ESP RUBBER SHOCK BEADS The 5mm Rubber Shock Beads are designed to fit perfectly over the top of 0.5mm silicone tubing when used on leadcore for helicopter and...

RED OCTOBER TWISTED TUBE Providing the perfect combination of both subtle and erratic action, the 14" Twisted Tubes by Red October are able to entice even the most...

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation...

Named after Ben Milliken’s son, the Ozzie is a must-have soft plastic bait designed for unmatched versatility. Its smooth side-to-side oscillation and responsive action come alive with quick twitches or...

ST. CROIX LEGEND ELITE SPINNING ROD Multispecies. Elite. Traditional. Buy if you want exceptional lightweight performance and sensitivity combined with traditional full-cork grips and cosmetics. One- and two-piece...

Closing the gap in forage size between the 3in and 4in SPARK SHAD, the 3.6in paddletail swimbait brings sinuous swimming action to tournament-tested waters around the world. Designed...

RIO TOOTHY CRITTER  Tough, bite-resistant wire attached to a tapered nylon leader - perfect for all species with sharp teeth. Powerful butt and taper design to cast large...

In collaboration between Bass Tournament Pro's Jacob Powroznik and 24-times Bassmaster winner Kevin VanDam, Mustad introduces the TitanX Wacky / Neko Dropshot hook. The Mustad Weedless Wacky Hook...

An absolute fan favorite is now offered in a host of innovative saltwater colors. The 3.75-inch Strike King Rage Swimmer paddle tail swimbait is now available in 12...

The Single 8 is a single bladed premium quality bucktail made with only the highest quality components available, brass beads and clevis on stainless steel wire picked to...

The Acme Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and open each time the bait falls. As the wings open, the...

LUCKY STRIKE SALMON KING Designed to give lots of flash and flutter to entice strike after strike  

SIMMS FREESTONE WADERS  The ultimate wader for your almighty dollar, the Freestone® Stockingfoot has been refined through years of testing and tweaking and is infused with decades of...

DREAM WEAVER DEEPER DIVER Dream Weaver has designed their Deeper Divers with no add-on plastic rings, which wear out over time and also allowing the Deeper Diver to...

REACTION INNOVATIONS 7.15" MACHETE The Machete by Reaction Innovations is a swimming worm softbait that throbs like a spinner bait when going through the water. Reaction Innovations has...

GAMAKATSU BIG CAT CIRCLE There’s a new dog in the fight for catfish fishermen. The new Gamakatsu Big Cat Circle Hook is designed specifically for tough-lipped, thick-mouthed catfish....

The 6th Sense Vega Hush represents the culmination of rigorous research and development by 6th Sense Lure Lab, delivering a precision-engineered walking frog for discerning anglers. At 60mm,...

The New 2-Inch Keitech Easy Shiner combines the unsymmetrical body of the Shad Impact with the Fantastic tail action of the Swing Impact. Keitech's original two-tone color injection...

The Shimano Sienna Spinning Combo comes in the perfect universal actions for most freshwater fishing in North America. Performance based with a budget friendly price.   

STRIKE KING BLEEDING ELITE BUZZBAIT The Bleeding Elite buzzbait features holes in the blades to create a gurgle type noise and leave a bubble trail on the surface....

Model FC is a great choice for beginner anglers or anglers using fluorocarbon for the first time. It has good all around performance for a wide range of...

Steel leader with ball bearing swivel.

Barrel Swivel w/Interlock Snap by Eagle Claw in brass.

BERKLEY FUSION 19 WEIGHTED SUPERLINE EWG Berkley Fusion19 hooks are for everyone, from the novice to avid angler. The Weighted EWG hook features a strategically placed lead weight...

PRODUCT DETAILS The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap®. The Elite structure consists of premium balsa wood, a...

LUHR JENSEN JET DIVER The Luhr Jensen Jet Diver is one of the most popular trolling systems on the market, thanks to it's buoyant design which allows the...

BAM SIDEWINDER TUBE The 4” Bam Baits Sidewinder tube is designed with durability in mind. It can be used for a wide variety of species such as small...

VMC TUNGSTEN WORM WEIGHTS Extreme hardness provides better feel for structure and light bites. 35% smaller profile for fewer snags and better cover penetration, totally lead-free, easy to...

TATULA 300 Daiwa’s progressive product development team redesigned the new Tatula to bring anglers a slightly larger option perfect for a variety of applications including outsized, deep-diving crankbaits,...

LUHR JENSEN CAST CHAMP Luhr Jensen's original slab-sided design provides a compact body that casts incredible distances and swims with a seductive side-to-side wobble. The Cast Champ is a...

The ultimate versatile leader system for quickly adjusting sink rate on the end of traditional spey lines, scandi shooting heads up to #7, and single hand lines 8wt...

The 6th Sense Bodega is a versatile creature bait engineered for superior performance across multiple applications. Available in three distinct sizes—6.5", 4.8", and 3.5"—it accommodates various fishing techniques,...

VRX THE BAIT GLOVE Protect your gear and your hands from hook snags with the handy Bait Glove Low profile makes it easier to get rods from your...

Northland Fishing Tackle’s Tungsten Jig gives anglers a step up on traditional round ball lead jigs. Molded from Tungsten which is 70% more dense than lead, this jig...

Specifically designed for finesse applications, revolve™ is the pinnacle of innovation, combining traditional Japanese craftsmanship with cutting-edge technology.   Pitch reduction achieves an ULTRA-FINE diameter while optimizing tensile...

The Icon, the shirt that launched the brand 10 years ago, has been fully revamped for 2024 to deliver even more rod bending, pulse raising, angler proven performance....

NORTHLAND GUM-DROP FLOATER Catches walleyes, perch, jumbo panfish, bass and trout. Floats live bait over moss, weeds and rocky bottom areas. Tip with a leech, minnow or nightcrawler....

RAPALA SHAD RAP The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective...

Building on the success of the Heavy Cover Worm Hook, Gamakatsu added the new Super Heavy Cover Worm Hook to create an exciting and versatile series for 2012....

BERKLEY GULP! SWIMMING MULLET The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in...

SIMMS G3 GUIDE WADERS Simms' long-standing, award-winning G3 Guide Wader is back with an exciting update to the material package, improved fit, and an enhanced feature set while...

X ZONE REBEL CHUNK X Zone Lures is taking the classic chunk style trailer baits to the next level with their X Zone Rebel Chunk soft bait. The...

Engineered for finesse and BFS applications, the ChatterBait® MicroMax™ delivers substantial vibration and responsive hunting action within a refined, compact profile. This micro bladed jig incorporates a direct...

The swim jig is an essential lure for any angler, performing effectively across varying water conditions—from shallow to deep, clear to turbid environments. Engineered with a slender head...

America’s favorite rod just got better! Ugly Stik® GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength...