Berkley Fishing Baits & Lures

PowerBait is engineered to replicate the scent and taste of real forage, but what sets it apart is how long fish hold onto it, up to 18x longer than traditional soft plastics. This gives anglers more time to detect subtle bites and set the hook properly. It’s especially effective for finesse techniques, beginners, and pressured fish, where extra time can make all the difference.

Use Gulp when you need to actively attract fish rather than just trigger a bite. Unlike PowerBait, Gulp disperses scent into the water, creating a scent trail that draws fish in from a distance. It’s ideal for walleye fishing in current, deeper water, or low-visibility conditions, and is a top choice for both open water and ice fishing when fish are spread out.

Absolutely. The Flicker Shad is one of the most trusted trolling baits for walleye because of its tight wobble, consistent tracking, and precise dive depth. It allows you to dial in exact zones where fish are holding, whether you’re trolling over flats or along breaklines. It also performs well at a range of speeds, making it a reliable option for covering water and locating active fish

Yes, Berkley Gulp and PowerBait are excellent in cold water conditions. Their scent formulas continue to release even in low temperatures, which is critical when fish are less active. Ice anglers commonly use them for perch, crappie, and walleye, often tipping jigs to add scent and increase bite conversion rates.