Best Sellers

RIO FLUOROFLEX FRESHWATER TIPPET Fluoroflex Freshwater Tippet is a medium stiff, 100% fluorocarbon tippet material and is ideal for Steelhead, Salmon, Trout and Bass, and for casting larger...

ATLAS MIKE'S SPAWN NET ROLL Atlas Mike’s Super-soft nylon netting, Atlas Mike’s Spawn Net is great for making sacs of all types of bait; single eggs, clusters, liver...

FREEDOM ULTRA DIVER MINNOW The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the...

DAIWA TATULA CT The TATULA CT was specifically designed and manufactured to bring anglers an entirely new standard of performance and aesthetics. Perfect for everything from plastics to...

HOOK SIZE 3/0 JIG WEIGHT 3/8 oz. COLOR Chartreuse/Orange WATER TYPE Freshwater & Saltwater   HOOK SIZE 1 JIG WEIGHT 1/8 oz. COLOR Chartreuse/Orange WATER TYPE Freshwater &...

The SV-3 distills thirty-three years of spinnerbait design to end the debate once and for all. Crafted for victory in the toughest fields, the SV-3 draws inspiration from...

RAPALA DOWN DEEP HUSKY JERK Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up...

BERKLEY POWERBAIT GLITTER TROUT BAIT Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor...

The Keitech Swing Impact is a proven Tournament winner. Keitech's original two-tone color injection process uses different types of salted plastics to achieve better balance and action. The...

JACKALL FIRECRACKER  The Jackall Firecracker, is a buzz bait that makes big cracking sounds on top of the water. The two props are designed to hit each other,...

This soft plastic lure mimics natural baitfish with precision, featuring a distinctive tapered tail design that produces subtle vibrations and lifelike movement in the water. The balanced profile...

 Torpedo snap rolling swivels are designed with a rounded business end to maximize lure action. The clevis is designed to slide up a diagonal  and release. This design...

The Arbogast Jitterbug is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at...

RAPALA SCATTER RAP MINNOW Though evasive in action, this classic Rapala minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished aggressively....

DAIWA ACCUDEPTH TROLLING ROD Specialized trolling actions for Salmon, Steelhead and Walleye. Accudepth rods match perfectly with Accudepth line counter reels.  

Rapala 8" jaw spreader safely removes hooks, artificial lures, and delicate flies with its powerful, spring-operated, non-slip jaws. Right-angle design also gives you a clear view for removing...

GAMAKATSU G FINESSE SWIVEL SHOT OCTOPUS Drop-shot fishing for bass is nothing new but Gamakatsu’s approach to it is. Our Swivel Shot eliminates line twist that’s commonly associated...

Experience 360º of rotation at the push of a button with this 10" holder. Features six up and down locking positions, a pistol grip release for quick, one-handed...

Shimano Mastiff FC   Produced in Japan with strict quality control, Shimano Mastiff FC is 100% fluorocarbon line offering anglers consistency and reliability with strength, durability, and smoothness...

GARY YAMAMOTO KUT TAIL WORM The Kut Tail Worm is a great plastic to rig if you want to simplify finesse fishing. Its unique tail provides a subtle...

The Torpedo Diver is a trollers tool providing a simple method of lowering fishing line to precision depths while maintaining contact with the lure. The shape of the...

FREEDOM TACKLE TUBE JIG HEADS The Freedom Tackle Tube Jig Head is a revolutionary design that we nicknamed “The Whale” because of its unique body shape. “The Whale”...

BIG BITE BAITS TOUR TOAD BUZZ Big Bite Baits soft plastic Tour Toad combined with our famous buzzbait frame puts out some serious buzzing action. Featuring a double wire...

     When it comes to fishing around rocks, docks, and wood the Tour Level Pitchin' Jig will get you in and bring the fish out! This traditional...

VMC took the best feautures from their treble hooks and combined them in this amazing Hybrid Treble Short 1X Strong. Wide Gap. Short Shank. Inline Eye. Forged. Hi...

BERKLEY FUSION 19 SWIMBAIT JIG Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with...

BAM KRAKEN TUBE Introducing the 5” Kraken soft plastic tube lure – the perfect addition to any angler’s tackle box! Made from high-quality, durable materials, this lure is...

- Hand Crafted - Honduran Mahogany - True Wire Construction - Lexan Lip-Glued and Screwed - Mustad Hooks - 45 Step Build Process - Highly Tunable (straight or...

Johnny Darter is designed to trigger reaction strikes from top predators. Built with an internal rattle, plastic fin, and proper weighting, the Johnny Darter will dart erratically with...

MUSKY INNOVATIONS REGULAR BULL DAWG PRO Weighing in at 5oz, the Regular Bull Dawg is one of the most versatile lures on the market today.  Straight cranks, jerked,...

The Yamamoto Fuzzy Nut is a 1.5" soft plastic bait engineered for serious anglers targeting smallmouth and spotted bass. Its distinctive threaded skirt delivers subtle, natural secondary action...

NISHINE LURE WORKS DS HOOK Designed for Dropshot rig Hook always positions perfect straight by snell knot Perfect match with Dropshot Minnow 3.4" 100% made in Japan by...

The X Zone Lures Stealth Finesse Series Stealth Creature is 2.75” and is everything an angler could ask for in a finesse creature bait. It is made with X Zone’s...

The DYNA RESPONSE is a new concept metal vibe developed with Shinji Sato. The super-thin 0.6mm stainless plate cuts through water and features a carefully sculpted weight shape...

The Wyandotte Motor City Minnow is the ultimate fishing lure for any avid angler. With its realistic design and lifelike swimming action, it's sure to attract even the...

X ZONE TUNGSTEN FLIPPING WEIGHT Made from 97%, Eco Friendly, Pure Tungsten, X Zone Tungsten Flipping Weights are available in two colors: Chip Proof Matte Black and Green...

RAPALA JIGGING RAP SERIES Jigging Rap® Magnum® falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body makes it a great choice...

SIMMS TRIBUTARY WADING BOOTS A classic, great-fitting wading boot with all the rugged features and the trusted support and traction you need while in and out of the...

The new Z-Man GOAT series softbaits features twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT’s segmented, slightly flattened torso...

SPRO BRONZEYE FROG Jr The Bronzeye Frog 60 was designed by MLF Angler Dean Rojas. The Bronzeye Frog 60 has a real attitude and is a leaner meaner version of...

KING FLIES PRO TROLLING FLIES This 4 inch trolling fly offers two Eyes, as well as an Addya Premium size 1 treble hook and size 4/0 single hook....

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species in an 8 oz bottle.

baitholder hooks

Developed in collaboration with Elite Series Pro and smallmouth expert Cory Johnston, the Party Prop is designed to be the ultimate clear-water finesse hardbait. Its sleek, minnow-shaped profile...

Created to reflect a vibrant forward-facing sonar (FFS) signal, the Z-Man® 3.8-inch Graph ShadZ™ features radical realism and a profile that appeals to the most challenging bass. The...

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch. Extra Salt Content Provides Excellent “Shimmy” Action on...