Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft plastic jerkbait...

Z MAN TRICK SHOTZ Z Man has developed their first soft bait that is optimized specifically for drop shots. The Z Man Trick Shotz! The Z Man Trick...

Accurately mimicking the body shape and detail of a real goby, the Gobius swimbait is poured from impossibly soft yet durable ElaZtech® superplastic material, producing maximum underwater movement...

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation,...

Z-MAN HELLRAIZER An original, 'self-walking' topwater lure, Z-Man's 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you've seen before. Designed by ChatterBait inventor Ron Davis, the...

The Z Man Scented Paddlerz are infused with 100% natural baitfish scent and not an imitation formula. This causes the Scented Paddlerz to trigger more bites and longer...

The TRD CrawZ by Z-Man was designed to be an ultra-realistic crayfish imitation and to be used for Ned-rigging. The Z-Man's TRD CrawZ is ideal for use as a...

Z-MAN MINNOWZ Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Whether chasing...

The ChatterShad is a dynamic ChatterBait trailer with a slim baitfish profile and a thin fan tail for lifelike action. Made in the USA from soft ElaZtech, it...

Z MAN TRD BUGZ Z Man TRD BugZ took a proven softbait profile, downscaled it to be better used for Ned Rig finesse presentations while also building it...

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait® bladed jigs to produce an enticing, undulating action at all retrieve...

Z-MAN STINGERZ An exclusive Z-Man bait shape, the 2-inch StingerZ features a unique segmented, straight tail shad profile. A thick, shad/baby panfish body sculpt features a convenient hook...

Created to reflect a vibrant forward-facing sonar (FFS) signal, the Z-Man® 3.8-inch Graph ShadZ™ features radical realism and a profile that appeals to the most challenging bass. The...

BERKLEY POWERBAIT POWER SWIMMER Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor -...

Sized and shaped to match baby shad and other natural crappie forage, the Baby BallerZ™ is powered by a hydrodynamic, pyramidal tail section that responds to the slightest...

A natural enticement for bass in goby-rich environments, the new 2.4-inch TRD GobyZ reinforces Z-Man’s trendsetting finesse bait lineup with a surprisingly adaptable shape. Poured with extra malleable...

The Z Man Finesse Shadz are tested and proven performers where the fish are high pressured and bites are tough. Ideal for drop shotting or on a darter...

Featuring a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market. Sporting the most lifelike swimming action...

Z-MAN SMH WORMZ The SMH WormZ is a sleek, simple bait designed to mirror what Brian 'B.Lat' Latimer called a Coke-bottle shape. The tapered head and body increase hook...

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can...

Z-MAN SHAD FRYZ The iconic 1.75-inch Shad FryZ accurately mimics the forage of crappies, panfish, trout, and all species. Its thin, deep body and segmented tail section have...

Z-MAN MICRO FINESSE MICRO TRD Sized to be effortlessly inhaled by crappies, panfish and all species, the Micro TRD features the all-time great TRD stickbait profile in a...

A wonderfully versatile panfish-catching profile, the Micro GOAT™ sprouts fine, flattened dual kicker legs, finished with and water-catching curved paddletails that tirelessly pulse and swim at any retrieve...

Z-MAN DIEZEL MINNOWZ Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and saltwater...

A drop-shotter’s dream, these 2.75” and 3.5” ribbed, wedge-shaped tail minnows are built with salt-impregnated 10X Tough ElaZtech® superplastic to ensure that they sit with a horizontal posture...

Z-MAN GOAT TOADZ Buoyant enough to float a standard 5/0 EWG hook, the 4-inch GOAT ToadZ features a wide, bulky body and streamlined profile which combine to greatly...

Voted the Best New Saltwater Soft Bait at the 2023 ICAST show for good reason, an innovative top hook line-through harness, true-to-life mullet profile, photo printed realism, and...

Length: 5.75" Quantity: 6ct Built upon the classic soft stickbait, the Z-Man Bang Stickz were designed for those times when the fish are highly pressured or in a...

Size 3 1/2 Inch There are 8 Minnows per pack Minnows are scented for added attraction, triggering more hits Indented body enhances tail action Flat body profile provides...

The Big Bite Baits TRU-X Wally Jig Heads are designed with heavy weights, making them perfect for targeting Walleye. Each jig head is meticulously hand-painted using vibrant powder-coated...

Z-MAN HERCULEZ  An intricately sculpted baitfish design and a strategically designed curved paddletail generate a lifelike look and movement in the HerculeZ Swimbait. The 10X Tough ElaZtech construction...

Featuring uniquely textured, buoyant ElaZtech pinchers that float up off the bottom, BatwingZ jig trailers accurately mimic the natural defensive posture of a crawfish and turn any jig...

The Z Craw Jr. is effective on the back of swim jigs and vibrating jigs, as well as structure-hugging wobble heads. This smaller version will handle all of those...