SD State Record Holder!! If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven...

A unique blend of desiccant and floatant.  This product is designed for drying and treating waterlogged and slimed flies in one step.  Drop in fly, shake hard, blow...

5'  fits Assault Stick telescopic rods up to 9'6 6'  fits all 1 pc rods and telescopic rods over 9'6

OFF SHORE OR36 RESETTABLE WEIGHT You simply use this Tadpole weight to get your lure down deeper and it trips when a fish is on. This Tadpole is...

Bondy Bait Sweet Pea Bondy Baits took their popular Bondy Bugs and added an 8 MM soft plastic bead to the tail! Bondy Bait's tough musky grade plastic makes...

RED OCTOBER TWISTED TUBE Providing the perfect combination of both subtle and erratic action, the 14" Twisted Tubes by Red October are able to entice even the most...

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation...

America’s favorite rod just got better! Ugly Stik® GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength...

Strike King has taken the famous Hack Attack® Pad Perch, designed by B.A.S.S. Elite Pro Greg Hackney, and reimagined it to craft the Bitsy Pad Perch – a...

Model FC is a great choice for beginner anglers or anglers using fluorocarbon for the first time. It has good all around performance for a wide range of...

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately...

The Single 8 is a single bladed premium quality bucktail made with only the highest quality components available, brass beads and clevis on stainless steel wire picked to...

The 10/9 is a double bladed premium quality bucktail made with only the highest quality components available, brass beads and clevis on stainless steel wire picked to give...

The Acme Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and open each time the bait falls. As the wings open, the...

BAM SIDEWINDER TUBE The 4” Bam Baits Sidewinder tube is designed with durability in mind. It can be used for a wide variety of species such as small...

RAPALA SHAD RAP The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective...

LUCKY STRIKE SALMON KING Designed to give lots of flash and flutter to entice strike after strike  

VMC TUNGSTEN WORM WEIGHTS Extreme hardness provides better feel for structure and light bites. 35% smaller profile for fewer snags and better cover penetration, totally lead-free, easy to...

SIMMS FREESTONE WADERS  The ultimate wader for your almighty dollar, the Freestone® Stockingfoot has been refined through years of testing and tweaking and is infused with decades of...

DREAM WEAVER DEEPER DIVER Dream Weaver has designed their Deeper Divers with no add-on plastic rings, which wear out over time and also allowing the Deeper Diver to...

REACTION INNOVATIONS 7.15" MACHETE The Machete by Reaction Innovations is a swimming worm softbait that throbs like a spinner bait when going through the water. Reaction Innovations has...

The 6th Sense Bodega is a versatile creature bait engineered for superior performance across multiple applications. Available in three distinct sizes—6.5", 4.8", and 3.5"—it accommodates various fishing techniques,...

The Shimano Sienna Spinning Combo comes in the perfect universal actions for most freshwater fishing in North America. Performance based with a budget friendly price.   

STRIKE KING BLEEDING ELITE BUZZBAIT The Bleeding Elite buzzbait features holes in the blades to create a gurgle type noise and leave a bubble trail on the surface....

Crafted using Ugly Tech construction, the Ugly Stik Elite Spinning Rods blend rugged fiberglass with 35% more graphite than the GX2 series for increased levels of refinement and sensitivity. Boasting...

Specifically designed for finesse applications, revolve™ is the pinnacle of innovation, combining traditional Japanese craftsmanship with cutting-edge technology.   Pitch reduction achieves an ULTRA-FINE diameter while optimizing tensile...

Barrel Swivel w/Interlock Snap by Eagle Claw in brass.

PRODUCT DETAILS The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap®. The Elite structure consists of premium balsa wood, a...

LUHR JENSEN JET DIVER The Luhr Jensen Jet Diver is one of the most popular trolling systems on the market, thanks to it's buoyant design which allows the...

TATULA 300 Daiwa’s progressive product development team redesigned the new Tatula to bring anglers a slightly larger option perfect for a variety of applications including outsized, deep-diving crankbaits,...

Building on the success of the Heavy Cover Worm Hook, Gamakatsu added the new Super Heavy Cover Worm Hook to create an exciting and versatile series for 2012....

LUHR JENSEN CAST CHAMP Luhr Jensen's original slab-sided design provides a compact body that casts incredible distances and swims with a seductive side-to-side wobble. The Cast Champ is a...

BERKLEY GULP! SWIMMING MULLET The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing...

X ZONE REBEL CHUNK X Zone Lures is taking the classic chunk style trailer baits to the next level with their X Zone Rebel Chunk soft bait. The...

Dive into the fray with the 3D Burbot Tube – a predatory masterpiece born from the fierce depths! Crafted from a 3D scan of an actual burbot, this...

The new 25 Tatula Bass Rods are not just a reintroduction, they're the next evolution in affordable technique-specific bass rods.  Now featuring Daiwa's high-density SVF graphite, which uses...

Featuring eleven layers of superior polarized lens technology the S11 Optics have scientifically engineered lens colors, bi-gradient mirror treatment, providing the extra protection from sunlight and reflection. S11's...

RAPALA X-RAP The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve....

VRX THE BAIT GLOVE Protect your gear and your hands from hook snags with the handy Bait Glove Low profile makes it easier to get rods from your...

Premium Kamakazi treble hooks engineered for maximum performance and reliability. Each hook undergoes rigorous mechanical, physical, and chemical inspections throughout production, guaranteeing superior quality. Featuring exceptional tensile strength...

  The 2025 Ballistic MQ LT from Daiwa represents a breakthrough in spinning reel engineering, combining cutting-edge technology with rugged durability. Engineered around the AIRDRIVE system, this reel...

The Savage Gear X-Tail Sucker is a highly realistic imitation of a live sucker fish. Its lifelike profile, detailed print photo colors, and super swimming action make it...

The Icon, the shirt that launched the brand 10 years ago, has been fully revamped for 2024 to deliver even more rod bending, pulse raising, angler proven performance....

     The Ryugi Infini Extreme Offset Hook. By carefully balancing the gap width and the direction of the hook tip, we were able to come up with...