Ice Soft Plastics

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

The 1.25" Twitch Fly was designed to imitate one of the most common underwater food sources, the mayfly larvae. Featuring a multitude of appendages this lifelike morsel has...

The 1.25” Soldier Fly was designed in collaboration with The Crappie Chronicles to imitate another popular forage, the soldier fly larvae. This bait does some incredible things underwater....

Everyone loves shrimp, especially fish! The latest addition to the Maki family, the Scudi XL is a true shrimp imitator. At 1 ⅜”, it’s designed to catch the...

Sometimes you’ve gotta have the Ballzys to give the fish what they want. These little baits are great for panfish and trout.

Fish fall head over heels for this new heart breaker. Life-like grub body with a thin profiled heart-shaped tail that shakes and waves as it drops in fast...

A wonderfully versatile panfish-catching profile, the Micro GOAT™ sprouts fine, flattened dual kicker legs, finished with and water-catching curved paddletails that tirelessly pulse and swim at any retrieve...

Sized and shaped to match baby shad and other natural crappie forage, the Baby BallerZ™ is powered by a hydrodynamic, pyramidal tail section that responds to the slightest...

BERKLEY POWERBAIT POWER WIGGLERS Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor -...

BERKLEY POWERBAIT SNAKE-TONGUE MINNOW Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor -...

MISTER TWISTER TRI-COLOR MINI TUBE Mister Twister®'s new 1-1/2" Tri-Color Mini Tube is perfect for trout & panfish!

GRUMPY MINI GOBY  Mini Goby is a new plastic goby imitation that is much smaller than those found in Grumpy's Goby Series.  This bait was requested by many anglers...

GRUMPY MICRO GRUBBY Micro Grubby is Grumpy's latest soft plastic bait designed with an oversized goby head, ribbed body and a small paddle tail.  Micro Grubby measures 2" in...

BERKLEY POWERBAIT POWER NYMPH Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor -...

BERKLEY GULP! MINNOW The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

THUNDERMIST LURES EYE DROPS 8 Eye Drops per pack Scented for triggering more hits Great for tipping a lure. or using as-is on a bare hook Eyedrops trigger...

BERKLEY POWERBAIT POWER HONEY WORM Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor...

BOBBY GARLAND BABY SHAD SWIM'R A segmented swimming version of America's favorite crappie bait, the Baby Shad Swim'R features a tight-action swim tail and a special Scent Channel...

BOBBY GARLAND MO'GLO SLAB SLAY'R Bobby Garland Slab Slay'R baits are not only great for enticing crappie, but panfish as well! Featuring the perfect combination of a ribbed,...

The Strike King Mr. Crappie Joker 2" is a compact soft plastic lure designed specifically for crappie fishing. Developed through 25 years of expertise by legendary angler Wally...

EURO TACKLE MUMMY WORM Yes They are real wax worm : Mummified wax worm The Mummy Worm is a natural wax worm raised, colored and mummified on a...

CLAM JAMEI The brainchild of Clam pro James Vladyka, the Jamei is a bug and shrimp imitator. “Thread the hook through the main body toward the twin tails,”...

The problem with almost all small plastics is they are stiff and don’t look alive in the water, making them worthless. But when you see the tiny Mino...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it will entice the...

Angel Hair Grub Soft Baits by Celsius®. Lively Realistic Moving. This tiny grub has an extremely lively action. With the most subtle movements, any angler can draw in...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing...

X ZONE PADDLE TAIL The X Zone 1.75" Paddle tail is a dynamic mini swimbait that will draw strikes from even the most skittish of fish.

Like its bigger brother, the Slammer, the X Zone Pan Slammer is a bait that is irresistible. Rig this bait on a small jig head for the best...

EURO TACKLE MICRO FINESSE ANISOPTERA The Micro Finesse Anisoptera 1.5" is the exact replica of a dragonfly larvae in a soft plastic form. Eurotackle is the first company to make...

EURO TACKLE EUROGRUB JR The mini version of Euro Tackle's famous Eurogrub! The Eurotackle Eurogrub Jr. is a very soft pin tail lure fitting perfectly with your favorite ice fishing...

LUNKERHUNT HIVE MICRO TYPHON The All new Lunkerhunt Micro Typhon is a solid body tube offers the angler a small profile bait with unreal action and durability. This...

Berkley Gulp! Ice! outfishes live bait in head to head field tests, truly making Gulp! Ice the next generation in soft bait. The extreme scent dispersion expands the...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back...

Infused with scent, Lunkerhunt Bait Jars™ excel where live bait falls short. Lunkerhunt Bait Jar™ Lures feature a special technology that makes them more durable than other baits...