Bulk Hard Baits

BERKLEY KREJ Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water...

MEGABASS X-NANAHAN+1 The X-Nanahan+1 Finesse Jerkbait represents a collaborative achievement between Shinji Sato, a leading Japanese jerkbait specialist, and Yuki Ito, the designer behind acclaimed models like the...

Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher...

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits...

Classic Rapala® wounded-minnow action, durable plastic body construction and loud rattles make the Harvest Shad™ ideal for targeting your favorite game fish in any situation.   Durable Plastic...

NORTHLAND EYE-BALL SPOON The Eye-Ball Spoon™ perfectly mimics the real thing, with bling.  The backside of the spoon offers an array of colorful glow patterns for all scenarios, providing both...

FREEDOM ULTRA DIVER SHAD The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design...

LUHR JENSEN JET DIVER The Luhr Jensen Jet Diver is one of the most popular trolling systems on the market, thanks to it's buoyant design which allows the...

The Moonshine Lures Trolling Spoons are some of the brightest glowing lures that you'll find on the market today! After being exposed to natural or UV light, these...

JOHNSON SPLINTER The Johnson Splinter has a signature shape allowing the bait to slash through the water. The Splinter comes with a black nickel swivel and hook designed...

SPRO FAT PAPA SB 55 The Fat Papa SB was designed by MLF Angler Russ Lane. The bait features a frantic hunting action, similar to a balsa bait, but it...

Custom Jigs Slender Spoon The Slender Spoon™ is a bent, ultra-light spoon that offers loads of flash and flutter on the fall, unlike any other bait on the...

SPRO FAT JOHN 60 The Fat John 60 crankbait was designed by B.A.S.S. Elite Series Angler John Crews. The unique flat-sided square bill has a shallow diving hunting...

BERKLEY SPIN BOMB Create a top water commotion they can’t resist with the Berkley® Spin Bomb. Not only does the Spin Bomb’s shape make it ideal when there...

SCUM FROG BIG FOOT The Scum Frog Big Foot bait is versatile and can be used like a conventional buzz bait, but because it floats, you can stop...

FREEDOM TACKLE CORP MISCHIEF MINNOW Topwater fishing explodes with the Mischief Minnow from Freedom Tackle Corp. The secret to the Mischief Minnow’s performance is the unique custom shaped...

RAPALA ORIGINAL FLOATING The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow...

PRO KING 11” FLASHER • 11” Two Fin Incticer Flasher • Works at a wide range of trolling speeds • 14 of the best selling proven colors Pro...

The Michigan Stinger Flasher effectively attracts fish by producing intense flashes and vibrations, enhancing the appeal of your trolling setup. The kicker fin on this 8" rotating flasher...

A Michigan Stinger Kingfisher Flasher for salmon trolling swims in the water with vibration, action, vibrant colors, and a legit profile. The 11" Kingfisher Stinger Rotating Flasher creates...

LUHR JENSEN KWIKFISH K11X X-TREME The Luhr Jensen Kwikfish are full throttle, wide-action lure that is designed to attract and catch fish of all sizes, big and small....

RAPALA SHADOW RAP The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action...

An embodiment of next-gen Japanese finesse, the KARASHI rolls four irresistible techniques into one bite-sized offering: i-motion ultra finesse, sub-surface twitching, surface dog-walking, and bait-busting panic action. With...

SPRO LITTLE JOHN 50 The Little John 50 was designed by B.A.S.S Elite Series Angler John Crews. The Little John 50 has a computer chip bill that is...

RAPALA SHADOW RAP SHAD DEEP The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then...

Perfect for pounding bottom or fishing for suspended fish during winter and open water conditions. The Jigging Minnow mimics an active minnow in a feeding position. Features: Vertical...

RAPALA X-RAP DEEP The X-Rap® Deep rockets towards the bottom with all positive characteristics that has made the X-Rap® legendary; prominent scales and lateral line on the fuselage...

CHASEBAITS PROPDUSTER GLIDER The Chasebaits Propduster Glider is like no other glide bait on the market. Featuring a unique revolving belly blade designed to give the lure extra...

Walking, popping, and spitting its way to a permanent spot in your frog arsenal, the Jackall Gavacho Frog offers performance inspired design that is right at home in the thickest...

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can...

This new VMC® Rocker Spoon has an exceptional slow horizontal rocking action on the fall for attracting strikes! Black Nickel dropper chain, glow resin Octopus hook and 3D...

WILLIAMS BULLY Redesigned from the ground up, the new BULLY is even heavier than the original. Weighing in at 9/10 oz, the BULLY is sure to please long...

Created to match mature bait fish while adding finesse opportunities to tournament angler who prefer casting gear.  That’s correct the Spinbait 90 is yet another finesse lure created...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard...