Baits

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of...

The Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide tail action to...

Our take on the traditional NED! Designed to pair perfectly with our NED HEAD, the Ned Bug is intended to be fished like a normal NED bait but...

The perfect swimming action, neutral buoyancy, size, and durability make the Dropkick Shad the problem solver of the finesse swimbait category. This bait is extremely versatile, allowing it...

The ChatterShad is a dynamic ChatterBait trailer with a slim baitfish profile and a thin fan tail for lifelike action. Made in the USA from soft ElaZtech, it...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Looks, feels,...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Lifelike detail...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! High action...

Perfectly paired to deliver exactly what anglers need in a bladed jig presentation, the Slobberknocker + PowerBait® PowerStinger bladed jig kit combines award winning innovative design and proven...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

Mepps Syclops Assorted 4 pack  Perfect for species such as trout, pike, and bass  Popular colours that work in all situations  Qty: 2 Size 1 Qty: 2 Size...

The Ribbon Leech Flutter Spoon takes after the ever-popular Leech Flutter Spoon. The Ribbon Leech still has the Leech Spoon's fluttering action, but the spoon is a thinner...

The crazy cousin in the Rage Craw family, Strike King's Rage Baby Luau Craw came to party. A finesse version of the original, the Rage Baby Luau Craw...

The Strike King Rodent is a heavy cover fishing dream. Designed to make a major disturbance under the water, the Rodent searches out the big ones. The Rodents...

The Rage Tail® series' unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and is made of...

An absolute fan favorite is now offered in a host of innovative saltwater colors. The 3.75-inch Strike King Rage Swimmer paddle tail swimbait is now available in 12...

When the bass finally tear up your KVD Toad Buzz's soft plastic frog, replace it with the Strike King® KVD Perfect Plastics Gurgle Toad. This is the same...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail action, even...

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation...

Stay in the strike zone longer with Strike King’s Homing Minnow, the ultimate paddle tail swimbait needed on every boat deck. The hyper-realistic minnow profile stands out vividly...

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plastics Ocho's...

Strike King's 3X Zero Stick Worm combines salt-loaded construction with advanced Elaztech material for superior performance. The enhanced flexibility delivers lifelike action that outperforms standard soft plastics, while...

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King® 3X Z-Too answers the needs of all...

The Z Craw Jr. is effective on the back of swim jigs and vibrating jigs, as well as structure-hugging wobble heads. This smaller version will handle all of those...

Brand new for the 2022-2023 seasons the LEVEL-HEAD PREDATOR TUBE comes in with a bang! This large pre rigged tube features an eyelet that is strategically placed further down...

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them,...

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them,...

The Zoom Fat Albert Twin Tail Grubs feature a fat, rippled body and a twin tail-spinning action designed to move a lot of water. The two curly tails...

Created using patent pending Injected Core Technology (ICT), this extremely life-like soft plastic bait has an outstanding level of detail. ICT creates a better-balanced, more durable bait with...

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach...

Powered by Shimano's BOOST CONCEPT lure technologies, the all-new Zumverno 115SP MR adds to the success of the Zumverno 95SP FB and expands Shimano's lineup of freshwater lures....

The Dancing Death Shad paddle tail swimbaits by NXS 

Scented split tail Minnows by NXS Fishing.

Jig your eye-Jacker up and down on a slack line to create an irresistible darting and fluttering action under the ice. Black Nickel Hooks Polished, Glow or UV...

It’s Hammer Time!! The VMC® Rattle Spoon has an unmatched resonance chamber made of brass and multiple beads that give anglers the edge over other rattling spoons on...

The VMC® Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action...

This new VMC® Rocker Spoon has an exceptional slow horizontal rocking action on the fall for attracting strikes! Black Nickel dropper chain, glow resin Octopus hook and 3D...

Comes in 6 fish catching colors: Silver/Purple; Silver, Gold, Silver/Chartreuse, Silver/Blue, Natural. The realistic Shape & natural looking eyes of the American Smelt, triggers fish's natural instinct to...

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the...

All Mepps Aglia Longs are deep running spinners with willow leaf blades. The blade "hugs" the body of the spinner during retrieve, allowing it to stay in deep...

The legendary Syclops spoon with its outstanding side-to-side wobble has been joined by the new Saltwater Syclops. Built to hold up to the most brutal saltwater conditions and...

Spoon fishermen around the world are limiting out on the Mepps Syclops. Whether you fish for pike, salmon, trout, walleyes or panfish, there's a Syclops just right for...

Size 3 1/2 Inch There are 8 Minnows per pack Minnows are scented for added attraction, triggering more hits Indented body enhances tail action Flat body profile provides...

“The MadEye Minnow is the absolute best cold-water trolling walleye bait I have ever used,” said SPRO Pro Rob Ruckman. Ruckman cites the distinctive rolling and wobbling action that allows...