Baits

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard...

The Wyandotte Motor City Minnow is the ultimate fishing lure for any avid angler. With its realistic design and lifelike swimming action, it's sure to attract even the...

Wyandotte  Experience the ultimate fishing success with the Wyandotte Worm Firetail. Made with high-quality plastics, this bait is scientifically proven to attract more fish. Boost your catch percentage...

BERKLEY FLICKER SHAD TROLLING KIT The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. Our hand selected Trolling Pack features the best-of-the-best when...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard...

YAMAMOTO SCOPE SHAD Although designed to be the perfect tool for forward facing sonar, the all-new Scope Shad is far from a one-trick pony. When tasked with catching...

The Shad Shape Worm is everything a dropshot worm should be. Serving up an incredible baitfish presentation, this 3.75” worm is the ultimate baitfish replicant when applied on...

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the...

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the...

There is no denying that the original 5” Senko is often imitated, but never duplicated. No other stickbait can match the quality, action, and success of the original...

The Slim Minnow catches any species of fish. The slim body design with flat sides give it a fast darting action when combined with the flat forked tail. Made...

Whether you like fishing for walleye, bass, or basically any other game fish, the Slim Minnow will catch em! The slim body design with flat sides give it...

The D-Shad is a new twist on an old classic. Heavier than a traditional soft-body jerk bait, the D-Shad allows for aggressive action, while allowing you to fish...

The RTM Tackle Bass Swimbaits are the perfect cross between soft supple plastic and slightly tougher plastic. Which makes them more durable than other major brands, but still...

The RTM Tackle Bass Swimbaits are the perfect cross between soft supple plastic and slightly tougher plastic. Which makes them more durable than other major brands, but still...

YAMAMOTO YAMA CRAW  Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an...

The most impactful attribute of the all-new Yama Craw™ is that it’s constructed from our new “Mega Floater Formula”. This formula allows for a soft feel, a bait...

DEATH ROE SOFT BEADS The highly sought-after Death Roe Soft Beads, their dedicated team produces only the best soft, scented, and deadly trout beads for salmon and trout fishing. Death...

BERKLEY KREJ Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water...

SALMO FREEDIVER The Salmo Freediver is a groundbreaking super deep diving crankbait that is capable of reaching depths of over 40 feet while trolling. It is the deepest...

BERKLEY FLICKER MINNOW Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive...

ZOOM TINY FLUKE When big bass are crunching tiny shad, the Tiny Fluke should be your go-to imitator for matching the hatch. It’s one of our pros’ favorite...

ZOOM SALTY PRO CHUNK The Salty Pro Chunk is a slimmed-down version of Zoom’s original Salty Chunk, a streamlined profile that will work its way down into the...

ZOOM Z HOG Paired with a heavy weight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With...

ZOOM BIG DEAD RINGER The eight-inch Dead Ringer is a masterful take on the original ring worm, in a package that’ll tempt the biggest bass in the lake....

ZOOM MAGNUM FINESSE WORM The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s...

ZOOM SMALL SALTY CHUNK The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s...

ZOOM BIG CRITTER CRAW The Big Critter Craw is five inches of ultra realistic crawfish imitation with options only limited by your imagination. Fish in on the end...

ZOOM TINY SALTY CHUNK The Tiny Salty Chunk fits just about all of your finesse jig trailer needs, whether that means doodling a casting jig for suspended spots,...

ZOOM SUPER HOG The Super Hog takes all of the best characteristics of the incredible Brush Hog and swaps out the long tails for a flat, thin, splittable...

ZOOM Z CRAW The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a...

ZOOM SKINNY CHUNK  

ZOOM LIL CRITTER CRAW The Lil Critter Craw is one of our pros’ best kept secrets, an ultra-realistic crawfish imitator that can be fished Texas rigged, on the...

ZOOM BIG SALTY CHUNK When the bass demand a slightly bigger meal, or you need to slow down your rate of fall, thread a Big Salty Chunk on...

The Berkley® Flicker Minnow® has proven itself to be a prolific fish catcher in a wide range of situations. Our hand selected Trolling Pack features the best-of-the-best when...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp Pinched Crawler truly is the next generation in soft bait!...

BERKLEY POWERBAIT POWER WIGGLERS Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor -...

BERKLEY POWERBAIT HOLLOW BELLY Bekley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor -...

BERKLEY GULP! FLOATING TROUT WORM The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...

BERKLEY FLICKER SHAD JOINTED Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag –...

BERKLEY POWERBAIT CRAPPIE NIBBLES Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor -...

SAVAGE GEAR 3D RAD RAT Rats are a favorite of predator fish but at the same time is rare to come by. Savage Gear has capitalized on this...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

BERKLEY POWERBAIT POWER SWITCH Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for...