Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately...

JOE BUCHER OUTDOORS 8" DEPTH RAIDER   The Depth Raider Jointed provides added action and vibration for those hard to catch fish. Designed to fish around heavy cover...

A premium, NO-NONSENSE Marabou Jig crafted for serious anglers who demand quality and performance. Featuring a sharp GAMAKATSU 604 hook, it ensures a strong and reliable hookset every...

Presentation and consistency are essential to achieving productive fishing sessions. RAVEN® T-Turn swivels enable efficient 3-way rigging while minimizing line tangles. Whether surf casting or bottom bouncing with...

The Salted NedRoll delivers enhanced profile and presentation for refined finesse tactics. Engineered from durable, buoyant TPE material, this soft plastic excels in drop shot and Ned rig...

This fluorocarbon-coated copolymer® line delivers consistent quality and a uniform diameter, enhancing abrasion resistance, knot strength and overall line performance. Exceptional lure control, ultimate bite detection and firm...

The TITANDIVER is the new, upgraded version of the TITANRIDER, designed for weedless-style rigging of larger plastics. It features all the characteristics of the original TITANRIDER – a...

Spoon fishermen around the world are limiting out on the Mepps Syclops. Whether you fish for pike, salmon, trout, walleyes or panfish, there's a Syclops just right for...

BERKLEY PROSPEC CHROME Berkley ProSpec is a Professional Grade, 100% Fluorocarbon leader material. Specified and approved by Professional Captains and Guides. Optimal invisibility, durability, and crimp strength. PROFESSIONAL...

DAIWA 23 TATULA TW Answering the call of anglers around the country Daiwa Introduces the all-new Tatula 100. A re-design of the reel frame allows anglers to achieve...

CABLZ FLYZ Cablz Flyz are non-adjustable and made from durable, Fly Fishing line.  Cablz Flyz are flexible, very lightweight and waterproof.  They are 22" long but can be...

X Zone Tungsten Shakey Jig Heads are what is needed when the bite gets tough. Made from 97%, Eco Friendly, Pure Tungsten, these jig heads are far superior to...

The "Spinner Rig" tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp!® SR...

The Convergence lineup of ice rods carry the same high-quality blank construction as its open-water big brother. The series offers 10 models from ultra-light for panfish and perch...

Built off the incredibly popular ECHO Base series, the ECHO LIFT Fly Rod series features updated actions to provide for a wider range of casting styles. The ECHO...

Kalin's offers a wide selection of 2" Grubs to cover almost any application from small mouth bass to bream. The Triple Threat colors offer a range of color...

Scotty's Mini Power Grip Plus with 18″ Leader and Cannonball Snap. Fishing line is gripped between the soft pads and variable release tension is attained by moving the line in...

The Provoke Jerkbait Series, crafted by top professionals, now features two sizes: the Provoke 106 and the new Provoke 97. Both sizes are designed for versatility, with the...

CLASSIC PRO GLT RODS Okuma Classic Pro GLT Trolling Rods are fine-tuned for the Great Lake's trolling angler. These rods feature durable construction and actions tailored specifically for...

STREAMSIDE STEELHEADER FLOAT REEL One piece machine cut frame & spool 2 ball bearings with stainless steel shaft Black aluminum finish with black handle 4.25” diameter On/off ratchet...

Superior performance doesn’t have to cost an arm and leg. Daiwa’s new Crossfire LT Combos combine some of Daiwa’s top technologies with light and durable dependability. The new...

This hybrid jigging and casting spoon is like no other on the market. The Live Spoon is designed with an internal weighting system with a rattle chamber great...

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. TPE - Durable, Floating Plastic Perfect for Finesse Situations...

Introducing the "LIL SB Reaper". With it's baitfish profile and versatile use it gives a unique offering to wary walleye. Works great for casting and trolls well behind...

Size: 5" Quantity: 10 Pack

Each Finesse jig head features a 3D head design with a 90 degree line tie, 1/0 or 2/0 black nickel hook for optimal action and hook up ratio. These...

The 1800 Series Husky Cisco Kid is a large crankbait lure 9 1/2″ designed for “Big” fish. The stainless steel lip are adjustable to fine tune your fishing...

Water Resistance Two Speed Uses Battery: 1.5V Size D Battery Time: Around 48h

The Beaver is a truly revolutionary bait that has multiple actions. It can be used as a swimbait, jerkbait, or you can burn it in. It is tough...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

SPRO LITTLE JOHN DD The Little John DD 60 was designed by B. A. S. S. professional fisherman John Crews. John Crews designed the Little John DD to...

DAIWA SALTIST LEVELWIND LINE COUNTER  The Saltist Levelwind Linecounter offers the perfect match of line capacity, durability and performance. Built with a rugged, aluminum frame and sideplate, Ultimate...

From the dock duties to running laps around the deck, the vulcanized-rubber with neoprene lining Challenger 7" Boot sets the task-ready standard for guaranteed waterproof protection and comfort....

MUSKY INNOVATIONS THE POUNDER BULL DAWG Weighing in at 13oz, the biggest of the Bull Dawg line up from Musky Innovations, The Pounder Bull Dawg is one of...

The  10" Mini X is a hand crafted cedar lure that can effectively be twitched, cranked, or trolled. This lure comes standard with a durable aluminum lip. The tight swimming...

Divine Swimbait 3.8 Series: 3.8" | 6pk These swimbaits were designed to deliver the perfect action while retaining its strength, fish after fish, unlike others on the market...

The 6th Sense Lure Lab is proud to release this smokin’ new soft plastic, The Bongo. Let’s begin with the 3-Dimensional “scale like” body gives it an ultra-realistic...

Engineered by Bassmaster Classic and Forrest Wood Cup Champion Luke Clausen, the Dirty Jigs Luke Clausen Finesse Jig combines exceptional performance with a refined, compact design. This professional-grade...

Multispecies. Traditional. Best-selling. Expansive. American value. Buy if you value American-crafted multispecies versatility and performance with traditional full-cork handles and exceptional value. One- and two-piece options. BlankPrimary Material:...

The Perfect Frog elevates your frog fishing performance with precision engineering. Available in 2″ and 2.5″ sizes, each lure is weighted with 1/2oz or 5/8oz tungsten for optimal...

The 2.5″ tube is essential for serious tube anglers. Its compact profile and lifelike action perfectly mimic a newborn craw or goby, making it irresistible to bass and...

DAIWA PROREX MUSKIE ROD Developed for any and all musky specialists, the Daiwa Prorex Muskie Rod are designed to provide long and accurate casts while having the strength...

  DESCRIPTION Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top water lure....

The BKK Permalock is developed for finesse presentations and for rigging thinner profile plastics like Senkos and Flukes. This hook is equipped with a Super Slide (SS) finish...

Rod Glove for two piece spinning rods. Comes with a free EZ Rod Ty. Diameter: We set out to find the perfect fit for spinning rods - not...