Hard Baits

The MadEye Diver features the proven “banana” profile that delivers a tight wobbling action with unpredictable side-to-side movement that causes walleyes to strike with abandon. Designed for trolling at speeds between 1.5...

The McStick 110 was designed by MLF Angler Mike McClelland. This jerkbait is designed to suspend at lower water temperatures for those finicky early and late season fish. The...

Multi species will attack the SPRO swimbait 60! You can work it with a steady straight retrieve or pause and jerk it for awesome S-turns and other realistic...

Size: 8" in Length Realistic Swimming Action Lifelike Finishes Weight: Floater 4.8oz. (Floats) Hooks: Gamakatsu 1/0 2X Strong Treble Hooks

The new Koho King Spoon offers an incredible tight, side-to-side trolling action that salmon anglers will simply find irresistible. Designed to mimic baitfish, the new Koho King Spoon...

Eurotackle is proud to the introduce the all-new Spade Blade. A unique flutter spoon with multiple advantages. The Spade Blade was an original idea of Travis Krousie from J&S Custom...

The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a...

The newly updated Yo-Zuri Crystal 3D Shrimp is a realistic looking hard bodied lure featuring an internationally patented 3D Prism Internal Finish. This lure produces a brilliant shine...

The 3D Inshore Minnow is a floating minnow bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore...

Crystal 3D Minnow’s patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are several traditionally successful methods for fishing this...

Yo-Zuri is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. Designed with the same body shape and deadly action of...

The Yo-Zuri Crystal 3D Minnow Magnum’s patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. Built with a tough through-wire construction...

The Moonshine RV Casting Spoon is a high-quality spoon painted with Moonshine's Super-Glow colors and reflective tapes. Solid heavy construction with VMC hooks offer the wobble and action...

The Heddon Spit’n Image perfectly mimics the frantic antics of a fleeing shad — in fact, it’s the Spit’n Image of one! When retrieved, the Spit’n Image moves...

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The multi-jointed swimbait has three...

The Jackall DERABUZZ is a compact buzzbait suitable for anglers fishing with either casting or spinning tackle. The unique prop shape complements the weight of the DERABUZZ's custom-designed...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers...

The Moonshine Lures RV Series Trolling Spoon delivers a realistic wiggle action that will encourage trout, salmon, steelhead, and many other species to attack. This spoon is painted...

The Moonshine Lures Half Moon Spoon is painted with UV reflective coloring and designed to attract salmon, trout, steelhead, and many other species. This spoon has a silver...

The Moonshine Lures Trolling Spoons are some of the brightest glowing lures that you'll find on the market today! After being exposed to natural or UV light, these...

The Moonshine Lures Trolling Spoons are some of the brightest glowing lures that you'll find on the market today! After being exposed to natural or UV light, these...

Unique upward angled bill causes this bait to rise to the surface when retrieved. The Jackall Riser features an upward angled lip that causes the bait to rise...

The Trace is a multi-jointed swimbait that stands alone when it comes to action and functionality. Measuring at 6 inches, the Trace swimbait has a 4-piece body that...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique...

The Provoke Jerkbait Series, crafted by top professionals, now features two sizes: the Provoke 106 and the new Provoke 97. Both sizes are designed for versatility, with the...

You’ve asked for it, and now we’ve delivered. The VMC Tingler Spoon’s unmatched wide wobbling action exaggerates the movement of dying baitfish with its unique curved body and...

The 6th Sense Crush Series square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water. Diving...

The Anchovy Roll offers the ultimate rolling bait action for Great Lakes and Pacific Northwest anglers who love trolling. Designed to mimic feeding anchovy, the new Anchovy Roll...

GREAT LAKES SPOONS ANTI-FREEZE BACK Great Lakes Spoons design and manufacture all of their fishing lures from the best materials available. Their lures are hand built to a higher standard creating an extremely...

Great Lakes Spoons design and manufacture all of their fishing lures from the best materials available. Their lures are hand built to a higher standard creating an extremely durable and properly...

GREAT LAKES SPOONS CHARTREUSE TROLLING SERIES Great Lakes Spoons design and manufacture all of their fishing lures from the best materials available. Their lures are hand built to a higher standard creating...

The Provoke Jerkbait Series, crafted by top professionals, now features two sizes: the Provoke 106 and the new Provoke 97. Both sizes are designed for versatility, with the...

The 6th Sense Crush Series square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water. Diving...

The Megabass GH Haruzemi, only about 2cm long, is the smallest insect lure in the world. When dry fly fishing, if you miss the drift zone, amago and...

FROM THE PERSONAL TACKLE BOX OF YUKI ITO COMES THE MEGABASS ITO SHINER, THE HANDMADE JERK BAIT THAT INSPIRED THE WORLD-RENOWNED VISION ONETEN LURE. WORKED LIKE A TRADITIONAL JERKBAIT, MEGABASS ITO...

THE ULTIMATE DEEP-CRANKING TOOL, THE MEGABASS DEEP-X 300’S MULTI-WAY BALANCER SYSTEM (PAT.) ALLOWS FOR LONG CASTS AND STEEP DIVE ANGLES. THIS POWERS CASTS FOR EXTRA DISTANCE, AND GETS...

INTRODUCED IN 1996, THE MEGABASS POP-X BREATHED NEW LIFE INTO THE OLD-STYLE POPPER CONCEPT, ADDING A GILL SYSTEM AND AN ATTENTION TO DETAIL THAT IMMEDIATELY SET THIS LURE...

MODELED AFTER THE THREADFIN SHAD, ONE OF THE FAVORITE BAITFISH OF US WATERS, THE DIVING FLAPSLAP IS ONE OF THE MOST VERSATILE LURES IN THE MEGABASS LINEUP AND...

MEGABASS I-SLIDE 187R SWIMBAIT: – THREE-SIXTY TURN360° TURNS WITH A SIMPLE TWITCH OF THE ROD. DURING THE MANEUVER, THE LURE MOMENTARILY ESCAPES FROM THE PREDATOR’S EYESIGHT THEN QUICKLY...

Ayuja 108 REST Compact body and natural action.Ayujya REST has been downsized and released as REST108.All concepts and ideas are identical from the first model REST128, but the...

A new ultimate S-shape lure that rewrites the history of S-shape lures that have been cultivated up to now, that is a "static S-shape lure". The Jointed Claw...

The origin of S-swimming action The JOINTED CLAW 178 swims along a path like the letter S which has never before existed, S-swimming action causes both visual and...

Almost Every Tackle Company Has One, Just The Names Are Different. Little Cleo, Cop-e-cat And Strobe, Because The Humper Is Canadian Made You May Find A Slight Price...

The legendary 5.5-inch Rogue or ASDRC12 as it’s known to faithful anglers is back for a limited time through Lurenet.com! Our design team crept way back into the...