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Crafted with the same degree of quality that goes into our hooks, the BKK Logo Hooded Sweatshirt offers tactical styling and total comfort both on and off the...

Call it a fanny pack, call it a hip pack — we call it the next level of mobile tackle storage. The new D-VEC Hip Bag delivers convenient,...

Engineered for serious anglers, the Shimano Borona Tackle Bag combines durability with functionality. Constructed from premium black rip-stop fabric with reinforced stitching and heavy-duty TPU zippers, this large...

The Hag's Tungsten Tsunami Micro Jig is the best of both worlds. Super stout BKK 1/0 hooks with highly sensitive tungsten heads. Compliment this with our custom hand...

     The Hag’s Depth Charge is a premium tungsten hovering rig engineered for anglers who demand the best. Built around razor-sharp BKK hooks, this rig offers unmatched...

     The Hag’s Jive Talker Frog! When the bite gets loud on top, it’s time to let the Jive Talker do the talking. The Hag’s Jive Talker Frog...

     The Hag’s Jive Talker Frog! When the bite gets loud on top, it’s time to let the Jive Talker do the talking. The Hag’s Jive Talker...

     Introducing the Hag's Outlier 2.0. A premium frog that stands apart from the rest. Equipped with sharp, reliable BKK hooks, it ensures solid hooksets every time....

The VMC O'Shaughnessy 4X Strong Short Shank Treble represents a time-tested solution for serious anglers and lure manufacturers. Engineered from premium high-carbon steel, this hook delivers exceptional durability...

SpiderWire Stealth® braided line is engineered from Dyneema®, recognized as the world's strongest fiber. This advanced construction delivers exceptional strength in an ultra-thin diameter, enabling smooth casting and...

Berkley Trilene 100% Fluorocarbon represents the professional standard in high-performance fishing line. Engineered with exceptional shock strength, superior abrasion resistance, and reliable knot integrity, this advanced formula delivers...

Organize and protect your soft plastic collection with the Rapala Rapid Pack Small. The transparent PVC window provides instant visibility of your inventory, while the compact design ensures...

Blank: Japanese 24Ton Graphite Blanks Guides: Evolve® Stainless Steel Tangle Free Guides with Aluminum Oxide Inserts Reel Seat: Evolve® Custom Reel Seat Handle: Premium Full Cork Handle Hook...

The Strike King Shim-E Minnow 5" combines refined design with proven performance in a versatile soft plastic offering. Its streamlined minnow profile and ribbed belly design produce a...

The Strike King Spotlight Split Minnow delivers a realistic minnow profile engineered for superior performance with forward-facing sonar systems. Its innovative split tail design produces distinctive action that...

HOOK 1X Strong Forged Hybrid Bend & Wide Gap Hi Carbon Steel Black Nickel JIG Weight Forward Tear Drop Design Ensures Maximum Water Flow To The Blade 60°...

The Rebel Crickhopper Popper is a meticulously crafted grasshopper imitation designed to deliver exceptional results across diverse freshwater and saltwater conditions. Its lifelike profile and authentic color patterns...

6-1/2" Fisherman's Pliers, Falcon Fillet Knife/Sheath and Rapala Fishing Clipper.

The Bandit Walleye Shad is a premium shad-profile crankbait engineered for serious walleye anglers. Its anatomically correct body is modeled after natural Great Lakes forage, featuring flat sides...

The Heddon Moss Boss is indeed the “boss” when it comes to tempting lunkers into striking from under the thickest moss, weed beds and brush. When a lunker...

  New for 2024! A Telescopic Net… that floats?!!! Yup… consider it like your net is wearing a lifejacket! Never worry again while you’re out on the water!...

Protect your rigged-up lure from damage and tangling with other lures, rods, and lines with the Rapala Rap Wrap. Durable, clear, hook-resistant PVC window Reinforced hook and loop...

The Scottsboro Recon Jig Head delivers superior performance with a precision-engineered keeled design that optimizes swimbait action and navigates cover efficiently without fouling. Engineered for seamless compatibility with...

The Little Joe 36" Crawler Harness has established a proven track record in professional and recreational fishing applications. This system delivers enhanced flash and vibration characteristics that effectively...

     The head is a hybrid between bullet and arrow shape which enables both a steady horizontal swim with a straight retrieve and darting action. The glider...

The YUM Hellgrammite is an innovative soft plastic lure engineered to replicate the natural appearance of a live hellgrammite. Its compact Ned-style design features authentic thin appendages and...

The YUM Dinger 4" is engineered for versatile presentation across multiple rigging techniques, including Texas rig, wacky style, Carolina rig, and heavy cover applications. This soft plastic lure...

     The Owner Jungle Flipping Hook was designed to withstand heavy braided line use and the toughest of conditions. Made with Zo-Wire™, the wire strength is stronger...

     Owner All Purpose Worm Hooks, can be used for rigging almost any type of plastic worm. Rated X-strong, and a Z-lock shoulder bend makes for quick...

Berkley Trilene Big Game Monofilament stands as a trusted choice among North American anglers, delivering exceptional strength and dependable performance at outstanding value. Engineered for demanding big game...

     Owner Offset Shank, Wide Gap worm hooks with worm-holding 90° bend shoulder. Extra wide gap bend and heavy-duty XX strong shank for rigging big baits and...

     The Ultra Shaky Head features Owner's TwistLOCK "Centering-Pin-Spring" (CPS - Patent Pending) molded into the lead. Small diameter finesse baits can be "permanently" secured by inserting...

     FLASHY SWIMMER with Owner's TwistLOCK™ Centering-Pin Spring (CPS-patent pending) is a unique setup for rigging soft swimbaits, flukes, and other swimming plastics. The spinner blade is...

     As featured on the Owner Twistlock hooks, these interchangeable stainless steel Centering Pin Springs (CPS - U.S. Patent 7,841,127) attach to hook eyes, and allow any...

The Daiwa AIRD 80H Baitcaster Reel combines professional-grade performance with exceptional value. Engineered for both experienced anglers and newcomers, this reel features a 90mm swept handle that provides...

     The “BR Fish” is the first soft plastic in theDuo International BayRUF series.      The concept was to land more fish in highly pressured areas....

The Kingpin Zodiac 500 represents a premium centerpin reel engineered for serious anglers. Crafted through extensive 3D milling processes, each spool and backplate undergoes meticulous machining to deliver...

The Hag's Prickly Pear—the floating, tentacled nightmare that bass cannot resist. Built from TPE floating plastic, this thing stands up, fights back, and keeps working long after every...

The Hag's Prickly Pear—the floating, tentacled nightmare that bass cannot resist. Built from TPE floating plastic, this thing stands up, fights back, and keeps working long after every...

Designed to offer perfect rotating action for salmon trolling rigs at variable speeds and draw fish in from a distance with its unique embedded mirrors to create bursts...

The Frabill Flow-Troll Bait Bucket is engineered for serious anglers who demand reliable bait storage during wading and trolling expeditions. Constructed from durable, impact-resistant plastic, this bucket features...