BFCM Sale – 30% OFF

August Raffle Draw – Win A $500 Salmon Prize Pack

Free Shipping Over $150* Some Exclusions

The BFCM Sale of 30% OFF has wrapped up. Thanks to everyone who grabbed a deal, we appreciate all the support.

Missed this round? We’ll be back for Black Friday & Cyber Monday 2026 with fresh savings across rods, reels, tackle, and more from top brands.

In the meantime, check out our latest fishing gear and current promotions. Whether you're upgrading your setup or gearing up for next season, we’ve got you covered.

69 products

Vendor:
Simms
SIMMS G3 Guide Waders Stockingfoot - Gunmetal

Regular price $999.99 CAD

Regular price Sale price $999.99 CAD

SIMMS G3 GUIDE WADERS Simms' long-standing, award-winning G3 Guide Wader is back with an exciting update to the material package, improved fit, and an enhanced feature set while...
Vendor:
Simms
Simms M's Confluence Waders - Stockingfoot - Graphite

Regular price $839.99 CAD

Regular price Sale price $839.99 CAD

SIMMS CONFLUENCE STOCKINGFOOT Designed for anglers who work all the angles, the Simms Confluence Stockingfoot wader provides the perfect balance of rugged durability, freedom of movement, and intuitive...
Vendor:
Simms
Simms G3 Guide Pant Wader Size M 9-11 - Gunmetal *No Box*

Regular price $799.99 CAD

Regular price Sale price $799.99 CAD

Overview For active missions where a full wader seems over-the-top, G3 Guide Pants keep you in the mix and comfortably on the move. Rock-hopping mobility makes them a...
Vendor:
Simms
Simms G3 Guide Pant Wader - Gunmetal

Regular price $799.99 CAD

Regular price Sale price $799.99 CAD

Overview For active missions where a full wader seems over-the-top, G3 Guide Pants keep you in the mix and comfortably on the move. Rock-hopping mobility makes them a...
Vendor:
Musky Innovations
Musky Innovations Bull Dawg Pro Series Baitcasting Rod

Regular price $339.99 CAD

Regular price Sale price $339.99 CAD

Style: Telescopic These rods feature the legendary tTech microweave™ graphite that combines an incredibly strong yet very lightweight blank that made Bulldawg rods famous. All of these rods telescope...
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Vendor:
St. Croix
St. Croix Premier Musky Spinning Rod *Last Gen*

Regular price $319.99 CAD

Regular price Sale price $319.99 CAD

With a rare combination of high performance and value, it’s no secret why the Premier® series has been the most popular U.S.-built rod for decades. PREMIER® MUSKY SPINNING...
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Vendor:
St. Croix
St. Croix Premier Musky Casting Rod *Last Gen*

Regular price From $289.99 CAD

Regular price Sale price From $289.99 CAD

The classic styling, combined with performance and value is what has made Premier a perennial powerhouse. PREMIER® MUSKY RODS feature: Premium quality SCII carbon. Kigan Master Hand 3D guides...
Vendor:
13 Fishing
13 Fishing Omen Musky Casting Rod

Regular price $284.99 CAD

Regular price Sale price $284.99 CAD

There’s a big difference between hunting for prey and hunting Apex predators. The tenacious tapers of the Japanese 36 Ton PVG Blanks designed for every Esox based application...
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Vendor:
St. Croix
St. Croix Premier Casting Rod *Last Gen*

Regular price From $259.99 CAD

Regular price Sale price From $259.99 CAD

ST. CROIX PREMIER CASTING ROD remium quality SCII carbon. Kigan Master Hand 3D guides with slim, strong aluminum-oxide rings and black frames. Kigan Master Hand 3D top with SiC...
Save 25%

Vendor:
St. Croix
St. Croix Premier Spinning Rod *Last Gen*

Regular price From $183.99 CAD

Regular price ~~$244.99 CAD~~ -25% Sale price From $183.99 CAD

The most popular U.S. built rod for decades, the Premier spinning rods by St. Croix provides a rare combination of high performance and value. The performance to price...
Vendor:
Rapala
Rapala Rap-V Blade

Regular price $13.99 CAD

Regular price Sale price $13.99 CAD

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can...
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Vendor:
Beast Coast
Beast Coast Miyagi Swimmer 4.75"

Regular price $12.99 CAD

Regular price Sale price $12.99 CAD

MIYAGI Swimmer is a feature-loaded 5'' class bait that draws big bites. It has a monster hook pocket that deepens near the back of the bait where a swimbait hook will...
Dope Gill
JG's Dirty Perch
JL Candy Crush
Pro Ghost
Pro Pearl
Vendor:
VMC
VMC Swinging Rugby Jig - 3° Offset Point

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

VMC SWINGING RUGBY JIG VMC® updated its popular Rugby Jig design with an articulated, free-swinging jig head that allows soft-plastic baits to flow and move more naturally on...
Black
Green Pumpkin
Vendor:
Rapala
Rapala Crush City The Suspect

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

THE SUSPECT™ (CRUSHCITY™) Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake. BODY LENGTH: 2.75" TPE...
Baby Bass
Baitfish
Black Nightmare
Budgie
Comet
+7
Vendor:
Rapala
Rapala Crush City The Mayor

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is...
Albino Pearl
Albino Shad
Black Blue Flake
Black Blue Green Pumpkin
Black Gold
+19
Vendor:
Rapala
Rapala Crush City The Jerk

Regular price From $9.99 CAD

Regular price Sale price From $9.99 CAD

THE JERK™ (CRUSHCITY™) Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. TPE - Durable, Floating...
Baitfish
Bombshell
Bubble Gum
Budgie
Comet
+19
Vendor:
Rapala
Rapala Crush City Pigstick - 5"

