Baits

MOTTLED TROUTBEADS MottledBeads were created to mimic the different colors of fertilized eggs from fresh to washed out. Piece Counts: 8mm-30ct  

MOTTLED TROUTBEADS MottledBeads were created to mimic the different colors of fertilized eggs from fresh to washed out. Piece Counts: 6mm-40ct  

CREEK CANDY GLASS BEADS Creek Candy Beads have changed the way you river fish for salmon, steelhead and any other trout. The ability to attract fish in the...

   

Z-MAN MICRO FINESSE MICRO TRD Sized to be effortlessly inhaled by crappies, panfish and all species, the Micro TRD features the all-time great TRD stickbait profile in a...

Z-MAN STINGERZ An exclusive Z-Man bait shape, the 2-inch StingerZ features a unique segmented, straight tail shad profile. A thick, shad/baby panfish body sculpt features a convenient hook...

Z-MAN SHAD FRYZ The iconic 1.75-inch Shad FryZ accurately mimics the forage of crappies, panfish, trout, and all species. Its thin, deep body and segmented tail section have...

Z-MAN SMH WORMZ The SMH WormZ is a sleek, simple bait designed to mirror what Brian 'B.Lat' Latimer called a Coke-bottle shape. The tapered head and body increase hook...

Z-MAN GOAT TOADZ Buoyant enough to float a standard 5/0 EWG hook, the 4-inch GOAT ToadZ features a wide, bulky body and streamlined profile which combine to greatly...

DAIWA x GARY YAMAMOTO NEKO CRAWLER The Daiwa Yamamoto Neko Baits gives anglers unmatched performance. Combining Daiwa’s precision detailing with Yamamoto’s legendary soft plastic, the Neko Worm features...

Z-MAN HERCULEZ  An intricately sculpted baitfish design and a strategically designed curved paddletail generate a lifelike look and movement in the HerculeZ Swimbait. The 10X Tough ElaZtech construction...

SUICK CISCO KID WRANGLER The Wrangler is a jointed version of the original Cisco Kid. Tooth-proof plastic with a molded in diving lip produces a nice tight swimming...

BIG BITE BAITS PRO SWIMMER Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great...

The Authent-X Moxi has a thin profile, yet a beefy belly and a longer tail that “thumps” so loud that fish have to check it out. The Moxi...

The Double Tail Grub knows how to make a splash. Available in both 4” and 5”, the Double Tail Grub offers a simple, timeless profile that that bass...

BOBBY GARLAND PILE DIVER The Pile Diver is designed for tantalizing action in and around a crappie's favorite hideout - the brush pile. The Pile Diver's arms provide...

BOBBY GARLAND SLAB DOCKT'R Although bulked up and shaped especially for skipping under docks, this large profile bait with twin kicker tails brings a new level of performance...

BOBBY GARLAND SWIMMING MINNOW The best swimming tail on the market in a crappie minnow bait. 15-count bags.

BOBBY GARLAND MO'GLO BABY SHAD  Just like the Original Baby Shads but glow in the dark.

BOBBY GARLAND THE ORIGINAL BABY SHAD The original baby shad provides the perfect combination of a solid body and a thin spear tail for enticing crappie and other...

Size: 4.5" Weight: 3/8oz For best results with a suspening Rogue, use short, snappy jerks of your rod tip. Vary the length and speed of your jerks, pausing...

WILLIAMS WABLER The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company more than 100 years ago. The most recognized and still...

WILLIAMS WHITEFISH SPOON The Williams Whitefish offers a variety of weights, sizes and finishes allowing you to match the size and colour of prey larger predators are feeding...

LEN THOMPSON ORIGINAL SERIES Irresistible action that gets results Durable, environmentally friendly paint finishes Solid brass, heavy spoons that sink deeper, cast further and will not rust Strong...

GRUMPY MINI GOBY  Mini Goby is a new plastic goby imitation that is much smaller than those found in Grumpy's Goby Series.  This bait was requested by many anglers...

GRUMPY MICRO GRUBBY Micro Grubby is Grumpy's latest soft plastic bait designed with an oversized goby head, ribbed body and a small paddle tail.  Micro Grubby measures 2" in...

Grumpy Goliath Goby The Goliath Goby represents Grumpy's latest goby imitation bait that not only looks like the real thing, but also tastes like the real thing!  Grumpy has spent months...

GRUMPY MINN-FIN Minn-FIN is Grumpy's latest minnow imitation bait that boasts several industry-breaking technologies. Minn-FIN improves upon the popular fluke style bait, with enhanced body shape design and an...

The Scorpion Spoon is productive anywhere small baitfish are present. The Scorpion is built with high-quality materials and sports a brilliant high-flash finish, while its curved profile creates...

Michigan Stinger Stingray Spoons come in bright, reflective colors, including new UV colors for high visibility in deep and dark waters. These spoons feature a thin, slightly curved...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

Featuring a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market. Sporting the most lifelike swimming action...

Z-MAN MINNOWZ Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Whether chasing...

YO-ZURI HARDCORE POPPER 70 The Hardcore Popper 70F is a newly designed, top water popper that features the only internationally patented Magnetic Weight Transfer System which allows anglers...

HARDCORE MINNOW FLAT 95SP The Hardcore Minnow Flat 95SP is a flat sided suspending Jerkbait with the internationally patented Magnetic Weight Transfer System and an outstanding quick darting...

HARDCORE MINNOW FLAT 110SP The Hardcore Minnow Flat 110SP is a flat sided suspending Jerkbait with the internationally patented Magnetic Weight Transfer System and an outstanding quick darting...

Dominate shallow water with the Strike King Rage Toad 4", engineered to create maximum surface disturbance through its distinctive leg design. This topwater lure excels when rigged weightless...

BERKLEY STUNNA 112+1 Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise,...

BERKLEY STUNNA 112 Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise,...

BERKLEY POWERBAIT POWER NYMPH Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor -...

BERKLEY GULP! MAGGOT The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Lifelike detail...

BERKLEY POWERBAIT BEAT'N PADDLE FROG Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor...

The Strike King KVD Swim'n Caffeine Shad features the body style and profile of the original Caffeine Shad - now with a paddle tail for an incredible kicking action. Made...

STRIKE KING 5XD SILENT Introducing the brand new 5XD silent series crankbait. Take a deeper dive with a silent approach and enjoy the result!