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The Berkley Lab Series was engineered by Berkley scientists to elicit strikes through four primary feeding stimuli: color, action, scent, and taste. Each bait is small-batch poured and...

Kamisori premium treble hooks feature advanced Teflon coating for exceptional durability and performance. Engineered with razor-sharp points, these hooks deliver superior penetration and reliable hook sets. Ideal for...

Let the world know you love fishing by attaching a gold hat hook to your lucky fishing hat!

Product Size: 10" L x 6" W x 11.5" D V-shape back and wide design prevent bucket from rolling over during retrieval Floats deeper than competition models to keep...

The Huskie Muskie Leaders 12" Shorty Slider Sucker Rig offers versatile rigging options for anglers. Featuring an adjustable design, the leading treble hook can be secured in your...

Huskie Muskie Leaders Float/Tip-Up Sucker Rig delivers superior bait presentation for both open-water and ice-fishing applications. Engineered to position directly beneath floats or tip-up holes, this rig features...

Engineered for precision and durability, these stainless steel jerk bait leaders feature premium Malin stainless wire sourced directly from the factory in precut form—eliminating the weakening stresses associated...

• 3M™ Thinsulate™ Insulation: 300g back of hand, 300g thumb, 150g palm• Durable 2-way stretch polyester shell• HydrX™ waterproof / breathable membrane for all-weather protection• Polar fleece lining...

• Neoprene shell material with printed silicone palm• Waterproof / windproof construction• HydrX™ waterproof / breathable membrane for all-weather protection• Polar fleece lining for added warmth & comfort•...

• Cotton canvas outer shell with PFAS-free DWR finish• Faux fur lining• Optional under-chin clip or over-head clip• Removable snap-on vented mask• Embroidered logos• No PFAS intentionally used...

• Nylon / spandex Omni-Stretch™ outershell with PFAS-free DWR finish• HydrX 20K™ Waterproof / 20K Breathable Porelle membrane• Fully seam-sealed• Insulation - 125 gsm F.A.S.T.™ body insulation /...

• Nylon/spandex Omni-Stretch™ outershell with PFAS-free DWR finish• HydrX 20K™ Waterproof / 20K Breathable Porelle membrane• Rugged nylon oxford knee panels & back hem insert• 100D polyester 4-way...

The versatile midlayer-to-outerlayer designed for recreational pursuits, whether heading to the ice shack, operating a snowmobile, or making quick trips. Built with stretch softshell construction and a fleece-backed...

Engineered for ice fishing performance, the FXR Men's Evolution Jacket combines lightweight mobility with advanced thermal protection. Featuring Thermal Flex insulation and a HydrX 10K water-resistant shell, this...

Engineered for demanding ice fishing conditions, the FXR Men's Excursion FX Jacket combines superior insulation with integrated F.A.S.T. floatation technology. Features include a durable fixed liner construction, heavy-duty...

• HydrX 10K™ Waterproof / 8K Breathable / Windproof Laminate• Durable 300D polyester outer shell• Abrasion resistant 660D nylon at knees, instep & hem• PFAS-free DWR finish• Seam-sealed...

• HydrX 5K™ - 5k Waterproof / 5k Breathable / Windproof Laminate• Durable 300D polyester outer shell• Abrasion resistant 660D nylon at knees & hem• Seam-sealed in critical...

The PENN® Pursuit® V LE combo series delivers exceptional performance and durability for serious anglers. Built with a graphite composite blank that provides superior sensitivity and strength, this...

MODEL TYPE POWER ACTION LENGTH PIECES LINE WEIGHT LURE WEIGHT # OF GUIDES GUIDE TYPE GRIP TYPE TTL731MXS-60YA Spinning Medium Fast 7'3" 1 4 - 12lb 3/64 -...

MODEL TYPE POWER ACTION LENGTH PIECES LINE WEIGHT LURE WEIGHT # OF GUIDES GUIDE TYPE GRIP TYPE TTL731MHFB-60YA Casting Medium Heavy Fast 7'3" 1 10 - 25lb 1/4...

The MaxScent Moeba establishes a proven advantage in one of tournament bass fishing's most popular profiles through Berkley's scientifically-developed formula. While competitors focus solely on visual design, the...

The Savage Gear Sucker Prop is a premium musky lure engineered for superior surface performance. Its precision-designed rear propeller generates realistic splashing and vibration patterns that effectively simulate...

