Z-MAN BIG TRD Delivering all of the same seductive features as the original T.R.D., the Z Man Big TRD offers a larger profile that works to draw more attention and...

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach...

The RTM Tackle Walleye Swimbaits are the perfect cross between soft supple plastic and slightly tougher plastic. Which makes them more durable than other major brands, but still...

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of...

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach...

X ZONE STEALTH INVADER The new 3" Stealth Invader from X Zone Lures is finesse style goby bait that will have application throughout the country whether your lake has gobies or not....

BERKLEY POWERBAIT POWERSTINGER Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both profile and action in mind,...

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of...

Most other dropshot baits on the market either float or sink - not really a problem when you’re moving the bait quickly, but not useful if you’re holding...

The new Z-Man GOAT series softbaits features twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT’s segmented, slightly flattened torso...

At first glance the 2.25” Flat Cat looks a little bit strange - but put it in the water and you’ll see why we’ve been using prototypes for...

The new Z-Man GOAT series softbaits features twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT’s segmented, slightly flattened torso...

YUM NED DINGER Building off the winning performances of Yum’s original Dinger, the Yum Ned Dinger provides a slightly smaller profile for finesse type presentations, like Ned-Rigging. the...

The new Z-Man GOAT series softbaits features twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT’s segmented, slightly flattened torso...

Premium tubes. Just the right amount of salt. Just the right size, hand poured 10 TUBES PER PACK

Premium tubes. Just the right amount of salt. Just the right size, Hand Poured. 10 TUBES PER PACK

The Strike King® Jointed Structure Head combines the popular "swinging- head" style with the unprecedented characteristics of Strike King's Structure Jig. Developed with the assistance of Bassmaster Classic®...

Berkley PowerBait Chigger Craw has always been innovating and powering up old baits. This time they took the very popular and proven winner; the Berkley Powerbait Chigger Craw....

Perfect for pounding bottom or fishing for suspended fish during winter and open water conditions. The Jigging Minnow mimics an active minnow in a feeding position. Features: Vertical...

Featuring patent pending Honey Comb technology the PowerBait® Paddlin' PowerStinger showcases durability in a boot tail style swimbait without sacrificing action. Designed with both profile and action in...

VMC SWINGING RUGBY JIG VMC® updated its popular Rugby Jig design with an articulated, free-swinging jig head that allows soft-plastic baits to flow and move more naturally on...

The most versatile bait on the market It can be fished in anyway you like Drop shot, Texas Rigged, Ned and other way you like ! 8 per...

The RTM Tackle Bass Swimbaits are the perfect cross between soft supple plastic and slightly tougher plastic. Which makes them more durable than other major brands, but still...

Available in 3” & 4” Sizes for VersatilityChoose between the 3” and 4” versions of the Eko Shad to suit your fishing needs. Whether you're targeting smaller species...

3" Size for Versatile ApplicationsAt 3 inches, the Blip Minnow is the ideal size for attracting a wide variety of fish species, from bass to walleye, making it...

Bass Mafia is proud to bring you the next evolution of the freshwater swimbait, exclusively designed in conjunction with professional angler, Chris Zaldain. The all-new Daingerous swimbait wreaks...

The Magz Goby bait offers a realistic baitfish appearance and action to entice even the most finicky fish. Great for summer & winter fishing for all game fish....

Berkley PowerBait Shape 108 makes novice anglers good, and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive...

Premium tubes. Just the right amount of salt. Just the right size, hand poured 20 TUBES PER PACK

The Evergreen Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 3...

Often unseen until the sun sets, roaches and other insects are a plentiful food source that are often overlooked as prey items for bass. But with such plentiful...

The RTM Tackle Bass Swimbaits are the perfect cross between soft supple plastic and slightly tougher plastic. Which makes them more durable than other major brands, but still...

This Junior version of our flagship bait will do everything that it’s big brother will, and then some.  It’s smaller profile is key when you are looking to...

The Evergreen Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 1.7...

POOR BOYS BAITS ERIE DARTER JR The Poor Boys Baits Erie Darter is one the best kept secret in tournament fishing and they have release it in a...

A jointed minnow that is effective against selective bass that stick to baitfish. However, it is not designed to focus only on special situations and requires strict settings...

Premium tubes. Just the right amount of salt. Just the right size, Hand Poured. 20 TUBES PER PACK

Berkley PowerBait Chigger Craw has always been innovating and powering up old baits. This time they took the very popular and proven winner; the Berkley Powerbait Chigger Craw....

Colour: Black Articulated jig head design allows presentation to flow and move more naturally. Injected baitholder with double spikes to secure any soft plastic in place. Recessed eye...