Baits

These spoons are meticulously crafted to ensure maximum durability and an attractive, shiny finish that's irresistible to fish. Each spoon features a unique 'clacker' design, with a small,...

These spoons are meticulously crafted to ensure maximum durability and an attractive, shiny finish that's irresistible to fish. Each spoon features a unique 'clacker' design, with a small,...

These spoons are meticulously crafted to ensure maximum durability and an attractive, shiny finish that's irresistible to fish. Each spoon features a unique 'clacker' design, with a small,...

These spoons are meticulously crafted to ensure maximum durability and an attractive, shiny finish that's irresistible to fish. Each spoon features a unique 'clacker' design, with a small,...

The X Zone GBO is based on a concept developed over 2 years to create an innovative design in the dice-style bait category. The GBO features 10 silicone strands, hand-threaded to create...

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19® hook...

Custom Jigs Slender Spoon The Slender Spoon™ is a bent, ultra-light spoon that offers loads of flash and flutter on the fall, unlike any other bait on the...

BERKLEY FLICKER SHAD The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped...

BERKLEY FLICKER SHAD The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic Shad...

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into...

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait® MaxScent Flux-Gill combines profile, innovation, and versatility to dominate pressured waters and...

Named after Ben Milliken’s son, the Ozzie is a must-have soft plastic bait designed for unmatched versatility. Its smooth side-to-side oscillation and responsive action come alive with quick twitches or...

BANDIT LURES WALLEYE BANDITS Bandit Walleye - Deep The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other...

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for...

Yaleye-Fish Tournament Tuff Lures are designed to stand up to the biggest fish in the pond! Razor sharp hooks Tough parts, designed to last Beautifully, handcrafted with colours...

Developed in collaboration with Elite Series Pro and smallmouth expert Cory Johnston, the Party Prop is designed to be the ultimate clear-water finesse hardbait. Its sleek, minnow-shaped profile...

The HAZE-ST is engineered to elevate strike responses from cruising, mid-column neutral fish—exhibiting refined action across the finesse spectrum from drop shots to mid-strolling. Designed for tournament pressure...

The Jackall Live Darter is engineered to replicate the erratic, high-speed movements of a fleeing baitfish, making it irresistible to predators. With each twitch of the rod, it...

SD State Record Holder!! If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven...

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind...

Troll your way to more and bigger fish with the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles...

SD State Record Holder!! If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven...

Berkley PowerBait Chigger Craw has always been innovating and powering up old baits. This time they took the very popular and proven winner; the Berkley Powerbait Chigger Craw....

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat...

Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from...

BERKLEY POWERBAIT HOLLOW BELLY Bekley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor -...

Introducing the Virola 6", which has improved casting distance and fish-attracting power! Mid-strolling is a technique that has recently been gaining attention with the introduction of FFS (Forward...

     Unlike the original model, the Virola HG 4" (High Gravity) increases casting distance and allows for wider range of fishing. By adding salt only to the...

Designed in collaboration with Bassmaster Elite series angler, Cory Johnston, the Party Minnow brings innovation and realism to the 6th Sense soft plastic lineup. Cory, arguably one of the...

COTTON CORDELL RIPPLIN REDFIN The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish...

     Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety...

     The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something...

Premium tubes. Just the right amount of salt. Just the right size, Hand Poured. 20 TUBES PER PACK

The Michigan Stinger Spoon Harness combines two of a walleye's favorite meals in one incredibly effective lure. Known also as the Stinger Scorpion Spoon Harness, this tackle innovation...

From ultra-finesse panfish fishing to big-bait trophy hunting, the Panorama is built to do it all. Available in sizes from 2” to 9”, this incredibly lifelike soft plastic...

An embodiment of next-gen Japanese finesse, the KARASHI rolls four irresistible techniques into one bite-sized offering: i-motion ultra finesse, sub-surface twitching, surface dog-walking, and bait-busting panic action. With...

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind...

The ultimate versatile swimbait designed for serious anglers! Perfect for vertical jigging to entice finicky walleyes or slow rolling to target hungry bass. This salt infused swimbait delivers...

Size: 5" Quantity: 10 Pack

Often unseen until the sun sets, roaches and other insects are a plentiful food source that are often overlooked as prey items for bass. But with such plentiful...

The Evergreen Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 3...

The Yamatanuki, a popular Japanese Yamamoto bait now available in the US, revolutionized the "heavy" soft plastic lure trend. The Yamatanuki features a custom formula for weightless fishing,...

The Weiner Flashers are made for running with the Big Weenie Brand Whole Bait Rigs, Cut-Bait Rigs and Trolling Flies*.  *A 28-32" leader is recommended with their flies....

A brief irregularity, that is the definition of the word 'Glitch.' The all-new Glitch does exactly this, a brief irregular action enticing more bites. The profound soft plastic...

When the water gets skinny or the bait fish get small, it's time to call in the Switch Hitter. Purpose built with durable ABS plastic to target saltwater...