Built around a super sharp, fine wire Gamakatsu jig hook the Great Lakes Finesse Stealth Football Head is the premium jig head you've been looking for. Available in...

BERKLEY SWAMP LORD POPPING Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become...

NORTHLAND DEEP-VEE JIGS The Deep-Vee Jig sports a keeled “DEEP-VEE” design that’s thicker on top and thin on bottom to track straight and fall fast. It also features...

X ZONE TUBE JIG HEAD 60 DEGREE 4 per pack Hook Size: 3/0

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip...

BERKLEY WARPIG Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These...

The Casting Tournament Series Neoprene (2mm) Rod Glove Standard is 5.25' in length and is designed to fit fishing rods 6.5' to 7.5' in length. 10 Colors to Choose From...

The Pro King Magnum Spoons build on the proven performance of the Pro King “Regular” Spoons. These 4.75-inch spoons use the same fish-catching profile and action, but in a larger size...

BERKLEY POWERBAIT MAXSCENT LIL' GENERAL The Berkley PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. The texture for...

Little Dippers are a scaled down version of the Skinny Dipper with the same great action. There are multiple ways to fish with a Little Dipper. Some of...

BERKLEY SWAMP LORD Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a...

JOHNSON THINFISHER  Blade baits have quite the following, whether on a cast and retrieve or vertical jig. The Johnson ThinFisher is equipped with an easy-change snap, sonic rattle...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE - Durable, Floating Plastic Perfect for Finesse Situations Maximized Buoyancy Stand...

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plastics Ocho's...

NORTHLAND BUCK-SHOT COFFIN The NEW Buck-Shot® Coffin Spoon is available in 4 sizes: 1/8 oz, 3/16 oz, 1/4 oz, and 3/8 oz. Featuring 12 distinct fish-catching colors, including glow, UV and...

Constructed of heavy gauge brass, for casting accuracy and control, the Gibbs Croc is ideal for rivers, streams and lakes. Even in fast, deep water, the Croc gets...

GAMAKATSU SUPER LINE EWG Gamakatsu’s Superline Offset Shank EWG Work Hook is a high carbon heavy-wire hook designed to fish braided line in heavy cover. Built for serious...

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King® 3X Z-Too answers the needs of all...

SEAGUAR GOLD LABEL Fishing in saltwater is the ultimate test of mental and physical toughness, and of tackle, from lure to rod and reel and everything in between....

SHIMANO SLX A It's a tall task to redesign an industry benchmark for versatility and performance, so the Shimano team went to work developing the all-new SLX A...

NORTHERN KING NK 4-D TROLLING SPOON In 1984, the legendary Northern King trolling spoon was born. Offering reliable, fish catching action at a wide effective speed range, these...

LINDY ICE PERCH TALKER The Perch Talker™ keeps it simple using brass beads and discs creating color, flash, sound and water displacement. When vertically jigged the lure attracts...

RED OCTOBER 7.5" MONSTER TUBES (RIGGED) Anglers all across North America have been finding out, these 7.5" long tubes provide the perfect combination of both subtle and erratic action...

FREEDOM TACKLE NED HEADS The Freedom Tackle Ned Head matches up very well with any Ned style soft plastic to deliver tournament level performance each and every cast....

#4 Colorado Blade October Hooks #2 and #4 48" Length 15lb Test

Accurately mimicking the body shape and detail of a real goby, the Gobius swimbait is poured from impossibly soft yet durable ElaZtech® superplastic material, producing maximum underwater movement...

Sufix 832 Advanced Superline is the strongest, most durable small diameter braid on the market. R8 Precision Braiding and fiber technology provides superior strength, roundness and line consistency....

THUNDERMIST LURES T-TURN BAIT RIG The T-Turn Bait Rig by Thundermist Lures is a pre-tied rig using the premium T-Turn 3-way swivels and 100% fluorocarbon line, premium Mustad...

DAIWA TATULA MQ LT SPINNING REEL The new TATULA MQ LT by Daiwa features a one-piece MONOCOQUE ZAION V body, enhancing the size of the gears for greater...

BERKLEY SEBILE MAGIC SWIMMER 228 Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming action even during steady...

For use with all types of slip floats, beads and sinker stops. High quality latex rubber for maximum grip 15 Stops per Ring

Posseidon 8 has been designed to the perfect length, weight, and balance to swim like no other paddle tail swim bait can. The Posseidons solid construction makes them more...

PRODUCT DETAILS Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of...

Slip Sinkers by Coolwaters 1.5g - 3.5g (15pk) 4g - 10g (10pk)

For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for...

hookGAMAKATSU OCTOPUS HOOK CHARTREUSE The Gamakatsu Octopus Hooks are one of the most popular and versatile on the market. Used in a large variety of fishing presentations, the...

The Draggin’ Ned comes in two different colors: matte green pumpkin and matte black for stealthier presentations. It also comes in a weedless version featuring a nylon guard....

  Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait...

The incredible sensitivity and awesome abrasion resistance mean less lost lures and fish. PTFE coating sheds water and minimizes ice build up on your tackle. Whether you're fishing...

SPRO DUO LOCK SNAP Spro's duo lock snap is strong, and easy to use!

RIO FLY LINE BACKING RIO's traditional Dacron braided backing features high strength and low stretch and is unsurpassed in quality. A good compromise between thinness and the ability...

DEATH ROE SOFT BEADS The highly sought-after Death Roe Soft Beads, their dedicated team produces only the best soft, scented, and deadly trout beads for salmon and trout fishing. Death...

RAPALA X-RAP The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve....

NISHINE LURE WORKS FINESSE FOOTBALL JIG This Nishine Finesse Football Jig features an oblong “footballesqe” head that was designed to shimmy its way through the craggiest of crevaces –...

BERKLEY POWERBAIT TROUT BAIT Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor -...