Best Sellers

RAPALA BX JOINTED MINNOW The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the...

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most...

This mushroom shaped head allows angler’s to fish light line techniques like the Ned Rig. Small stick baits can be rigged for a very effective presentation.  The wire...

Born in the workshops of Canadian anglers the Marabou Jig has been a long-kept secret by tournament anglers. The secret's out, but getting your hands on one of...

BERKLEY SPIN BOMB Create a top water commotion they can’t resist with the Berkley® Spin Bomb. Not only does the Spin Bomb’s shape make it ideal when there...

Entice big bites with the Berkley Riveter; so deafening, fish can’t help but notice. Berkley Labs has created the ultimate sound profile using a custom rivet and anodized...

9″ Original Weighted Suick Thriller that began the legacy. One of the most productive lure ever designed. The classic dive and rise darting action is something Muskies can’t resist....

  Extra Tube Rigs can be purchased separately on the Hardware page. 2 per pack Casting Rigs The 7″ and 9″ Gator Tubes  rigged with a casting rig...

SHIMANO TEKOTA  Tekota's legacy of durability and performance continues with the fully redesigned Tekota A lineup of reels. Shimano engineers overhauled the legendary Tekota to enhance the overall...

Scented split tail Minnows by NXS Fishing.

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the...

BERKLEY POWERBAIT ATOMIC TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor -...

X ZONE PRO SERIES SLAMMER X Zone Lures has its roots in the northern lakes helping anglers crush big smallmouth bass with some of the best drop shot...

RAPALA SHADOW RAP The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action...

Adjustable spinner arm for maximum rotation and optimal blade position Self Centering Spring Securely Holds Bait in Place Fixed Weight Hi Carbon Steel Needle Point

STREAMSIDE STEELHEADER CUSTOM CENTERPIN FLOAT ROD High quality graphite drift rod, the Streamside Steelheader Custom centerpin float rods are made using the highest quality materials to provide the...

SPRO LITTLE JOHN 50 The Little John 50 was designed by B.A.S.S Elite Series Angler John Crews. The Little John 50 has a computer chip bill that is...

The Hag's Prickly Pear—the floating, tentacled nightmare that bass cannot resist. Built from TPE floating plastic, this thing stands up, fights back, and keeps working long after every...

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can...

Walking, popping, and spitting its way to a permanent spot in your frog arsenal, the Jackall Gavacho Frog offers performance inspired design that is right at home in the thickest...

The highest-performing spinning combo you won’t overpay for. That’s the winning blueprint behind the newly redesigned Quantum® Strategy™. Features a highly intricate, super-responsive spinning reel that brings the silky-smooth...

Each Kamakazi Hook Must pass rigid mechanical, physical and chemical inspections from raw material to final production to ensure only the highest quality hooks are produced. They have...

ESP X-LONG BAIT STICK NEEDLE The 12cm long, flat forged needle is exceptionally rigid and the gate latch head clasps and closes round loops allowing you to pull...

The BKK Beak Baitholder-R is an all-purpose bait fishing hooks that features two barbs on the shank to firmly hold all sorts of baits and a straight eye...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

GARY YAMAMOTO DOUBLE TAIL HULA GRUB Gary Yamamoto is considered one of the best soft bait manufacturers in fishing and they have developed one of the best soft...

RAPALA X-RAP DEEP The X-Rap® Deep rockets towards the bottom with all positive characteristics that has made the X-Rap® legendary; prominent scales and lateral line on the fuselage...

DANIELSON OCTOPUS HOOK Octopus hooks made by Danielson

RAPALA SHADOW RAP SHAD DEEP The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then...

Perfect for pounding bottom or fishing for suspended fish during winter and open water conditions. The Jigging Minnow mimics an active minnow in a feeding position. Features: Vertical...

Streamside Predator Downrigger rods are made with fiberglass blanks, ALOX guides with SiC insert ring and an EVA Handle with stainless steel hoods.

PFLUEGER PRESIDENT 2023 The Pflueger® President® Spinning Reel is a superior choice for both performance and value. Renowned among walleye and bass fisherman, this reel is constructed with...

Ugly won’t quit. Introducing the Ugly Stik Carbon series featuring 100% graphite for a lightweight rod, crisp actions, and increased sensitivity while maintaining the legendary toughness you’ve come...

Designed and endorsed by FLW Tour Pro Shinichi Fukae When conditions require finesse, the pros use new G Finesse Worm Light hooks. The light wire allows for threading...

RED OCTOBER HYBRID MUSKY TUBE JIG HEAD Designed for shallow / deep fishing and ease of use, the Shallow Musky Tube Jig Head by Red October is a...

Man Bear Pig is a modern creature bait with subtleties that make it get bites. The side appendages detach from the body producings a very subtle but, enticing...

This new VMC® Rocker Spoon has an exceptional slow horizontal rocking action on the fall for attracting strikes! Black Nickel dropper chain, glow resin Octopus hook and 3D...

RAID JAPAN MAXX BLADE TYPE-POWER The development concept of MAXXBLADE Type-POWER is "a type that can appeal firmly with strong waves and slow motion", which can be said...

DANIELSON EGG SINKER the Danielson Egg Sinkers allow your line to slip freely through the center hole, providing maximum sensitivity and feel at the hook point.  A great choice for...

BONDY BUGS Bondy Bait's newest product, a panfish version of their Bondy Baitfish. Try them drop shotting them for perch and crappie!!! Tons of colors!

CABLZ ZIPZ MONOZ ADJUSTABLE Cāblz®Zipz are designed to be worn extended at regular length or adjusted for a closer fit to the back of the head. Adjustable, Monofilament-Like...

Created to match mature bait fish while adding finesse opportunities to tournament angler who prefer casting gear.  That’s correct the Spinbait 90 is yet another finesse lure created...

An embodiment of next-gen Japanese finesse, the KARASHI rolls four irresistible techniques into one bite-sized offering: i-motion ultra finesse, sub-surface twitching, surface dog-walking, and bait-busting panic action. With...

The X Zone Whiplash Shad, the best soft jerkbait on the market, now available in a 3.5" length!  The NEW X Zone 3.5" Whiplash Shad was designed with many key features...

STRIKE KING BUZZ KING The Strike King® Buzz King®, the best little buzzbait around, features a Diamond Dust head and a Diamond Dust Skirt the boys can't help...

FROG HAIR FC FLUOROCARBON TIPPET The added suppleness compliments the refractive qualities of fluorocarbon to deliver the most stealthy, drag-free presentation possible increasing your catch rate. Ultra high...