Crankbaits

RAPALA DIVE-TO 6 CRANKBAIT The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait...

RAPALA RIPPIN' RAP The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop....

PRODUCT DETAILS The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast...

NISHINE LURE WORKS CHIPPAWA XDD Cast well, Swim Well Catch well Extra deep diving crankbait Long bill achieves great snagless ability High response action Full hand carved design...

SHIMANO WORLD RUSH 56F An ideal lure for cranking in heavy cover or targeting fish actively feeding on bait, the World Rush 56F FB leverages Shimano's FLASH BOOST...

SHIMANO MACBETH 50F The combination of an oversized Hybrid Edge square bill design, high buoyancy and fixed one-piece weight construction make the Macbeth 50F the optimal lure choice...

6TH SENSE CRUSH MINI 25MD The 6th Sense Crush Mini 25MD crankbait takes finesse cranking to the next level by allowing you to downsize your crankbait on those...

6TH SENSE CRUSH MINI 25X The 6th Sense Crush Mini 25X squarebill crankbait takes finesse cranking to the next level by allowing you to downsize your lure on...

RAPALA OG SLIM 6 From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series™ is born of the...

THE Z-3 DELIVERS EXCELLENT STABILITY IN CURRENT AND “BULLDOG CONTACT,” RELENTLESSLY CONTACTING BOTTOM STRUCTURE TO TRIGGER FRENZIED REACTION BITES. POWERED BY OUR PATENTED LBO II BALANCER SYSTEM, THE...

The Megabass Super-Z Z1 delivers exceptional stability in current conditions while maintaining consistent bottom contact to provoke aggressive strikes. Engineered with the patented LBO II Balancer System, this...

RAPALA SHAD DANCER This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action....

RAPALA SHAD RAP The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective...

RAPALA DIVES-TO(16FT) CRANKBAITS The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on...

RAPALA DIVES-TO(10FT) CRANKBAITS The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on...

SPRO FAT PAPA 55 The Fat Papa 55 was designed by MLF Angler Russ Lane. You can fish the Fat Papa 55 in all types or weather and seasons. During...

SPRO SPEED DEMON 55 Designed by Major League Fishing angler Dean Rojas, the Speed Demon 55 adds efficiency and functionality to SPRO’s crankbait lineup. The bait can withstand...

A COLLABORATION BETWEEN KATSUTAKA IMAE, THE FOUNDER OF IMAKATSU®, AND YUKI ITO, THE FOUNDER OF MEGABASS®, THE IXI SHAD (PRON. “I BY I”, FOR ITO X IMAE), IS A NEXT-GENERATION SHAD PLUG THAT...

STRIKE KING HYBRID HUNTER The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping, exaggerated hunting action with an...

STRIKE KING CHICK MAGNET The flat-sided crankbait is back, and its moving with a Tennessee swagger.Strike King Lure Company is pleased to work with industry pro and seasoned...

Intended to mimic swimming shad Jointed tail give off realistic swimming action Narrow bill allows for bait to have a soft rolling action Size: 55 mm Weight: 3/8...

HARCORE 4+ 74f CRAKBAIT The Hardcore Crank 4+ 75F is a round bodied crankbait with the internationally patented Magnetic Weight Transfer System allowing anglers to make precise casts...

YO-ZURI HARDCORE CRANKBAIT The Hardcore Crank 3+ 70F is a round bodied crankbait with the internationally patented Magnetic Weight Transfer System allowing anglers to make precise casts over...

YO-ZURI HARDCORE 2+ 65F The Hardcore Crank 2+ 65mm is a round bodied crankbait with the internationally patented Magnetic Weight Transfer System allowing anglers to make precise casts...

YO-ZURI HARDCORE SR65 CRANKBAIT The Hardcore Crank SR 65F is a newly designed, round bodied crankbait with the internationally patented Magnetic Weight Transfer System which allows anglers to...

Each bait in the Strike King Pro-Model® Series 6 Crankbait line is designed to perform a specific task. The Series 6 crank has a unique diving plane to...

STRIKE KING 5XD SILENT Introducing the brand new 5XD silent series crankbait. Take a deeper dive with a silent approach and enjoy the result!

Description The Little John DD 70 was designed by B. A. S. S. professional fisherman John Crews.  The DD 70 has a unique sound by soft tungsten ball...

SPRO HUNTER 65 SB Hunter 65 SB brings the versatile square bill bait into play. Square bill baits are notoriousfor getting the biggest of bass to strike as...

SPRO LITTLE JOHN DD The Little John DD 60 was designed by B. A. S. S. professional fisherman John Crews. John Crews designed the Little John DD to...

The RkCrawler 50 crankbait was designed by MLF Angler Mike McClelland. The RkCrawler 50 is a smaller profile version of the popular RkCrawer 55. This crankbait has the same...

YO-ZURI 3DB CRANK 1.5 SQUAREBILL Yo-Zuri has redesigned and listened to our Prostaff input to produce a smaller, better squarebill crankbait. The Crank 1.5 squarebill is a 1/2oz...

Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about...

BERKLEY CLICKIN' FRITTSIDE Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water...

PRO MODEL XD CRANKBAIT Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the...

Shimano's BOOST CONCEPT technology triumphs in the depths with the introduction of World Crank 73F FLASH BOOST, a mid-depth crankbait designed with a distinct action to elicit bites...

STORM ORIGINAL THUNDERSTICK Accurately featuring the natural shape and movements of a minnow, the Storm Original Thunderstick is a must have crankbait for any angler.  The Storm Original...

LUHR JENSEN KWIKFISH K11X X-TREME The Luhr Jensen Kwikfish are full throttle, wide-action lure that is designed to attract and catch fish of all sizes, big and small....

LUHR JENSEN KWIKFISH K9X X-TREME The Luhr Jensen Kwikfish are full throttle, wide-action lure that is designed to attract and catch fish of all sizes, big and small....

MEGABASS DEEP-SIX The super deep depths have remained a relative safe haven for big bass against deep diving cranks - that is until now. Introducing the Megabass Deep-Six...

An extraordinary crankbait packed full of innovative features, the Megabass Deep X 200 LBO Crankbait is one of master lure designer, Yuki Ito’s, favorite lures he has ever...

SPRO FAT PAPA SB 55 The Fat Papa SB was designed by MLF Angler Russ Lane. The bait features a frantic hunting action, similar to a balsa bait, but it...

SPRO LITTLE JOHN 50 The Little John 50 was designed by B.A.S.S Elite Series Angler John Crews. The Little John 50 has a computer chip bill that is...

SPRO FAT JOHN 60 The Fat John 60 crankbait was designed by B.A.S.S. Elite Series Angler John Crews. The unique flat-sided square bill has a shallow diving hunting...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts...

Strike King's KVD Square Bill Crankbait delivers the shallow-water performance trusted by pro angler Kevin VanDam. The square bill design creates an erratic hunting action that wanders unpredictably...