15% OFF End of Summer Sale

STREAMSIDE CANYON  Superior comfort, durability and performance make our new Streamside® Sierra Polarized Sunglasses ideal for outdoor enthusiasts. The lens offer clarity from every angle and filter out...

STREAMSIDE SIERRA SUNGLASSES Superior comfort, durability and performance make our new Streamside® Sierra Polarized Sunglasses ideal for outdoor enthusiasts. The lens offer clarity from every angle and filter...

STREAMSIDE AVALANCHE Superior comfort, durability and performance make our new Streamside® Avalanche Polarized Sunglasses ideal for outdoor enthusiasts. The lens offer clarity from every angle and filter out...

The RTM Tackle Walleye Swimbaits are the perfect cross between soft supple plastic and slightly tougher plastic. Which makes them more durable than other major brands, but still...

The 4.5" Boss Shad is the original bait in the lineup that started it all! Still built and painted one at a time and responsible for thousands of...

THUNDERMIST SINKER SNAP 10 Extra-Wide Sinker Snaps per pack LARGE SIZE: Hold sinkers up to 5 oz EXTRA-LARGE SIZE: Hold sinkers up to 1 LB. Extra wide "duo-lock"...

Results speak for themselves and the Boss Shad 8" Minnow has Musky's talking with their mouth full. Just like it's cousins, it now features Boss tough wire thru construction...

ST. CROIX X-TREK FRESHWATER Engineered from a blank slate, four lightweight, balanced, versatile and powerful X-Trek models feature St. Croix’s newest formulation of sensitive and durable SCII carbon,...

ST. CROIX TROUT PACK  Constructed with newly engineered SCII carbon fiber, and SCVI reinforcements, that is both stronger in flexural strength and lighter than its previous formulation. Built...

Every ounce of the GF Series was designed with the serious baitcast angler in mind. Starting with a precision machined brass drive-train that’s supported by a five stainless...

ST. CROIX AVID FRESHWATER BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALPREMIUM CORKSECONDARY MATERIALPREMIUM EVAACCENT MATERIALCORK...

ST. CROIX MOJO BASS TRIGON BLANKPRIMARY MATERIALSCIII CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALMACHINED ALUMINUM HANDLEPRIMARY MATERIALAGGLOMERATED CORKSECONDARY MATERIALPREMIUM EVAACCENT...

St. Croix Legend Tournament Pike BlankPrimary MaterialSciv+ Carbon Fiber GuidesRing MaterialAlconiteFrame MaterialStainless Steel Reel SeatPrimary MaterialNylonPrimary Nut MaterialAluminumSecondary Nut MaterialStainless Steel HandlePrimary MaterialSuper Grade CorkAccent MaterialCork CompositeButt CapCork...

ST. CROIX MOJO BASS TRIGON BLANKPRIMARY MATERIALSCIII CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALMACHINED ALUMINUM HANDLEPRIMARY MATERIALAGGLOMERATED CORKSECONDARY MATERIALPREMIUM EVAACCENT...

BLANKPRIMARY MATERIALLINEAR S-GLASS GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALMACHINED ALUIMINUM HANDLEPRIMARY MATERIALAGGLOMERATED CORKSECONDARY MATERIALPREMIUM EVAACCENT MATERIALPREMIUM EVABUTT CAPPREMIUM EVA MOJO BASS...

BlankPrimary Material: SCIII Carbon Fiber GuidesPrimary Ring Material: Aluminum OxidePrimary Frame Material: Stainless Steel Reel SeatPrimary Material: NylonPrimary Nut Material: NylonSecondary Nut Material: Stainless Steel Carbon HandlePrimary Material:...

BlankPrimary MaterialSciii Carbon Fiber GuidesPrimary Ring MaterialAluminum OxidePrimary Frame MaterialStainless Steel Reel SeatPrimary MaterialNylonPrimary Nut MaterialNylonSecondary Nut MaterialStainless Steel HandlePrimary MaterialPremium CorkSecondary MaterialPremium Eva  Onchor Rods Feature Proprietary...

BlankPrimary MaterialSciii Carbon Fiber GuidesPrimary Ring MaterialAluminum OxidePrimary Frame MaterialStainless Steel Reel SeatPrimary MaterialNylonPrimary Nut MaterialNylonSecondary Nut MaterialStainless Steel HandlePrimary MaterialPremium CorkSecondary MaterialPremium Eva  Onchor Rods Feature Proprietary...

GAMMA Polyflex Copolymer Fishing Line Mono line that delivers it all. Catch more fish...GUARANTEED! Your time on the water is too valuable to be compromised by your line’s performance....

FROG HAIR FC FLUOROCARBON TIPPET The added suppleness compliments the refractive qualities of fluorocarbon to deliver the most stealthy, drag-free presentation possible increasing your catch rate. Ultra high...

VMC REDLINE HYBRID WORM HOOK Welcome to the VMC ® RedLine Series™ hooks. Engineered for elite bass anglers when they need to turn up the heat from a...

VMC REDLINE FINESSE NEKO Welcome to the VMC ® RedLine Series™ hooks. Engineered for elite bass anglers when they need to turn up the heat from a “10”...

VMC REDLINE HEAVY DUTY FLIPPIN' Welcome to the VMC ® RedLine Series™ hooks. Engineered for elite bass anglers when they need to turn up the heat from a...

RAPALA X-RAP DEEP The X-Rap® Deep rockets towards the bottom with all positive characteristics that has made the X-Rap® legendary; prominent scales and lateral line on the fuselage...

RAPALA X-RAP The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve....

RAPALA X-RAP The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve....

RAPALA X-RAP The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve....

RAPALA X-RAP The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve....

RAPALA BX JOINTED MINNOW The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the...

RAPALA BX MID BRAT Badly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Balsa inner core with an armor coating...

RAPALA BALSA XTREME JOINTED SHAD The BX® Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in...

RAPALA BX BRAT Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged...

RAPALA SHAD RAP The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective...

RAPALA SHAD RAP The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective...

RAPALA RIPPIN' RAP The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop....

RAPALA F13 ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a...

RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow...

RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow...

Overview A warm welcome for cold, wet hands — the ProDry™ GORE-TEX Glove + Liner brings determined performance to trying conditions thanks to its unsurpassed downpour protection. Feature...

Overview The warmest, most technically advanced convertible fishing glove in the Simms lineup, the WINDSTOPPER® Foldover Mitt provides cold-day comfort in a pinch and casting dexterity with a...

PRODUCT DETAILS Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of...

PRODUCT DETAILS The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast...

ESKIMO AUGER BLADES Stainless steel construction and designed to durably hold their edge, these 8” dual flat blades are made to pair with 8” Eskimo hand augers, or...

NED SPECIAL The NED Rod is built to give you the angler every bit of advantage when utilizing this finesse technique. Crafted to a length of 7 foot...

SIMMS ROGUE HOODY Cruising local haunts or dawn-patrolling your favorite runs, the unstoppable Rogue Hoody stays the course with a perfected blend of wind and cool-weather protection. Built...

SIMMS GUIDE WET WADING SOCK Spun from quick-drying hydrophobic yarns, Guide Wet Wading Socks are the ultimate tools for hardworking feet exploring cool summer flows or salt flats....