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The Strike King Shim-E Minnow 5" combines refined design with proven performance in a versatile soft plastic offering. Its streamlined minnow profile and ribbed belly design produce a...

The Strike King Spotlight Split Minnow delivers a realistic minnow profile engineered for superior performance with forward-facing sonar systems. Its innovative split tail design produces distinctive action that...

Nishine Lure Works is pleased to introduce the BQ Frog, the latest addition to our North American product lineup. Following the successful launch of the BQ Otama tadpole-style...

Engineered for warm-weather performance, the UPF 30+ Simms Challenger Solar Hoody delivers reliable sun protection with a lightweight construction and relaxed silhouette designed for extended wear in aquatic...

Keep sunbeams away with the lightweight, breathable, UPF 50+ SunGlove that maintains ultimate dexterity using an open-palm construction. Solarflex UPF 50+ ultra-lightweight, breathable textile Open palm construction providing...

When the flats are calling, reach for the SunGaiter™ and stay protected with cool, easy-breathing comfort. Updated for 2026 with mapped cooling technology and enhanced ventilation for all-day...

Built for anglers who refuse to compromise, the Tactical Premium Elite Series is engineered for those who demand the absolute best in performance, sensitivity, and control. These rods...

• 160gsm 92% polyester/8% spandex mesh• Engineered shaping around face and neckline for premium fit• Anti-microbial & DWR finishes• Sunshield™ UPF - UVA & UVB protection

• 160gsm 92% Polyester/8% spandex mesh• Lightweight venting mesh at side and sleeve inserts• Anti-microbial finish• Sunshield™ UPF - UVA & UVB protection

• Lightweight, quick-dry, breathable stretch fabric• Sunshield™ UPF - UVA & UVB protection• Half finger glove

The Strike King Clickin' Chickin is a premium plopper lure engineered to trigger aggressive strikes. Its innovative MagTap™ rattle chamber produces distinctive clicking and knocking sounds that cut...

Lightweight and durable Side adjusters for better fit Double stitched and taped seams Rugged nylon PVC upper PVC injection molded lug sole boot

The PENN® Warfare II Level Wind Reel is built for durability and performance, featuring a lightweight yet strong graphite frame and sideplates that provide excellent corrosion resistance. The...

Day in and day out, the Guide Shirt gets it done with secure zippered pockets, easy roll-up sleeves and a durable fast-dry fabric built for peerless fishing comfort....

Beast™ series rods have been designed to be paired with the Beast™ Reels to throw big baits for large powerful fish. The series utilizes an innovative two-piece design,...

Pflueger President® Rods embody the rich tradition, performance, and quality that Pflueger has been known for since 1881. These rods are light and sensitive in hand, featuring a...

Pflueger President® Rods embody the rich tradition, performance, and quality that Pflueger has been known for since 1881. These rods are light and sensitive in hand, featuring a...

With a continued tradition of advanced design and precision performance, the Vendetta rod series provide a lightweight and well-balanced feel with superior components to deliver on the water...

Designed for cranking power, drag performance and durability, the Beast™ 300 series has been completely redesigned to give anglers a large format LP reel that is easy to...

The PENN® Rival II Level Wind Fishing Reel is designed to deliver outstanding performance and versatility at an affordable price, making it an excellent choice for anglers seeking...

There’s a big difference between hunting for prey and hunting Apex predators. The tenacious tapers of the Japanese 36 Ton PVG Blanks designed for every Esox based application...

Designed for cranking power, drag performance and durability, the Beast 400 series has been completely redesigned to give anglers a large format LP reel that is easy to...

Named after Ben Milliken’s son, the Ozzie is a must-have soft plastic bait designed for unmatched versatility. Its smooth side-to-side oscillation and responsive action come alive with quick twitches or...

Born in the state of hockey, the Minnesota Mullet is a big, flowing, hovering, water pushing machine. This big hair jig features a synthetic fiber material that creates...

The Flyweight Packable Wader embraces all the waterproof breathability of your favorite waders into a lightweight, self-stowing package for easy travel. Features include a rugged 4-layer lower, waist-...

The A1A Hoodie was inspired by the Florida highway that leads you to some of the coveted fishing in the world. We’ve designed our most breathable and highest...

A comfort-driven duality of woven-fabric durability and knit-fabric breathability, the ventilated Latitude BiComp Hoody brings high-performing sun protection to all your on-water adventures. A combination of woven fabric...

A comfort-driven duality of woven-fabric durability and knit-fabric breathability, the ventilated, high-collared Latitude BiComp Shirt brings high-performing sun protection to all your on-water adventures. A combination of woven...

The Max SX Spinning Reel takes inspiration from the Revo® and Zenon™ series of spinning reels, leveraging the asymmetric design, V-Rotor and V-Spool to give anglers a very...

The Max X Spinning Reel leverages technology from the Zenon™ and Revo® line of spinning reels such as the asymmetric body design, allowing for a more compact reel....

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo STX features an...

Pflueger President XT Rods embody the rich tradition, performance, and quality that Pflueger has been known for since 1881. These rods are light and senistive in the hand,...

Pflueger President XT Rods embody the rich tradition, performance, and quality that Pflueger has been known for since 1881. These rods are light and senistive in the hand,...

Delivering exceptional BFS performance the Revo® X BFS features a lightweight BFS concept spool and BFS tuned MagTrax braking system that allows anglers to efficiently present ultra-lightweight lures....

The ESCAPE WADERS are constructed with a 3-layer upper and a 4-layer lower material that offers mobility, breathability, and durability while wading or hiking for long-lasting performance. Whether...

While designed to meet the demands that serious Musky fishermen place on their rods, Savage Gear’s Battletek Musky series offer the power to take on any apex predator...

Built to handle the biggest freshwater predators, the Tactical Fishing Gear 9’6” Extra Heavy Telescopic Muskie Casting Rod delivers unmatched power and reach. The long cork handle is...

     The Tactical Fishing Compact Jigging Special is the perfect rod for vertical presentations. It's short 5'9" length makes it incredibly easy to stay vertical when jigging....

The ultimate wader for your almighty dollar, the Freestone® Stockingfoot has been refined through years of testing and tweaking and is infused with decades of Simms wader DNA...

Overview For active missions where a full wader seems over-the-top, G3 Guide Pants keep you in the mix and comfortably on the move. Rock-hopping mobility makes them a...

Women's specific fit and patterning make Simms Freestone® Stockingfoot waders the go-to choice for female anglers who want a determined, high-performance daily driver infused with decades of Simms...

The Icon, the shirt that launched the brand 10 years ago, has been fully revamped for 2024 to deliver even more rod bending, pulse raising, angler proven performance....

The Icon, the shirt that launched the brand 10 years ago, has been fully revamped for 2024 to deliver even more rod bending, pulse raising, angler proven performance....