Best Sellers

SIMMS EVERYDAY BEANIE The most trusted go-anywhere beanie in our lineup. Knit polyester, stretch fit for everyday comfort Back-up reel case FABRIC TECH: 100% Polyester

Torpedo Weighted Steel Termination Kit is specifically designed to terminate the ends of Torpedo Weighted Steel in a strong and efficient manner. 10- Pack Includes 10 each of...

AIRFLO COPOLYMER TAPERED LEADER Manufactured to provide clear, crisp turnover, our 9ft Mono Tapered Leaders allow you to match your favourite nylon tippet material. All our tapered leaders...

Tri-Sweet The Tri-Sweet was solely developed to instantly enhance the sweetness of different baits. We achieve this by using a unique technique to fuse three immensely sweet additives...

The compact, gear wrangling Riverkit Wader Tote keeps waders, boots and raingear — wet or dry — in check and always at the ready. Heavy-duty 600D Polyester fabric...

MISSILE BAITS CRAW FATHER The Craw Father is the offer that no bass can refuse. This 3.5” craw bait has subtle thumping action in the claws when moved...

If you are looking for something different, Lunkerhunt has you covered! Our all New Lunkerhunt Knocking Jig is a spoon style vertical jigging bait that will separate and...

SPRO PIN TAIL MINNOW The Spro Pin Tail Minnow is a soft bait designed to imitate a small baitfish. The small profile of the Spro Pin Tail Minnow...

MUSKY INNOVATIONS DYIN' DAWG A unique hybrid jerk bait, the Dyin Dawg by Musky Innovations is designed with a solid hard plastic front half while the back half...

The O.W. (Open Water) Sniper Jig is engineered for success in pressured, clear-water environments. Developed in collaboration with Travis Manson, a respected smallmouth guide and founder of Smallmouth...

The Reaction Innovations Vixen has returned. One of the most dominant topwater walking baits to ever hit the water, it has been a fixture on the pro circuit.

     The Hag’s Depth Charge is a premium tungsten hovering rig engineered for anglers who demand the best. Built around razor-sharp BKK hooks, this rig offers unmatched...

The Pop-R Plus is a legendary topwater lure that’s got everything the original Pop-R has plus technologically advanced G-Finish color patterns,#6 hooks and a dressed back hook for...

This Weighted Twistlock™ hook employs the same hook as the 5132 Twistlock™, but also features a non-movable weight attached to the shank. Designed for both fresh and saltwater...

Premium Mustad hook construction delivers superior strength and reliability for demanding fishing conditions. The distinctive mushroom head design pairs seamlessly with swimbaits, craws, senkos, and other soft plastics,...

STREAMSIDE SIERRA SUNGLASSES Superior comfort, durability and performance make our new Streamside® Sierra Polarized Sunglasses ideal for outdoor enthusiasts. The lens offer clarity from every angle and filter...

The original G Finesse Swivel Shot revolutionized drop shot fishing, and now it's even better. Built for anglers who demand precision without sacrificing their proven techniques, the Swivel...

Strike King's Bitsy Jerkbait delivers the proven action of full-sized KVD Jerkbaits in a compact 1/16 oz. package designed for small waters. Its balanced roll, wiggle, and flash...

Built for anglers who demand rugged performance and all-day comfort, the Patagonia Swiftcurrent Expedition Zip-Front Waders are lighter, stronger, and smarter than ever. Featuring a PFAS-free DWR finish,...

The Striper Strike was engineered to be cast farther than other lures, perfect for anglers plying the surf, fishing below dams or anywhere long casts are required. As...

Built for serious anglers who demand comfort, mobility, and long-term durability, the Patagonia Swiftcurrent Traverse Zip-Front Waders are engineered to reduce weight and bulk without compromising toughness. Featuring...

This is VMC standard offset round bend worm hook. Ideal for Carolina rigging while combined with VMC® premium tungsten weights. 1X Strong Z-Lock Forged Vanadium® Steel Cone Cut®...

LAMIGLAS Not only are these rods eye-catching, they will also help you catch more walleye! Extremely lightweight and sensitive, but also very capable with extra fast actions and...

The 6.75" CXT is a hand crafted balsa twitch bait. With it's quick darting side to side action and hard vibration the CXT perfectly imitates a wounded or...

Muskie Mojo Wild Action Wabull by Suick prides itself on offering handcrafted, American made muskie baits and accessories manufactured to the highest standards. Each and every bait offered...

The ultimate wader for your almighty dollar, the Freestone® Stockingfoot has been refined through years of testing and tweaking and is infused with decades of Simms wader DNA...

"The Hangover," developed by swimbait specialist Ben Milliken, is the culmination of expert craftsmanship and advanced fishing technology. At 6.25 inches, this swimbait features a trio of internal...

The Glo-Shot® Jig’s luminescent Glo-Shot® Stick and fixed single-hook design make it ideal for deadsticking or fishing below a bobber with a lightly hooked live minnow. But its...

Description Loaded with features well beyond a standard bucktail jig, the SPRO Power Bucktail Custom Jigs feature a durable construction and unique, highly attractive styling that will appeal...

The iconic G3 Guide™ Wading Jacket is the perfect blend of mobility and fishing utility. Lightweight guaranteed dry 3-layer GORE-TEX® combined with the first-ever 3-layer GORE-TEX® Pro with...

SHAKESPEARE CRUSADER  Shakespeare® Crusader® combos have an exciting new look and feel! Featuring a new reel design and fun knight-oriented cosmetics, these combos are sure to get anglers excited...

BIG BITE BAITS FINESSE GRUB Grubs are often overlooked these days in favor of fancier lures, which is leaving fish off the table. Sometimes this time-tested lure is...

SHIMANO CORVALUS  It doesn't matter what you're doing-start with a solid base, and everything you build on it will be better. So Shimano started the Corvalus baitcaster line-up...

PC 11 Filtered power cable, 6 foot, waterproof. Compatible with: All HELIX, PiranhaMAX and earlier models including 300, 500, 600, 700, 800, 900, 1100 Series. PC 13 The...

LEWS WALLY MARSHALL SPEED SHOOTER  

X ZONES MINI SLAMMER The X Zone 3” Mini Slammer is the latest product in X Zone’s Slammer line-up. 100% hand poured using high-quality super soft but durable...

The sinker has a position and shape inherited from the normal model, and has a well-balanced swim posture and reduces stacking on weeds and obstacles. The hook uses the...

The key to powering through the obstacles of a river system is great footing. The rugged, responsive Guide BOA Boot stacks agility and stability in your favor with...

G-LOOMIS IMX PRO Proprietary IMX-PRO technology yields blanks up to 15% lighter with improved strength! IMX-PRO blanks are optimally designed to fish specific techniques thanks to proprietary multi-taper...

The Huk Waypoint Shirt is a must-have for your days on the water. Made from recycled plastic bottles, we have created our softest and lightest fabric yet, while...

The distinctive round profile of the Chrome Directional Diver enables precise multi-directional control unmatched by conventional divers and planers. By adjusting the base plate positioning left or right,...

The Deps Cover Scat 3.5" is engineered for precision cover fishing. This compact, high-density soft plastic features a 40% salt content and ultra-high specific gravity formula for controlled,...

Treble stingers by Rare Lures

The BKK Weedless Wacky Neko hook is engineered for precision finesse fishing in heavy cover. Its light-gauge Hyper Carbon Steel construction delivers superior strength without compromising sensitivity, while...

Great Lakes Spoons design and manufacture all of their fishing lures from the best materials available. Their lures are hand built to a higher standard creating an extremely durable and properly...