The Savage Gear Sucker Flanker is a premium crankbait engineered for musky anglers pursuing trophy-class specimens. Featuring reinforced 3X treble hooks, this lure delivers reliable hooksets on aggressive...

Honoring 60 years of Daiwa’s legendary presence and our top-quality fishing equipment, Daiwa celebrates this extraordinary anniversary with the new Limited Edition 60th Anniversary Tatula MQ LT. Starting...

The Daiwa MQ LT Spinning Reel line delivers precision-engineered solutions for specialized fishing applications. The FC LT2500-H Finesse Custom model combines a lightweight 1000-size Zaion V MQ body...

Engineered from advanced 3D scanning technology, the Savage Gear 3D Whitefish RTF delivers exceptional realism for targeting trophy muskies. The innovative internal harness system flexes dynamically, enhancing hook-up...

The Megabass Spark Shad 5" is a premium soft plastic swimbait engineered for demanding bass anglers. Crafted through hand-pouring with a salt-infused compound containing organic shellfish and baitfish...

The Chrome Tackle Planer Board maintains precise line separation and depth control during trolling operations, enabling effective multi-presentation fishing without line interference. Engineered with corrosion-resistant chrome construction, this...

The Hag's Prickly Pear is a premium floating soft plastic bait engineered for serious bass anglers. Constructed from durable TPE material, this 25mm lure delivers exceptional versatility across...

The Lew's LFS Spinning Rod delivers superior performance through innovative engineering and premium materials. Built on the proprietary LFS-X3 blank, this rod combines three advanced graphite weaves for...

The Shimano Spirex FG 2500 spinning reel combines precision engineering with user-friendly design for reliable freshwater performance. QuickFire II technology enables single-hand casting control with consistent accuracy, while...

The BKK Double-21 SS is a medium-wire, medium-shank double hook engineered for urchin bait rigging when pursuing trophy-class fish. The configuration delivers optimal bait presentation and natural movement,...

The BKK Fangs 62-UA features a refined bend geometry derived from the proven O'Shaughnessy design, delivering consistent and reliable hook-up performance. The forged shank construction provides 20% greater...

The ARMORPOINT Hyperlatch Quad-Urchin is engineered for secure rigging of urchin-style soft baits using an advanced dual-wire locking mechanism. This system addresses limitations of conventional rigging approaches by...

BKK DUO LOCK SNAPS are engineered from premium stainless steel to deliver superior corrosion resistance in freshwater and saltwater environments. Advanced precision shaping and tempering processes enhance both...

The Arbor XL is engineered for high-performance fly fishing, delivering superior control when targeting aggressive species across diverse waters—from Henry's Fork rainbows to Bristol Bay silvers. The innovative...

Get your tackle organization dialed in with the BKK OCD Tackle System A3 Starter Kit. This medium-deep setup comes pre-loaded with 12 large and 8 extra-large accessory boxes,...

The Megabass Gabarin Jr. represents a refined topwater frog lure engineered through extensive field testing to target pressured bass in challenging cover conditions. Its specialized body design enables...

Engineered by professional Elite Series angler Kenta Kimura, the Megabass Yagot 3.5" combines proven tournament performance with innovative design. Inspired by dragonfly nymph morphology, this soft plastic lure...

The O.W. (Open Water) Sniper Jig is engineered for success in pressured, clear-water environments. Developed in collaboration with Travis Manson, a respected smallmouth guide and founder of Smallmouth...

The Ryugi Pierce Weighted Hooks feature a precisely engineered shape and weight distribution that enhances the natural swimming motion of small swimbaits, stick baits, and soft plastic presentations....

The Ryugi Pierce Quad Hook is engineered to significantly improve hookup ratios on hardbaits through its innovative swiveling design. The 360-degree Spin Eye attachment point prevents fish from...

Critical to angling success but often tricky to keep organized efficiently, terminal tackle plays a crucial role in any anglers’ approach on the water. Bulky and flimsy packaging...

The 2026 Tatula Elite TW P/F 100 Baitcaster Reel is engineered for precision pitching and flipping in demanding freshwater conditions. Its proprietary MAGFORCE-Z braking system delivers accurate, long-distance...

Built for big bass and the lake-dominating anglers that seek them, the all new 26 Tatula Elite TW100 is crafted to increase casting distance, maximize smoothness, and provide...