Best Sellers

YAMAMOTO SCOPE SHAD Although designed to be the perfect tool for forward facing sonar, the all-new Scope Shad is far from a one-trick pony. When tasked with catching...

NED SPECIAL The NED Rod is built to give you the angler every bit of advantage when utilizing this finesse technique. Crafted to a length of 7 foot...

Scotty's Power Grip Plus with Cannonball Snap and Heavy 18″ Monofilament Leader. Fishing line is gripped between the soft pads and variable release tension is attained by moving the...

CASTAIC JERKY J The Castaic Jerky J perfects lifelike swimming action with no added weights adds to the realism. A staple in fishing tackle boxes worldwide. A soft...

RAPALA DIVES-TO(16FT) CRANKBAITS The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on...

BOBBY GARLAND SLAB DOCKT'R Although bulked up and shaped especially for skipping under docks, this large profile bait with twin kicker tails brings a new level of performance...

BERKLEY GULP! JUMBO LEECH The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in...

Vinyl coated to prevent scratching the side of the boat. Features reflective prism tape on the fin for extra fish attraction. Prism tape attracts fish from a distance....

RAVEN HELIX CENTERPIN FLOAT REEL The HELIX™ centerpin reel is a value-driven design with a solid backplate, ergonomic spool, and stylish exterior, making it an ideal selection for...

Suitable for both vertical & cast fishing It keeps an ideal horizontal attitude when fishing vertically. When casting, it swims headed down posture which makes easier to keep...

GAMAKATSU DEEP THROAT WIDE GAP The deeper throat, extended piont and locking offset make this a great hook for soft plastic frog baits. Gamakatsu’s trademark sharpness results in...

These spoons are meticulously crafted to ensure maximum durability and an attractive, shiny finish that's irresistible to fish. Each spoon features a unique 'clacker' design, with a small,...

SHIMANO BRUTAS NEEDLE NOSE PLIERS Brutas Silver Nickel Tools are made from high-grade carbon steel and are coated twice in silver nickel for increased corrosion resistance. This family...

JACKALL KAERA FROG Designed to not only draw big strikes, but to capitalize on them as well, the Jackall Kaera Frog delivers the perfect blend of form and function. Built...

The TitanX Wacky/Neko Hook features a non-reflective, natural look that won't spook the fish in clear conditions, but provide 4 times better penetration as well. Made for multiple...

Designed in collaboration with Bassmaster Elite series angler, Cory Johnston, the Party Minnow brings innovation and realism to the 6th Sense soft plastic lineup. Cory, arguably one of the...

UV BRIGHT Finish Reflects More Light Energy, Strengthening the Lure’s Visibility. HOOK - Built-In Trailer Hook Loop Forged Premium Hi Carbon Steel Needle Point JIG - Precision Balanced...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

The BKK Heavy Cover is developed for flipping and punching techniques. This hook is equipped with a Super Slide (SS) finish and an extra-short needle point to ensure...

Epoxy Resin Sealed Eye Prevents Braided Line Slippage & Damage Enhanced Z-Bend For Quick Rigging, Longer Holding, & Less Bait Damage Cold Forged Shank For Durability & Strength...

This battle-tested BEAST was engineered to help you conquer the depths! It is constructed from our popular Recoil Plastics to add extreme durability and slow sinking action. This...

MUSKY INNOVATIONS REGULAR BULL DAWG PRO Weighing in at 5oz, the Regular Bull Dawg is one of the most versatile lures on the market today.  Straight cranks, jerked,...

RAPALA JOINTED DEEP HUSKY JERK The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're...

BERKLEY CHERRYWOOD The Berkley® Cherrywood® HD rod series is blasting out of the past. Featuring hybrid design construction and cork handles, these lightweight, sensitive rods get the job...

JOHNSON CRAPPIE BUSTER TUBES Crappie Buster Tubes resemble small minnows and are ideal soft plastics for all crappie fishing techniques; slow trolling (spider rigging), single pole jigging, and...

Lucky Strike's floating wire handle dip net.6.75″ 

Take one of the most popular multi-species spinnerbaits on the market, add a red hook and bleeding accent skirt and what do you have? One deadly little fish-catching...

The RAVEN® float system was specifically developed for river Steelhead and Salmon fishing. A number of RAVEN® Gold Standard floats are newly available. Sporting a high-visibility Fluorescent Red...

The  6.75" Mini X is a hand crafted cedar lure that can effectively be twitched, cranked, or trolled. it coms standard with a durable aluminum lip. The tight swimming action...

Featuring patent pending Honey Comb technology the PowerBait® Paddlin' PowerStinger showcases durability in a boot tail style swimbait without sacrificing action. Designed with both profile and action in...

AIRFLO SALMON/STEELHEAD POLYLEADER Available in 4 different densities, the Airflo Salmon Extra Strong Polyleaders are available in everything from intermediate to ex.super fast sinking tips.

RAPALA SHAD RAP The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective...

BOMBER LONG A The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The...

PFLUEGER MONARCH SPINNING COMBO Pfluegers Monarch spinning rod and reel combo is a product that will perform day in and day out at an affordable price. Pflueger spinning...

GAMAKATSU G-FINESSE TGW SHORT SHANK TREBLE Gamakatsu's G-Finesse Treble Hook takes the renowned O'Shaughnessy style to a new level, as crafted by professional angler, Aaron Martens. With a...

Fixed: For surface or track mounting, this sturdy fixed base comes in 4" and 6" heights. The top plate is pre-drilled and tapped to allow mounting of a Cannon...

STRIKE KING COFFEE TUBE Strike King® Coffee Tubes are scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish....

RIO STEELHEAD/SALMON TAPERED LEADER RIO'S Steelhead/Salmon Leaders are built to match the needs of the steelhead and salmon fly fisher. The leaders are made of a medium stiff...

OFF SHORE OR36 RESETTABLE WEIGHT You simply use this Tadpole weight to get your lure down deeper and it trips when a fish is on. This Tadpole is...

STRIKE KING CUT-R-WORM The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and...

RED OCTOBER TWISTED TUBE Providing the perfect combination of both subtle and erratic action, the 14" Twisted Tubes by Red October are able to entice even the most...

A unique blend of desiccant and floatant.  This product is designed for drying and treating waterlogged and slimed flies in one step.  Drop in fly, shake hard, blow...

St Clair Hound Bucktails Eighty Eight Designed and made for muskies, the Elite Series by St Clair Hound Bucktails are a staple when it comes to catching monster...

ST. CROIX AVID FRESHWATER BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALPREMIUM CORKSECONDARY MATERIALPREMIUM EVAACCENT MATERIALCORK...

5'  fits Assault Stick telescopic rods up to 9'6 6'  fits all 1 pc rods and telescopic rods over 9'6

Bondy Bait Sweet Pea Bondy Baits took their popular Bondy Bugs and added an 8 MM soft plastic bead to the tail! Bondy Bait's tough musky grade plastic makes...