with the intention to design and develop a worm that has more action, the perfect shape and size,...

Strike King’s Tour Grade Crackin’ Tube Jig Head features a teardrop shaped head that puts the majority of the weight at the front of the tube. This, along...

The new Koho King Spoon offers an incredible tight, side-to-side trolling action that salmon anglers will simply find irresistible. Designed to mimic baitfish, the new Koho King Spoon...

Beast Hooks with TwistLOCK® Centering-Pin Spring (CPS) are designed for weedless-style rigging of larger plastics like big swimbaits, flukes, tubes and creature baits. With its TwistLOCK® Centering-Pin Spring...

With specifically geared action for Salmon and Steelhead, Okuma’s Connoisseur Rod series offers sought-out reliability and strength at a budget-friendly price. Features include a graphite composite blank construction,...

VMC REDLINE FINESSE NEKO Welcome to the VMC ® RedLine Series™ hooks. Engineered for elite bass anglers when they need to turn up the heat from a “10”...

The worldwide leader in baits for over 75 years thanks to our world-famous “Balls O’ Fire” salmon eggs, Pacific Northwest favorite Pautzke Bait Co. now continues the family...

PENN FIERCE IV LIVE LINER Saltwater anglers choose the PENN® Fierce ™ IV Live Liner spinning reels because they want a platform that gets the job done. The...

BERKLEY GULP GRUB the Berkley Gulp! Saltwater Grub softbait exudes a super potent water-activated scent that will attract fish from long distances. Because of the irresistible Gulp! flavor Berkley implemented,...

STRIKE KING SK PLUS HUDSON Strike King's SK Plus sunglasses features specifically designed TAC (Tri-Acetate Cellulose) polarized lenses for unequaled performance. The TAC lenses are stable in all...

The BABY POPX is a snack-sized popper distilled from the legendary POPX. Introduced in 1996, the original POP-X changed the face of top-water gaming with its unique water-channeling...

Designed and developed by acclaimed musky guide Steven Paul and the development team at Livingston Lures, the Kraken is a hybrid hard and soft plastic jerk bait intended...

DESCRIPTION The President XT® spinning reels take the President® to the next level of performance. Smooth and reliable operation is driven by a 10 bearing system (20 size...

The Berkley® 50-pound Digital Fish Scale with attachable tape measure and no-tear fish clip allows anglers to quickly measure the weight and length of their catch. Portable digital...

Initially designed for Jumbo perch, this bait has proven to be extremely effective for almost all target species. Its distinct bend gives it a unique pulsing action, but...

Engineered for finesse presentations and forward-facing sonar applications, the Nishine Lure Works Smelthead Finesse Jighead delivers precision performance in a compact profile. The lightweight triangular head maintains consistent...

Strength and simplicity win the CFS battle with this modern take on the classic wading tool. Lightweight yet highly durable 7075 aluminum tubing with coated stainless steel cable...

Dome Jig Head - Precision and Versatility for Finesse Techniques The Dome Jig Head is the ultimate choice for finesse anglers, specifically designed for Ned Rigging, but versatile...

The VMC SureSet® drop shot hook is the award-winning choice that is perfect for nose hooking your favorite soft plastics or live bait for drop shotting. The technical...

Our Trolling leaders are built with the highest quality components available. We consider our products to be the best in class.  Here’s why. Our snaps and ball bearing...

The 6th Sense Drop Shot hook is a must have hook that is designed for an increased hook up ratio when the bite is subtle and hard to feel....

The B725 features a long curved shank and down eye that work together to create a deep penetrating hook that really holds. Perfect for pop-ups or bottom baits.

Pre-rigged and ready to fish within seconds of opening the pack, the Berkley PowerBait® Clatter Craw places the right profile, sound, action, and taste at the end of...

The 3D Inshore Minnow is a floating minnow bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore...

Goby Tube Jig 60 Degree design enhances a tube bait by providing a bulging head feature. The enlarged head matches gobies, sculpin, and other bottom dwelling prey.Fish these heads...

Description In the Mid-1990’s grub fishing exploded on to the bass fishing scene. It was an effective way to target Bass in the middle layer of the water...

The Simms Pursuit Shoe is your ultimate wet-wading cross trainer powered by an upstanding in-river grip that's equally at home on the deck, paddle board, or anywhere you...

SIMMS FREESTONE WADING PANTS Colour: Smoke When warmer days and high-altitude streams beckon, the Freestone Wading Pants is what will complete your lightweight kit. The Simms Freestone Wading...

The VMC® Trailer Hooks are designed to eliminates short bites on spinner and buzz baits. The have a large straight shank along with an extra large eye. The...

BERKLEY FUSION 19 SWIMBAIT JIG Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with...