Baits

BERKLEY FLICKER MINNOW Designed by professionals and tournament proven, the Berkley Flicker Minnows are designed and built from the same development standards from the very popular Berkley Flicker...

Introducing Meegs Fins, the perfect complement to your Meegs Jigs! Available in two sizes and a palette of ten exciting colors, these fins redefine the fishing experience. Crafted...

BERKLEY FLICKER MINNOW Designed by professionals and tournament proven, the Berkley Flicker Minnows are designed and built from the same development standards from the very popular Berkley Flicker...

BERKLEY FLICKER MINNOW Designed by professionals and tournament proven, the Berkley Flicker Minnows are designed and built from the same development standards from the very popular Berkley Flicker...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. Its large...

MottledBeads were created to mimic the different colors of fertilized eggs from fresh to washed out. Size - 12mm  Qty - 10

These Troutbeads were created to mimic the different stages and colors of a fish egg from freshly laid to completely spawned or washed out. Size - 12mm  Qty - 20

JOHNSON SHUTTER SPOON The Johnson Shutter Spoon is a popular shape anglers recognize, and they understand how to fish this erratic spoon. The Shutter Spoon comes with a...

BERKLEY POWERBAIT ATOMIC TUBE Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor -...

ZOOM MAGNUM SWAMP CRAWLER The Magnum Swamp Crawler is a full inch longer than the original but offers the same tantalizing action. Capable of being fished with a multitude...

ZOOM ULTRA VIBE CHUNK The addition of Zoom’s patented Ultra Vibe tails to the back of a traditional chunk-style trailer makes the perfect addition to any flipping jig,...

ZOOM Z-HOG JR The Z-Hog’s little brother may look small, but it’s deadly when big bass in heavy cover are in a funk. Whether the cause is excessive...

ZOOM BRUSH HOG The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to...

ZOOM BABY BRUSH HOG The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the slightest...

ZOOM MAGNUM LIZARD In Texas and Mexico, the eight-inch lizard is a can’t miss option for the bass of a lifetime, but that doesn’t mean you should sleep...

Z-MAN DIEZEL MINNOWZ Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and saltwater...

The Ahi Assault Diamond Jigs w/ Assist Hook are designed with state of the art 3-D holographic reflective finishes. The reflective pattern emulates fish scales, giving these jigs a...

BERKLEY DEEP HIT STICK True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressive, wider tail...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE - Durable, Floating Plastic Perfect for Finesse Situations Maximized Buoyancy Stand...

THE JERK™ (CRUSHCITY™) Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. TPE - Durable, Floating...

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Enticing Tail-Kicking Trailer Action Nose Hook, Weightless Texas Rig,...

RAPALA RIPSTOP DEEP The RipStop® Deep has the same action as the original RipStop®, it just dives deeper. The RipStop® tail design creates a fast-ripping, flashing swimbait action....

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. TPE - Durable, Floating Plastic Perfect for Finesse Situations...

THE SUSPECT™ (CRUSHCITY™) Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake. BODY LENGTH: 2.75" TPE...

NXS DEATH SHAD

NSX PETIT CHUBBY  

PRODUCT DETAILS The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap®. The Elite structure consists of premium balsa wood, a...

NXS MEGA GRUB

NXS PETITE CHUBBY 2.0  

NXS MEGA GRUB 2.0 The Mega grub by NXS Softbaits moves naturally to attract fishes efficiently and make fishing easier than ever.

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features, starting with a Long-Cast System which provides accurate,...

PRODUCT DETAILS Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and...

PRODUCT DETAILS The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Dolphin-Like Swimming Action “Bronco...

PRODUCT DETAILS The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; yet when pressure is relaxed, the Jet Diver will float off of...

SHIMANO ARMAJOINT 190SS FB Shimano designed the ARMAJOINT 190SS FB to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™...

LUHR JENSEN JET DIVER The Luhr Jensen Jet Diver is one of the most popular trolling systems on the market, thanks to it's buoyant design which allows the...

NORTHLAND MACHO MINNOW Vibrant custom paint themes, Glo, UV and Metallic Patterns and highly reflective “Holographic” Baitfish-Image® designs. Proven deadly for perch, crappies, walleyes, pike, bass and trout....

ACME LITTLE CLEO KIT Time tested favorites for Jumbo Trout, Steelhead & Salmon. Little Cleo 3/4 oz. Nickel / Neon Blue Nickel / Fire Stripe Gold / Neon...

These spoons are meticulously crafted to ensure maximum durability and an attractive, shiny finish that's irresistible to fish. Each spoon features a unique 'clacker' design, with a small,...

The RTM Tackle 4" Ringworm is a staple amongst walleye anglers. Featuring a slender profile with a small curl tail, makes this bait the perfect profile for vertical...

CLEARDRIFT GLOW TROUT WORMS Cleardrift’s Gow Trout Worms are popular among anglers who fish for trout and steelhead in rivers and streams. They are powered with a long-lasting...

HOG FARMER SPUNK SHAD Spunk Shad Swimbait from Hog Farmer Bait Company shimmies and shakes with a signature spunky action. Soft anise infused plastic pleases the palate of...

BAM BAITS NED RIG The 2.75” Ned Rig | Brigadier is the perfect finesse presentation for those times you need to make it count. These sticks are heavily...

BAM BAITS FORK TAIL Bam Baits 4” Fork Tail lure was created with bass and walleye in mind. Whether you’re fishing in shallow or deep waters, this lure...