All Fishing Gear

Specifically designed for finesse applications, revolve™ is the pinnacle of innovation, combining traditional Japanese craftsmanship with cutting-edge technology.   Pitch reduction achieves an ULTRA-FINE diameter while optimizing tensile...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

The Berkley® horizontal rod rack saves space while neatly and securely storing up to 4 or 6 complete rod and reel combos.Use enclosed screws to attach to wood,...

The SteelShad® Heavy Series 1/2 oz. blade bait is 2 1/4 inches long, made from durable stainless steel with a molded lead weight, and features two #8 VMC...

Bell shaped with a brass swivel for optimal performance Lead substitute is made of environmentally safe alloys Ideal for all applications Material Metal

If you like walleye jigging, drop shotting for smallmouth or flipping for largemouth, the new Bondy ‘D’-Tail worm covers all the bases. It could be the biggest fire...

6" Length45lb Nylon coated stainless steel wire

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Each bait...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

A drop-shotter’s dream, these 2.75” and 3.5” ribbed, wedge-shaped tail minnows are built with salt-impregnated 10X Tough ElaZtech® superplastic to ensure that they sit with a horizontal posture...

The ChatterShad is a dynamic ChatterBait trailer with a slim baitfish profile and a thin fan tail for lifelike action. Made in the USA from soft ElaZtech, it...

Finally – a durable yet portable cooler designed specifically for live bait. With a side-mounted aerator and insulated construction, the Universal Bait Station is a re-invented solution to...

Keeping bait alive and accessible is mission critical. Frabill is the leader in bait management systems and offers an expanded line of live bait containers, aerators, traps, tools,...

The Better Bites Tackle Walleye Jig is available in the following sizes: 1oz, 3/4oz. 5/8oz, 1/2oz, and 3/8oz.   They feature a sticky sharp sickle  hook.  It's streamlined contours...

The Suzy Sucker was the lure that put Shack Attack Lures on the map. What makes the Suzy Sucker better than the competion? This was the first musky lure...

Steelhead floats by Blackbird Includes Bobber Stoppers

The Suzy Sucker was the lure that put Shack Attack Lures on the map. What makes the Suzy Sucker better than the competion? This was the first musky lure...

Starting with a long curly tail that gives off HUGE amounts of vibration, this lure will catch the attention of even the finickiest of fish. Our own custom...

The 1800 Series Husky Cisco Kid is a large crankbait lure 9 1/2″ designed for “Big” fish. The stainless steel lip are adjustable to fine tune your fishing...

Suick Nitewalker. This revolutionary topwater bait was designed by Northwoods fishing guide, Paul Hansen. The compact body design and rotating tail section creates a loud water churing action...

Muskie Mojo Wild Action Wabull by Suick prides itself on offering handcrafted, American made muskie baits and accessories manufactured to the highest standards. Each and every bait offered...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! No two...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back...

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering...

Developed and successfully utilized in Japan for the popular mid strolling technique with forward facing sonar, the Horizon Head Jig is designed to maintain a horizontal posture while...

Designed by Japanese angler Mr. Takeru Tomimoto for use on Lake Biwa in Japan, the Worm 34R Hydroll is now available for the North American market. This compact,...

Super-soft nylon netting, Atlas Mike’s Spawn Net is great for making sacs of all types of bait; single eggs, clusters, liver or any forms of soft or cut...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Rig as...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Looks, feels,...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Lifelike detail...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! High action...

Pre-rigged and ready to fish within seconds of opening the pack, the Berkley PowerBait® Clatter Craw places the right profile, sound, action, and taste at the end of...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach...

Perfectly paired to deliver exactly what anglers need in a bladed jig presentation, the Slobberknocker + PowerBait® PowerStinger bladed jig kit combines award winning innovative design and proven...

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip...

For use with all types of slip floats, beads and sinker stops. High quality latex rubber for maximum grip 15 Stops per Ring

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Hollow core...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does...

The Berkley® Twist Lock Utility 4-rod rack saves space while neatly and securely storing up to 4 complete rod and reel combos. Ideal for mounting in boats and...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

The brand new Strike King Mr. Crappie Jig Head is a game changer. Drop it right on their heads and watch how many more fish you pull out...