15% OFF End of Summer Sale

6" Corrosion resistant stainless steel forceps with trim scissors and extra large rings.

The Suzy Sucker was the lure that put Shack Attack Lures on the map. What makes the Suzy Sucker better than the competion? This was the first musky lure...

New balsa floats by Blackbird with carbon fiber stem.

Steelhead floats by Blackbird Includes Bobber Stoppers

The Suzy Sucker was the lure that put Shack Attack Lures on the map. What makes the Suzy Sucker better than the competion? This was the first musky lure...

Starting with a long curly tail that gives off HUGE amounts of vibration, this lure will catch the attention of even the finickiest of fish. Our own custom...

The 1800 Series Husky Cisco Kid is a large crankbait lure 9 1/2″ designed for “Big” fish. The stainless steel lip are adjustable to fine tune your fishing...

Suick Nitewalker. This revolutionary topwater bait was designed by Northwoods fishing guide, Paul Hansen. The compact body design and rotating tail section creates a loud water churing action...

Muskie Mojo Wild Action Wabull by Suick prides itself on offering handcrafted, American made muskie baits and accessories manufactured to the highest standards. Each and every bait offered...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! No two...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back...

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering...

Designed by Japanese angler Mr. Takeru Tomimoto for use on Lake Biwa in Japan, the Worm 34R Hydroll is now available for the North American market. This compact,...

Super-soft nylon netting, Atlas Mike’s Spawn Net is great for making sacs of all types of bait; single eggs, clusters, liver or any forms of soft or cut...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Rig as...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Looks, feels,...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Lifelike detail...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! High action...

Pre-rigged and ready to fish within seconds of opening the pack, the Berkley PowerBait® Clatter Craw places the right profile, sound, action, and taste at the end of...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

Perfectly paired to deliver exactly what anglers need in a bladed jig presentation, the Slobberknocker + PowerBait® PowerStinger bladed jig kit combines award winning innovative design and proven...

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip...

For use with all types of slip floats, beads and sinker stops. High quality latex rubber for maximum grip 15 Stops per Ring

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Hollow core...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Minnotator does...

The Berkley® Twist Lock Utility 4-rod rack saves space while neatly and securely storing up to 4 complete rod and reel combos. Ideal for mounting in boats and...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....

The brand new Strike King Mr. Crappie Jig Head is a game changer. Drop it right on their heads and watch how many more fish you pull out...

The Clam Pro Tackle Psycho Shad is back and better than ever! This bait will become a new favorite for many ice anglers! This bait will lure in...

Everyone loves shrimp, especially fish! The latest addition to the Maki family, the Scudi XL is a true shrimp imitator. At 1 ⅜”, it’s designed to catch the...

The Ribbon Leech Flutter Spoon takes after the ever-popular Leech Flutter Spoon. The Ribbon Leech still has the Leech Spoon's fluttering action, but the spoon is a thinner...

The genius Mustad Fastach™ connector is made from Mustad's own . The Mustad Fastach™ connector lets you change hooks or leaders in seconds with a simple twist. Black...

The Strike King Caffeine Shad has a unique bubble tail to give this topwater shad bait an action never seen before in a soft jerk bait. Use it...

The crazy cousin in the Rage Craw family, Strike King's Rage Baby Luau Craw came to party. A finesse version of the original, the Rage Baby Luau Craw...

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a...

Ridiculous sensitivity, next-level abrasion resistance, and incredible handling characteristics are what define CONTRA Fluorocarbon, not price. CONTRA Fluoro was designed to the exacting specifications and needs of Strike...

CONTRA Braid is the solution when you demand strength, durability, handling and value. What good is line if it won’t perform, or if it’s unaffordable? All of those...

Strike King has taken the famous Hack Attack® Pad Perch, designed by B.A.S.S. Elite Pro Greg Hackney, and reimagined it to craft the Bitsy Pad Perch – a...

Hyper-realistic action in a bite-sized package, Strike King’s Tour Grade Hair Jig outperforms other Marabou jigs with ease. Tailored for ultra-finesse presentations, this jig boasts a hand-tied, premium...

An absolute fan favorite is now offered in a host of innovative saltwater colors. The 3.75-inch Strike King Rage Swimmer paddle tail swimbait is now available in 12...

When the bass finally tear up your KVD Toad Buzz's soft plastic frog, replace it with the Strike King® KVD Perfect Plastics Gurgle Toad. This is the same...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail action, even...