The small details are what separate a good day from a great one on the water. With Berkley hardbaits, it’s not just about having tools, it’s about having the right ones, ready when it matters. Our team relies on these essentials everyday to efficiently catch fish in any condition.
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Vendor:BerkleyBerkley Flicker Shad 9
Regular price $11.99 CADRegular priceSale price $11.99 CADBERKLEY FLICKER SHAD The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped... -
Vendor:BerkleyBerkley Flicker Shad 6
Regular price $11.99 CADRegular priceSale price $11.99 CADBERKLEY FLICKER SHAD The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped... -
Vendor:BerkleyBerkley Ripfish
Regular price $15.99 CADRegular priceSale price $15.99 CADThe Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into... -
Vendor:BerkleyBerkley Flicker Shad 5
Regular price $9.99 CADRegular priceSale price $9.99 CADThe Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat... -
Vendor:BerkleyBerkley Flicker Shad Shallow
Regular price $9.99 CADRegular priceSale price $9.99 CADProven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from... -
Vendor:BerkleyDredger 10.5 Crankbait
Regular price $14.99 CADRegular priceSale price $14.99 CADBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard... -
Vendor:BerkleyBerkley Dredger 14.5 Crankbait
Regular price $14.99 CADRegular priceSale price $14.99 CADBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard... -
Vendor:BerkleyBerkley Dredger 25.5 Crankbait
Regular price $14.99 CADRegular priceSale price $14.99 CADBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard... -
Vendor:BerkleyBerkley Krej 100 FFS Jerkbait
Regular price $21.99 CADRegular priceSale price $21.99 CADBERKLEY KREJ Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water... -
Vendor:BerkleyBerkley Flicker Shad 7 - Jointed
Regular price $12.99 CADRegular priceSale price $12.99 CADBERKLEY FLICKER SHAD JOINTED Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag –... -
Vendor:BerkleyBerkley Flicker Minnow 11
Regular price $11.99 CADRegular priceSale price $11.99 CADBERKLEY FLICKER MINNOW Designed by professionals and tournament proven, the Berkley Flicker Minnows are designed and built from the same development standards from the very popular Berkley Flicker... -
Vendor:BerkleyBerkley Flicker Minnow 9
Regular price $11.99 CADRegular priceSale price $11.99 CADBERKLEY FLICKER MINNOW Designed by professionals and tournament proven, the Berkley Flicker Minnows are designed and built from the same development standards from the very popular Berkley Flicker... -
Vendor:BerkleyBerkley Flicker Minnow 7
Regular price $11.99 CADRegular priceSale price $11.99 CADBERKLEY FLICKER MINNOW Designed by professionals and tournament proven, the Berkley Flicker Minnows are designed and built from the same development standards from the very popular Berkley Flicker... -
Vendor:BerkleyBerkley Deep Hit Stick
Regular price $14.99 CADRegular priceSale price $14.99 CADBERKLEY DEEP HIT STICK True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressive, wider tail... -
Vendor:BerkleyFlicker Minnow - Custom Colors
Regular price $11.99 CADRegular priceSale price $11.99 CADBERKLEY FLICKER MINNOW Designed by professionals and tournament proven, the Berkley Flicker Minnows are designed and built from the same development standards from the very popular Berkley Flicker... -
Vendor:BerkleyBerkley Stunna 112+1
Regular price $21.99 CADRegular priceSale price $21.99 CADBERKLEY STUNNA 112+1 Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise,... -
Vendor:BerkleyBerkley Stunna 112
Regular price $21.99 CADRegular priceSale price $21.99 CADBERKLEY STUNNA 112 Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise,... -
Vendor:BerkleyBerkley Spin Bomb 60mm
Regular price $14.99 CADRegular priceSale price $14.99 CADBERKLEY SPIN BOMB Create a top water commotion they can’t resist with the Berkley® Spin Bomb. Not only does the Spin Bomb’s shape make it ideal when there... -
Vendor:BerkleyBerkley Flicker Shad 7
Regular price $11.99 CADRegular priceSale price $11.99 CADBERKLEY FLICKER SHAD The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped... -
Vendor:BerkleyBerkley Clickin' Frittside Crankbait
Regular price $13.99 CADRegular priceSale price $13.99 CADBERKLEY CLICKIN' FRITTSIDE Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water... -
Vendor:BerkleyBerkley Warpig Junior - 1/4oz
Regular price $12.99 CADRegular priceSale price $12.99 CADBerkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits... -
Vendor:BerkleyBerkley Warpig
Regular price $12.99 CADRegular priceSale price $12.99 CADBERKLEY WARPIG Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These... -
Vendor:BerkleyBerkley Choppo
Regular price $17.99 CADRegular priceSale price $17.99 CADBERKLEY CHOPPO Delivering explosive topwater action, the Berkley Choppo is one of the best chuck and wind baits that any angler whether you're a seasoned veteran or a... -
Vendor:BerkleyBerkley Spy 70
Regular price $17.99 CADRegular priceSale price $17.99 CADBERKLEY SPY 70 Designed by Professional Bass Pro Tour Angler, Josh Bertrand, the Berkley finesse Spy Spinbait is made to take on the toughest of clearwater conditions. The... -
Vendor:BerkleyBerkley Spin Rocket 110
Regular price $15.99 CADRegular priceSale price $15.99 CADSWIMMING DEPTH: TOPWATER BAIT SIZE: 110 (1/2 OZ) BAIT LENGTH: 110MM Create a top water commotion they can’t resist with the Berkley® Spin Rocket. The Spin Rocket’s slender hydrodynamic profile is... -
Vendor:BerkleyBerkley Sebile Magic Swimmer 228 Slow Sinking
Regular price $34.99 CADRegular priceSale price $34.99 CADBERKLEY SEBILE MAGIC SWIMMER 228 Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming action even during steady... -
Vendor:BerkleyBerkley Frittside 5 Crankbait
Regular price $16.99 CADRegular priceSale price $16.99 CADAnother take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts...
Pro Guide to Berkley Hardbaits
When it comes to Berkley hardbaits, it’s all about action, depth control, and triggering reaction strikes. Our team leans on these baits when fish won’t commit to soft plastics or live bait.
Here’s how to choose the right bait for your setup:
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Crankbaits vs Jerkbaits
- Crankbaits (Dredger): Ideal for covering water and targeting specific depths. Perfect for walleye and bass.
- Jerkbaits (Flicker Ripfish): Best for suspending fish and colder water conditions. Great for triggering reaction bites.
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Lipless vs Diving Crankbaits
- Lipless crankbaits: Versatile and great for ripping through weeds or covering flats.
- Diving crankbaits: Dial in exact depths that are key for structure fishing.
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Topwater vs Subsurface
- Topwater: High-impact strikes in warm water and low light.
- Subsurface (spy bait, body baits): More subtle approach for pressured fish.
We recommend matching your lure depth and action to where fish are holding and this is what separates average days from great ones. When fish are scattered, start with a Berkley Dredger crankbait to cover water and locate active fish. Once you get a follow or strike, switch to a Flicker Ripfish and slow it down, those pause-triggered bites are often what seal the deal.











































































