YO-ZURI RATTL'N VIBE The Yo-Zuri Rattl’n Vibe is a lipless vibrating style of lure that has a distinct rattle. The weight and BBs inside the Rattl’n Vibe increase...

DANIELSON MINNOW DIP NET Great for bait buckets and live wells, this minnow dip net is constructed of a one-piece wire frame and fine mesh netting. It measures...

DAIWA LEXA TW Expanding upon Daiwa’s highly popular line of Lexa low-profile casting reels, the Daiwa Lexa TWS 300 Casting Reel has been optimized to be the most lightweight, compact,...

BONDY BAIT BONDY JUNIOR Just like the very popular Original Bondy Bait, the Bondy Junior by Bondy Bait Co. provides everything the Original Bondy does but in a...

Eagle Claw 6' and 12' Poly Fish Stringer. Extra strong polyethylene twisted stringer with corrosion resistant needle and ring.

The Ultegra FD spinning reel delivers reliable performance with powerful winding and durable CoreSolid construction, incorporating flagship Shimano technologies at an accessible price. The redesigned internal structure of...

The Squeaky Pete is one of the most versatile lures you'll ever fish for trophy musky, pike, walleye and striped bass. The elongated body and lip design allow...

The 6th Sense Bait Bag is designed for durability & practicality. Holding 10-15 soft plastic packs, or any tackle/gear of preference, this Bait Bag is perfect for easily accessing your go-to items...

A completely new offering in 2020 is the Premier Ice Combo. The reliable Premier Ice rod is back and paired with a PIC 500 reel featuring ABS spool and...

ST. CROIX AVID WALLEYE SPINNING ROD The preferred rod of guides and tournament pros, the St. Croix Avid Walleye is perfect for those with a passion for for...

ST. CROIX TRIUMPH Durable, sensitive and packs incredible power, the Triumph spinning rods by St. Croix are build for anglers that are looking for the best performance for...

Engineered for finesse presentations and forward-facing sonar applications, the Nishine Lure Works Smelthead Finesse Jighead delivers precision performance in a compact profile. The lightweight triangular head maintains consistent...

GAMAKATSU SUPER LINE EWG Gamakatsu’s Superline Offset Shank EWG Work Hook is a high carbon heavy-wire hook designed to fish braided line in heavy cover. Built for serious...

The Bubba Lithium Ion Cordless Electric Fillet Knife is ergonomically designed to fit perfectly in your hand. Bubba has stayed true to their roots by incorporating the iconic...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Lifelike detail...

SHIMANO CURADO DC Shimano's legendary prowess in DC technology continues with the addition of the all-new Curado DC 200, an expansion to the tournament-proven Curado family of low-profile...

The Magz Goby bait offers a realistic baitfish appearance and action to entice even the most finicky fish. Great for summer & winter fishing for all game fish....

Suick Nitewalker. This revolutionary topwater bait was designed by Northwoods fishing guide, Paul Hansen. The compact body design and rotating tail section creates a loud water churing action...

Perfectly paired to deliver exactly what anglers need in a bladed jig presentation, the Slobberknocker + PowerBait® PowerStinger bladed jig kit combines award winning innovative design and proven...

Developed by O'Ki Tackle to give the impression of fish on the feed making it one of the hottest attractors available. Produces a tight roll between 1 1/2...

Barbarian Gold Barbarian Gold is new and improved with a tighter weave and 12 strands. 80lb gold has the diameter of 0.0145 inches.   Ultra-high-molecular-weight polyethylene fibers create...

HOG FARMER HD UNDERSPIN Ready to do battle against the biggest pigs in the lake, the Hog Farmer HD Underspin is built with heavy-duty components that provide more...

MEGABASS X-NANAHAN+2  The X-Nanahan+2 is a proven finesse jerkbait that delivers results in demanding conditions. This 75mm compact minnow reaches depths up to 3 meters, allowing you to...

RAPALA BX MID BRAT Badly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Balsa inner core with an armor coating...

New for 2017 is the Live Action Mo Joe from Musky Innovations. This Musky Fishing bait can be straight retrieved, ripped, pulled, and paused to catch giant musky....

The Rippin' Dawg is a new versatile musky or pike lure that can be used for casting or jigging. It is 10" long with the blade  (8" long...

LINDY FUZZ-E GRUB JIGS Fuzz-E-Grub Jigs are very effective when fished plain, or tip them with a minnow, crawler, leech, or other favorite live bait. Seven Fuzz-E-Grub sizes, from...

The Megabass Giant Dog-X combines a lifelike profile with a distinctive side-to-side, roll-walking action designed to trigger strikes even in calm conditions. Featuring Megabass' patented Side Stepping Balancer...

LUHR JENSEN LUHR-TAPE Now you can add custom attraction to lures, divers, dodgers and flashers with Luhr-Jensen® Luhr-Tape. Water resistant adhesive keeps tape stuck for a long service...

NORTHLAND GLO-SHOT SPOON The Northland® Glo-Shot™ Spoons are the perfect match for your Northland Glo-Shot Sticks. With a specially made slot, the Glo-Shot Sticks fit in with ease, attracting a...

Berkley Gulp! Ice! outfishes live bait in head to head field tests, truly making Gulp! Ice the next generation in soft bait. The extreme scent dispersion expands the...

The new standard in Flip hooks has arrived. The new Heavy Cover Worm hook has been built to the highest standards to fight the biggest fish in the...

Pre-packed snelled hooks are a user-friendly option for anglers to attach a snelled hook to their main line quickly. The connecting point is an expert-tied perfection loop that...

Sharp Chain Stringer 35" w/7 Snaps

Size 4 Treble Hook #6 or #8 Stinger Size 4 or 5 Blade  

A Swimbait style worm. The design of the outer diameter of the rings defines the lure's appearance while the substantially smaller diameter of the back half of core...

Juggle Spin Head - Enhanced Flash and Vibration for Vertical Precision The Juggle Spin Head takes the proven performance of the Juggle Head and adds an under-spin blade...

The 3D Crosstail Sucker is an ultra realistically accurate replica of a live sucker, complete with lifelike profile and detailed photoprint colors. This bait has a super lifelike...

Legend tells us of a place, somewhere outside the range of Uber and WiFi signals, where outlet malls and vegan juice bars cease to exist. It’s a place...

THE ULTIMATE DEEP-CRANKING TOOL, THE MEGABASS DEEP-X 300’S MULTI-WAY BALANCER SYSTEM (PAT.) ALLOWS FOR LONG CASTS AND STEEP DIVE ANGLES. THIS POWERS CASTS FOR EXTRA DISTANCE, AND GETS...

Off Shore Pro Guppy Weights make it easier than ever to get your line down deeper when trolling. They can be run inline with snap swivels or can...

BUCKEYE LURES SCOPE HEAD In a time where forward-facing sonar is an ever more useful tool in the arsenal of a bass angler, we have relied upon Elite...

Premium Ultra Cotton T- Shirts. Extremely breathable and comfortable!

GAMAKATSU G POWER HEAVY COVER WORM FLIP AND PUNCH designed by Aaron Martens, Gamakatsu has developed the new G-Power Flip and Punch Hook. A step up from the...