15% OFF End of Summer Sale

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider profile while adding realism. Assembled with a...

There is commonly a lot of tension in trolled salmon gear. The Salmon Bungee allows these large fish to naturally mouth trolled baits or lures until they turn,...

The steelheaders choice, soft undetectable netting in an array of colors to suit any water condition.

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Football jig features all the right things in all the right places for a...

The Wyandotte Motor City Minnow is the ultimate fishing lure for any avid angler. With its realistic design and lifelike swimming action, it's sure to attract even the...

BERKLEY DIME 4 Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat,...

Streamside Predator Dipsy Full graphite blank Double foot stainless steel guides EVA handle with stainless steel hoods Roller Tip 

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

BERKLEY DIME 15 Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat,...

BERKLEY CHOPPO SALTWATER Whether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and...

BERKLEY DIME 10 Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat,...

The Simms Pursuit Shoe is your ultimate wet-wading cross trainer powered by an upstanding in-river grip that's equally at home on the deck, paddle board, or anywhere you...

The Cuda 8.75" Needle Nose Pliers boast both reach and strength in their design. Featuring high-carbon titanium bonded jaws and high-leverage compound action, the grabbing and cutting strength...

Whether you like fishing for walleye, bass, or basically any other game fish, the Slim Minnow will catch em! The slim body design with flat sides give it...

The RTM Tackle Bass Swimbaits are the perfect cross between soft supple plastic and slightly tougher plastic. Which makes them more durable than other major brands, but still...

BILL LEWIS HAMMER TRAP The Hammer-Trap is the newest offering from Bill Lewis in the lipless category, which they put on the map over 50 years ago. The...

BUCKEYE LURES SCOPE HEAD In a time where forward-facing sonar is an ever more useful tool in the arsenal of a bass angler, we have relied upon Elite...

Rep the species that swim rent-free in your head with the classic, mid-crown Double Haul Icon Trucker that goes with the flow. Crown Fit: Mid FABRIC TECH: 100%...

The highest-tech wading jacket on the water, our updated G4 Pro® brings a GORE-TEX® Pro 3-layer build to the battle and provides a full suite of fishing features...

Waders built to keep the next generation of anglers hooked, the K's Tributary Stockingfoot keeps little anglers comfortable on the water Breathable & comfortable waterproof polyester 3-layer upper...

SIMMS G4Z Waders - Stockingfoot Meticulously refined to offer features and functionality, the Simms G4Z Waders are made to meet the demands of the world's most discerning guides...

SIMMS G3 GUIDE BOOTS Made for endurance, comfort and trusted in-river stability, the G3 Guide Boot – Vibram® is the grippy standard worn by far-ranging guides and anglers...

SIMMS DOUBLE HAUL CAP Midtown moves to mid-cast momentum, punctuate your transcendent style in the classic cotton-twill, mid-crown Double Haul Cap Crown Fit: Mid FABRIC TECH: 100% Cotton...

DEATH ROE SOFT BEADS The highly sought-after Death Roe Soft Beads, their dedicated team produces only the best soft, scented, and deadly trout beads for salmon and trout fishing. Death...

BERKLEY FINISHER Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the...

BERKLEY KREJ Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water...

AIRFLO COPOLYMER TAPERED LEADER Manufactured to provide clear, crisp turnover, our 9ft Mono Tapered Leaders allow you to match your favourite nylon tippet material. All our tapered leaders...

AIRFLO COPOLYMER TAPERED LEADER Manufactured to provide clear, crisp turnover, our 9ft Mono Tapered Leaders allow you to match your favourite nylon tippet material. All our tapered leaders...

X ZONE TUNGSTEN FLIPPING WEIGHT Made from 97%, Eco Friendly, Pure Tungsten, X Zone Tungsten Flipping Weights are available in two colors: Chip Proof Matte Black and Green...

The Acme Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and open each time the bait falls. As the wings open, the...

X ZONE TUNGSTEN SWING FOOTBALL JIG Designed and manufactured with a free-swinging action, the X Zone Lures Swing Football Jig delivers a presentation that produces a bass attracting erratic action.  The free-swinging design...

X ZONE TUNGSTEN BALL HEAD JIG X Zone Tungsten Ball Head Jigs are professional grade jigs made from 97%, Eco Friendly, Pure Tungsten, these jig heads are far superior to...

NORTHLAND FOLDED CLEVIS A critical component when creating spinner rigs, spinnerbaits and blade baits for walleyes and other predatory gamefish. Premium brass construction ensures surefire spinner blade performance...

NORTHLAND MIMIC MINNOW Proven for bass, crappies, walleyes, trout, perch and pike. Cast, vertically jig or slow-troll. Works equally well on structure and in weeds or open water...

Introducing the Savage Gear Sucker 12" Swimbait, the ultimate predator lure designed to entice and hook those elusive muskies and pikes. Crafted with anatomically correct features and photoprint details,...

ZOOM SALTY PRO CHUNK The Salty Pro Chunk is a slimmed-down version of Zoom’s original Salty Chunk, a streamlined profile that will work its way down into the...

ZOOM SMALL SALTY CHUNK The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s...

ZOOM BIG CRITTER CRAW The Big Critter Craw is five inches of ultra realistic crawfish imitation with options only limited by your imagination. Fish in on the end...

ZOOM LIL CRITTER CRAW The Lil Critter Craw is one of our pros’ best kept secrets, an ultra-realistic crawfish imitator that can be fished Texas rigged, on the...