Crankbaits

    Each bait in the Strike King Pro-Model® Series 6XD Crankbait line is designed to perform a specific task. The Series 6XD crank has a unique diving...

The Strike King Bitsy Pond Minnow delivers realistic action in a compact profile, making it ideal for targeting bass and panfish in shallow waters. Its lifelike swimming motion...

Classic Rapala® wounded-minnow action, durable plastic body construction and loud rattles make the Harvest Shad™ ideal for targeting your favorite game fish in any situation. Durable Plastic Body...

Classic Rapala® wounded-minnow action, durable plastic body construction and loud rattles make the Harvest Shad™ ideal for targeting your favorite game fish in any situation.   Durable Plastic...

When big walleyes are holding deep, the Crankcase Crankbait gets down fast and stays in the zone. With two fish-catching sizes and twelve dialed-in walleye patterns, this bait’s...

Norman Deep Tiny N because Sometimes you need to go smaller to catch bigger bass. In those situations, the Deep Tiny N is your go-to crankbait. This ultralight...

The Norman DD22 has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a must for ledge fishing in the 14-to-18 foot range....

Shallow Money Badger is a perfect compliment to the market favorite Money Badger. All the same features and actions of the Money Badger, now with an upgraded circuit...

From the moment it was introduced to the Salmo family it has been the absolute best seller. The perfect combination of construction and balance creates an incredible action...

The Rebel Wee Crawfish is the original realistic crawfish crankbait. No other crankbait mimics a fleeing crawfish better than a Rebel Craw. It’s the super-realistic body and paint...

The DEEP-X 200T was long a favorite of discerning crankbait anglers, featuring one of the earliest implementations of the Moving Balancer System for long casts and steep dive angles. The new...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made...

Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about...

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering...

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives...

Made with precision-trolling in mind, the PWC was designed and tested with walleye-trolling experts, Mark and Jake Romanack. There is arguably no-one more knowledgeable on precision trolling than...

This shallow-diving crankbait is available in three sizes with varying diving depths. The #7 dives 4’ to 6’; the #8 dives 5’ to 8’; and the #10 dives...

The 6th Sense Crush 500DD™ deep diving crankbait has taken deep water cranking to the next level. Designed to quickly and efficiently dive to depths of 20-27 feet...

Body Size: 2.4” ( 62 mm) Weight : 0.58 oz (16.5 g)   Dive Depth: 4 ft (1.2 m) Cast well, Swim well, Catch Well Blade gives extra...

Body Size: 2.4” ( 62 mm) Weight : 0.53 oz (15 g)   Dive Depth: 5 ft (1.5-1.6 m) Cast well, swim well, catch well High response action Full...

Built tough for the Northwest rivers, the RkStar Steelhead & Salmon plug, with super sharp Gamakatsu hooks is proven effective for casting, trolling or back-trolling. Super strong construction...

The Rk Crawler MD 55 crankbait was desighned by MLF Angler Mike McClelland. The RkCrawler MD 55 features all the benefits of the RkCrawler 55. With a shallower dive...

 The Little John MD Type R 50 crankbait was designed by B.A.S.S. Elite Series Angler John Crews. This medium diver crankbait runs about 9 feet deep on 10...

The Fat John 50 crankbait was designed by B.A.S.S. Elite Series Angler John Crews. The unique flat-sided square bill has a shallow hunting action. The Fat John 50...

The Little John MD 50 was designed by B.A.S.S. Elite Series John Crews. The MD 50 Crankbait runs deeper than the original Little John 50. This bait will...

The Little John Micro DD 45 is here! Have you ever heard of a "Finesse style crankbait"? Well here it is! All the quality features of the Little...

The Little John Super DD 90 Deep Diving crankbait was designed by B.A.S.S. Elite Series Angler John Crews. The Little John Super DD 90 crankbait dives 24 ft....

The Swim ‘N Raider is a larger baitcasting outfit.  A heavy action rod is recommended along with lines of no less than 25 pound test. You can’t fish...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique...

The 6th Sense Crush Series square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water. Diving...

The 6th Sense Crush Series square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water. Diving...

THE ULTIMATE DEEP-CRANKING TOOL, THE MEGABASS DEEP-X 300’S MULTI-WAY BALANCER SYSTEM (PAT.) ALLOWS FOR LONG CASTS AND STEEP DIVE ANGLES. THIS POWERS CASTS FOR EXTRA DISTANCE, AND GETS...

Super-long casting and superb ability to avoid obstacles! The CR-6 is a new type of shallow crankbait that acts like a lipless crankbait in its ability to quickly...

High-potential System Crank, CR-10. The CR-10, like all in the CR series, boasts remarkable distance. Its ability to go against the wind puts it at a decisive advantage...

Conquer the deep waters. Light enough to reel in and remarkable distance. The CR-16 overwhelms all others of its kind with its superb long distance casting performance and...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard...

BERKLEY FLICKER SHAD JOINTED Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag –...

PRODUCT DETAILS The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap®. The Elite structure consists of premium balsa wood, a...

YO-ZURI 3DB CRANK 1.5 MR Yo-Zuri has redesigned and listened to our Prostaff input to produce a smaller, better squarebill crankbait. The Crank 1.5 squarebill is a 1/2oz bait...

RAPALA BX MID BRAT Badly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Balsa inner core with an armor coating...

RAPALA BX BRAT Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged...