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 ZOOM OL' MONSTER The Ol’ Monster is a worm bait made by Zoom and has been the go-to big worm of tournament fishing for anglers. Zoom's Ol' Monster...

  The Yum Warning Shot softbait is designed with ultra-finicky fish in mind. The Warning Shot delivers a fish-catching finesse presentation that is capable of attracting even the most skittish...

BERKLEY GULP GRUB the Berkley Gulp! Saltwater Grub softbait exudes a super potent water-activated scent that will attract fish from long distances. Because of the irresistible Gulp! flavor Berkley implemented,...

ECHO BASE FLY REEL The ECHO Base Fly Reel is very durable, has stainless inner components and a impact resistant composite frame equipped with a bomb proof drag...

NISHINE LURE WORKS SMELTHEADS The Nishine Lure Works have come with their new jig heads; the Nishine Smeltheads! The Nishine Smelthead jig heads features precisely carved gill plates,...

Designed by Elite Series veteran and 2009 Bassmaster Classic Champion, Skeet Reese, the Berkley Powerbait Pit Boss was created to give anglers the ultimate flipping and pitching bait....

Berkley's has developed a new softbait to add to their Powerbait line-up; the Chigger Craw. Berkley Powerbait has once again raised the bar when it comes to realistic...

BERKLEY POWERBAIT CHIGGER CRAW Berkley's has developed a new softbait to add to their Powerbait line-up; the Chigger Craw. Berkley Powerbait has once again raised the bar when...

X ZONE MUSCLE BACK CRAW The X Zone Muscle Back Craw softbait has a distinctive cross ribbed body design with appendages to provide micro movements. The soft, realistic,...

The new Z-Man GOAT series softbaits features twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT’s segmented, slightly flattened torso...

The new Z-Man GOAT series softbaits features twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT’s segmented, slightly flattened torso...

The new Z-Man GOAT series softbaits features twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT’s segmented, slightly flattened torso...

Berkley has released a super scented, field attracting softbait to the Powerbait Maxscent series of softbaits. The Berkley Powerbait Maxscent Creature Hawg. The all new ultra-realistic texture of...

JACKALL KAERA FROG Designed to not only draw big strikes, but to capitalize on them as well, the Jackall Kaera Frog delivers the perfect blend of form and function. Built...

Quite possibly the most purposeful, elegant, and timeless piece of design by mankind is the arrowhead by FishPond. This iconic treasure brings back visions of our American identity...

Walking, popping, and spitting its way to a permanent spot in your frog arsenal, the Jackall Gavacho Frog offers performance inspired design that is right at home in the thickest...

The Mooneye by Yaleye-Fish Lures will run anywhere from 5 to 7 feet. We have been told they will hit bottom at 62' back at 7'. We will...

The X Zone 3.25" Hot Shot Minnow  The 3.25" Hot Shot Minnow from X Zone Lures is the newest bait designed by Elite Series Pro, Brandon Palaniuk. It is perfect for...

 SHIMANO BANTAM Power. Precision. Performance: Three words characterizing the attitude behind the next generation of Bantam reels. Equipped with Shimano's Infinity Drive technology to provide anglers with unsurpassed...

PFLUEGER MONARCH SPINNING COMBO Pfluegers Monarch spinning rod and reel combo is a product that will perform day in and day out at an affordable price. Pflueger spinning...

BERKLEY SPY 70 Designed by Professional Bass Pro Tour Angler, Josh Bertrand, the Berkley finesse Spy Spinbait is made to take on the toughest of clearwater conditions. The...

SWIMMING DEPTH: TOPWATER BAIT SIZE: 110 (1/2 OZ) BAIT LENGTH: 110MM Create a top water commotion they can’t resist with the Berkley® Spin Rocket. The Spin Rocket’s slender hydrodynamic profile is...

WATERWORKS LAMSON VELOCITY Lamson Velocity Fly Rods take the high-performance, high-energy blanks from their Cobalt series and implement them into freshwater versions where power is needed.  Big trout...

DAIWA TATULA MQ LT SPINNING REEL The new TATULA MQ LT by Daiwa features a one-piece MONOCOQUE ZAION V body, enhancing the size of the gears for greater...

DAIWA REVROS LT The new Daiwa Revros LT spinning reel incorporates the LT Concept of light but tough in a proven reel design. The Daiwa Revros LT spinning...

DAIWA LAGUNA LT   Experience Daiwa's commitment to the LT philosophy—lightweight without sacrificing durability. The Laguna LT features a True Carbon Frame that delivers rigidity comparable to traditional...

LUHR JENSEN KWIKFISH K9X X-TREME The Luhr Jensen Kwikfish are full throttle, wide-action lure that is designed to attract and catch fish of all sizes, big and small....

Owner's Hyper Wire Split Rings are super heavy duty split rings, ideal for connecting hooks to all sizes of lures. Made from the highest quality stainless steel, they...

LUHR JENSEN CUT BAIT HEAD w/ RIGGING Equipped with 48" 40lb Sufix fluorocarbon leader and two snelled VMC 4/0 Techset hooks, the Luhr Jensen Cut Bait Head w/...

DAIWA STEEZ AGS Daiwa's flagship line of spinning rods has been upgraded, redesigned and is ready to live up to the Steez name.     Featuring a wide range...

DAIWA PROCYON The Procyon Freshwater Fishing Spinning Rod collection is competitively priced yet loaded with high-end features. With 10 conventional rods and 22 spinning rods, the series is well...

TRABUCCO QOSMIO CRS Body and rotor in graphite composite 1 one-way roller bearing One Way Clutch infinite anti-reverse Micro adjustable Carp Runner clutch with oversized discs Long Cast...

BERKLEY POWERBAIT MAXSCENT LIL' GENERAL The Berkley PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. The texture for...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

SEAGUAR 101 BASIX Say goodbye monofilament and fluorocarbon pretenders, and say hello genuine Seaguar fluorocarbon! Here's a mainline that delivers all the benefits of 100% fluorocarbon at a...

Simms' most advanced waterproof duffel balances ease of access and rugged construction for a lifetime of travel, be it tarmacs and river days. #8 size TRU® Zip waterproof...

A bib worthy of being named after a place legendary for fog, gales and storms. The Huk Grand Banks Bibs will cut the wind and stop the wet...

STREAMSIDE PREDATOR ECHO High Modulus graphite Exposed blank through handle for increased sensitivity Non-slip shock absorbing EVA handle Stainless steel framed SiC K ring guides provide smooth line...

Streamside 30 ton graphite blank Stainless steel guides with zirconium oxide inserts Reinforced nylon reel seat with stainless steel hoods AAA Portuguese cork handle

JOE BUCHER OUTDOORS 6" DEPTH RAIDER Designed and constructed to be used for fishing around areas that are heavily populated with vegetation, the 6" Depth Raider by Joe...

JOE BUCHER OUTDOORS SHALLOW RAIDER All Shallow Raiders by Joe Bucher Outdoors produce incredible action with a straight retrieve or troll and can also be used in a...

JOE BUCHER OUTDOORS SHALLOW RAIDER The 5" Shallow Raider by Joe Bucher Outdoors is one of the best producing trolling lures on the bay of Green Bay. Runs...

The Spinbait 62 Alpha was a long-awaited lure in the Spinbait range that gives the finesse angler a deadly new weapon. With the Alpha 62, DUO pushes lure...

The compact, aerodynamic and hydrodynamic body of the Spinbait 80 produces significant parabolic momentum when cast; activates, multi-directional actions and vibrational wave lengths when retrieved. In a single...

Created to match mature bait fish while adding finesse opportunities to tournament angler who prefer casting gear.  That’s correct the Spinbait 90 is yet another finesse lure created...

SHIMANO METANIUM MGL Completely redesigned by Shimano engineers to be the most advanced Metanium baitcaster reel ever produced. The 2020 Metanium features a never before seen Magnesium CoreSolid...