Baits

MEPPS SYCLOPS Spoon fishermen around the world are limiting out on the Mepps Syclops. Whether you fish for pike, salmon, trout, walleyes or panfish, there's a Syclops just...

STRIKE KING BABY Z-TOO Baby Z TOO is a top-of-the-line fishing bait that offers anglers a superior catch rate with its life like simulation of a baitfish. Its...

STRIKE KING MR. CRAPPIE SLABALICIOUS Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall...

Phenix tubes have been a staple amongst serious bass anglers tackle boxes for decades. Loaded with salt and proven colours that work in all situations. Next time you...

BLUE FOX STROBE SPOON Tried and true spoons with proven patterns. Blue Fox is proud of it’s heritage. And that heritage lies in spoons. These time-honored fish catchers...

Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft plastic jerkbait...

SPRO ZERO MINNOW 130 Zero Minnow 130 is one of those baits that work anywhere you fish. The versatility of a minnow style wake bait makes it one of...

Description The Little John DD 70 was designed by B. A. S. S. professional fisherman John Crews.  The DD 70 has a unique sound by soft tungsten ball...

BERKLEY POWERBAIT MINNOW Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the...

YO-ZURI 3DB JERKBAIT 110SP 3DB JERK BAIT 110™ –SUSPENDING–R1355 SERIESThe 3DB Jerkbait 110 is a suspending lure with an irresistible minnow shape. It is designed with “Flat Sides”...

The Strike King Rage Tail Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail action, even...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

BERKLEY GULP! JUMBO LEECH The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in...

X ZONE SWAMMER The X Zone Pro Series Swammer, over 8 years in the making to create the most versatile swimbait on the market today.  Made with our innovative...

  Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait...

GARY YAMAMOTO 5" SUPER GRUB Yamamoto Baits Single Tail Grubs are the ultimate fish-catching tool! These chunky little morsels are super-soft baitfish imitators perfectly sized for attracting large numbers...

BERKLEY SPIN BOMB Create a top water commotion they can’t resist with the Berkley® Spin Bomb. Not only does the Spin Bomb’s shape make it ideal when there...

 STRIKE KING RED EYE SHAD The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed...

COTTON CORDELL BIG O The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production. It is known...

BERKLEY FLICKER SHAD The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped...

COTTON CORDELL RIPPLIN REDFIN The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish...

Designed by Major League Fishing pro Scott Suggs, the Crash Craws compact profile allows this bait to excel in a variety of situations. The rib design hides the...

DESCRIPTION The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused with MaxScent technology,...

BERKLEY POWERBAIT BONEFISH 3.25” Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor -...

BERKLEY CLICKIN' FRITTSIDE Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water...

DANIELSON NIGHT FIGHT SUPER GLOW Built to dominate Salmon, Trout and other nocturnal predators. These spoons have full super glow premium paint on the front and back for maximum...

BONDY BAITFISH Made from Bondy Bait's durable plastic, the new Bondy Baitfish catches them day in and day out!!! Tons of colors!  Features: Length: 3.75" 10 Per Pack

Berkley PowerBait Shape 108 makes novice anglers good, and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive...

FREEDOM ULTRA DIVER MINNOW The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the...

FREEDOM ULTRA DIVER MINNOW The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the...

FREEDOM ULTRA DIVER SHAD The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design...

FREEDOM ULTRA DIVER SHAD The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design...

GARY YAMAMOTO YAMASENKO The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it...

FREEDOM TACKLE CORP MISCHIEF MINNOW Topwater fishing explodes with the Mischief Minnow from Freedom Tackle Corp. The secret to the Mischief Minnow’s performance is the unique custom shaped...

JOHNSON SWIMMING GRUBS Swimming Grubs are all pre-rigged and combine round head jigheads with 3" grubs ready to catch any predatory fish. Equipped with sharp, strong black nickel...

BERKLEY GULP! MINNOW The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

BERKLEY POWERBAIT POWERSTINGER Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both profile and action in mind,...

Blood Dot Eggs were created to mimic the blood spot in the yolk sac of the fish eggs.   Piece counts: 6mm - 20ct,  8mm - 15ct,  10mm...

BERKLEY GULP! LEECH The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

BERKLEY POWERBAIT THE CHAMP SWIMMER Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-definition colors that...

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

BERKLEY WARPIG Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These...

KEITECH EASY SHINER The 3" Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at...

The company purchased the Northern King brand name and, most importantly, all of the original die sets which mold the unique shape of each Northern King spoon. Northern...