GARY YAMAMOTO ZAKO The Zako Swimbait is the number vibrating jig trailer on the market for good reason.  Measuring in at 4 inches long, the Zako’s segmented design...

GARY YAMAMOTO 5" SUPER GRUB Yamamoto Baits Single Tail Grubs are the ultimate fish-catching tool! These chunky little morsels are super-soft baitfish imitators perfectly sized for attracting large numbers...

GARY YAMAMOTO YAMASENKO The Senko is a staple in the fishing world and it has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the...

GARY YAMAMOTO NED SENKO-FLOATER The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a...

GARY YAMAMOTO PADDLE TAIL ZAKO The Paddle Tail Zako is everything you know and love about the Zako swimbait, but with a little more action!  Featuring the same...

There is no denying that the original 5” Senko is often imitated, but never duplicated. No other stickbait can match the quality, action, and success of the original...

GARY YAMAMOTO YAMATANUKI Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available...

GARY YAMAMOTO FAT IKA Gary Yamamoto has developed a soft bait that features the looks of a tube bait but has the falling rate of a bulky heavier...

GARY YAMAMOTO SINGLE TAIL GRUB The Yamamoto Single Tail Grubs have been a classic bait for years for a reason. One of the most versatile baits ever created,...

GARY YAMAMOTO SWIM SENKO Gary Yamamoto has come out with their new softbait, the Swim Senko. Building and improving upon the classic softbait; the legendary Senko! The Swim Senko...

GARY YAMAMOTO SHAD SHAPE WORM Gary Yamamoto has developed a bait that is everything a drop shot worm bait should be. The Yamamoto Shad Shape Worm bait! Incorporating...

GARY YAMAMOTO KUT TAIL WORM The Kut Tail Worm is a great plastic to rig if you want to simplify finesse fishing. Its unique tail provides a subtle...

The Yamamoto Fuzzy Nut is a 1.5" soft plastic bait engineered for serious anglers targeting smallmouth and spotted bass. Its distinctive threaded skirt delivers subtle, natural secondary action...

YAMAMOTO YAMA CRAW  Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an...

The 3.25" Slinko from Yamamoto is a bite-sized version of the original 5.5" Slinko. Built using the same Mega Floater Formula that makes its bigger predecessor so unique,...

GARY YAMAMOTO SPEED SENKO The all-new Speed Senko is sure to be your new favorite worm for covering water. Designed at the request of our pros, the Speed...

    Radically redefined, the NRX+ series is the culmination of our obsessive drive to provide bass anglers the most advanced fishing tools on the planet.A legendary reimagination...

The Yamamoto Baits Uni HD represents an advanced evolution of the proven original design, engineered with a high-density HD TPE formula for enhanced underwater performance. The stiffer tentacle...

The most impactful attribute of the all-new Yama Craw™ is that it’s constructed from our new “Mega Floater Formula”. This formula allows for a soft feel, a bait...

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the...

YAMAMOTO SCOPE SHAD Although designed to be the perfect tool for forward facing sonar, the all-new Scope Shad is far from a one-trick pony. When tasked with catching...

GARY YAMAMOTO DOUBLE TAIL HULA GRUB Gary Yamamoto is considered one of the best soft bait manufacturers in fishing and they have developed one of the best soft...

The D-Shad is a new twist on an old classic. Heavier than a traditional soft-body jerk bait, the D-Shad allows for aggressive action, while allowing you to fish...

The Yamamoto Hinge Minnow 5" features a revolutionary jointed tail design that delivers natural rolling action on every cast—even straight retrieves. Engineered with shoulder flanges to control descent...

G-LOOMIS GLX CENTERPIN FLOAT ROD Center pin rods & reels are not a new concept or technique, but they are new to today's angler. The theory behind the...

The Double Tail Grub knows how to make a splash. Available in both 4” and 5”, the Double Tail Grub offers a simple, timeless profile that that bass...

GARY YAMAMOTO YAMASENKO Over the years, Gary Yamamoto has developed one of the most impactful soft baits in fishing. The Gary Yamamoto Senko! Due to its extreme versatility...

The Yamamoto Uni is engineered to maximize bass attraction through its distinctive urchin-style profile. Constructed from Yamamoto's proprietary TPE formula, this bait combines flexibility and durability while maintaining...

KINGPIN 475 ZEPPELIN CENTERPIN FLOAT REEL Providing the smoothest casts compared to the other reels on the market, the Kingpin Zeppelin centerpin float reels are designed through precision...

The gold standard by which all stick baits are judged, now enhanced with a fuzzy profile. The Yamamoto Baits Fuzzy Senko features threaded fine skirt material that creates...

KINGPIN KINETIC 500 CENTERPIN FLOAT REEL A smooth and solid addition to the Kingpin centerpin float reel line-up, the Kinetic 500 by Kingpin is an amazing centerpin float...

G-LOOMIS CHASE LOGO CAP This GLoomis Chase Logo cap features the iconic skeleton fish logo blown up across the left side and front panels. A cooling sweatband, adjustable...

The Yamamoto Baits Shad Shape Swimmer 3.2" combines refined design with proven performance. This compact swimbait features an authentic shad silhouette and balanced action that mimics natural prey...

KINGPIN 475 IMPERIAL CENTERPIN FLOAT REEL IMPERIAL 4 3/4" Centerpin - The Imperial is our first reel to succeed the Arnold-Kingpin centerpins. Completely re-designed using state of the...

The Yamatanuki, a popular Japanese Yamamoto bait now available in the US, revolutionized the "heavy" soft plastic lure trend. The Yamatanuki features a custom formula for weightless fishing,...

The Yamamoto Baits 3.5" Fuzzy Nuki combines the proven weight and durability of a heavy plastic bait with the enticing action of fuzzy skirt material. Fine strands woven...

KINGPIN R2 500 CENTERPIN FLOAT REEL Due to the successful Royalty, Kingpin has responded to the requests of customers and brought back the popular Royalty design for a...

Steeped in experience gained from handcrafting rods in the United States for over four decades, GLX BASS embodies our relentless drive to forge the tournament-ready tools required for...

G-LOOMIS GCX Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers have come to expect from the brand that refuses...

Unanimously distinct from one to the next, steelhead fisheries in North America share a common characteristic — constant, sometimes completely unpredictable change. Seasonal precipitation patterns lead to variable...

GARY YAMAMOTO SINGLE TAIL GRUB The Gary Yamamoto Single Tail Grubs are one of the most versatile baits ever created. They can be rigged a variety of ways and catch...

G-LOOMIS IMX PRO Proprietary IMX-PRO technology yields blanks up to 15% lighter with improved strength! IMX-PRO blanks are optimally designed to fish specific techniques thanks to proprietary multi-taper...

The G. Loomis Original Trucker Cap features the classic block logo centered over a fabric patch at the front center of this 5-panel hat. Adjustable Snapback Shape: Mid-Pro...

The Shad Shape Worm is everything a dropshot worm should be. Serving up an incredible baitfish presentation, this 3.75” worm is the ultimate baitfish replicant when applied on...

G-LOOMIS GCX With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted...

G-LOOMIS NRX  A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and design to...