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

The Pigstick's™ captivating shimmy as it descends invites bass to join in the game, enticing them to come play fetch. Extra Salt Content Provides Excellent “Shimmy” Action on...
Vendor:
Rapala
Rapala Crush City Ned BLT

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE - Durable, Floating Plastic Perfect for Finesse Situations Maximized Buoyancy Stand...
Smoke Shad
Albino Pearl
Baby Bass
Bama Craw
Black Blue Flake
+10
Vendor:
Rapala
Rapala Crush City Mooch Minnow

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken,...
Vendor:
Rapala
Rapala Crush City Heavy Hitter

Regular price From $9.99 CAD

Regular price Sale price From $9.99 CAD

PRODUCT DETAILS Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and...
Vendor:
Rapala
Rapala Crush City Freeloader

Regular price From $9.99 CAD

Regular price Sale price From $9.99 CAD

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Enticing Tail-Kicking Trailer Action Nose Hook, Weightless Texas Rig,...
Albino Pearl
Albino Shad
Blue Pearl Holo
Black N Blue
Black Blue Flake
+18
Vendor:
Rapala
Rapala Crush City Creeper 2.5"

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple. TPE - Durable, Floating Plastic Perfect for Finesse Situations...
Black Nightmare
Pearl White
Lumo
Hot Lips
Neon
Vendor:
Rapala
Rapala Crush City Cleanup Craw 3.5"

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™...
Vendor:
Rapala
Rapala Crush City Bronco Bug

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

PRODUCT DETAILS The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Dolphin-Like Swimming Action “Bronco...
Black Blue Flake
Black Blue Green Pumpkin
Black N Blue
Black Red Flake
Bama Bug
+8
Vendor:
Great Lakes Finesse
Great Lakes Finesse Stealth Football Head

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

Built around a super sharp, fine wire Gamakatsu jig hook the Great Lakes Finesse Stealth Football Head is the premium jig head you've been looking for. Available in...
Matte Black
Matte Brown
Matte Green Pumpkin
Pearl White
Vendor:
Great Lakes Finesse
Great Lakes Finesse Stealth Ball Jig Head

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

The Stealth Ball Jig Head Built around a super sharp, fine wire Gamakatsu jig hook the Great Lakes Finesse Ball Head is the premium jig head you've been...
Matte Black
Matte Brown
Matte Green Pumpkin
Raw
Pearl White
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Vendor:
Great Lakes Finesse
Great Lakes Finesse Sneaky Underspin

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

GREAT LAKES FINESSE SNEAKY SPIN The Sneaky Spin is everything anglers have come to expect from Great Lakes Finesse. This underspin has been thought out from end to...
Vendor:
Great Lakes Finesse
Great Lakes Finesse Sneaky Swimbait Head

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

The Sneaky Swimbait Head Based on the popularity of the Sneaky Underspin head design and by popular demand, the Sneaky Swimbait Head is ideal for fishing smaller 2.5”...
Matte Black
The OG
White Shad
Chartreuse Shad
Green Pumpkin
+1
Vendor:
Great Lakes Finesse
Great Lakes Finesse Snack Craw 2.1"

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

The 2.1” Snack Craw There are a ton of craw baits on the market, and most of them will catch fish. We designed this bait to be stealthy...
Black Blue FLT
Green Pumpkin FLT
Green Pumpkin Red Flake FLT
Green Pumpkin Orange Belly
Green Pumpkin Purple FLT
+8
Vendor:
Great Lakes Finesse
Great Lakes Finesse Ned Head

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

The GLF NED HEAD is the most innovative design ever created, engineered for effortless bait lift and capable of handling the biggest fish in the lake. Its rounded...
Vendor:
Great Lakes Finesse
Great Lakes Finesse Mini Pro Tube Jig Head

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

Finally, a finesse-sized tube head with a hook that can handle the biggest fish in the lake. Designed specifically to fit small finesse tubes (1.75" to 2.75") perfectly,...
Vendor:
Great Lakes Finesse
Great Lakes Finesse Matte Finesse Jig

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

A super finesse micro jig with a hook that can handle the biggest fish in the lake. The Matte Finesse Jig is built on 1/0 Gamakatsu 604 hook....
Matte Brown
Matte Black
Matte Black Brown
Matte Green Pumpkin Black
Matte Green Pumpkin
+1
Vendor:
Great Lakes Finesse
Great Lakes Finesse Marabou Jigs

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

A premium, NO-NONSENSE Marabou Jig crafted for serious anglers who demand quality and performance. Featuring a sharp GAMAKATSU 604 hook, it ensures a strong and reliable hookset every...
Sold out
Vendor:
Great Lakes Finesse
Great Lakes Finesse Juvy Craw 2.5"

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

The 2.5” Juvy Craw Our take on the traditional Mini Tube! Designed to pair perfectly with our Mini Pro Tube Head, the Juvy Craw is designed to resemble...
Amber
Black Blue Flake
Brown Pumpkin Special
Brown Purple Orange Belly
Fire Craw
+14
Vendor:
Great Lakes Finesse
Great Lakes Finesse Juicy Hellgrammite 2.4"

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

Juicy Hellgrammite Kept secret for over 10 years by top tournament anglers, the 2.4” Juicy Hellgrammite perfectly imitates one of smallmouths favorite protein rich foods, the hellgrammite. What...
Brown Pumpkin Special
Frosted Shad
Green Pumpkin
Green Pumpkin Purple Flake
Meltdown
+4
Vendor:
Great Lakes Finesse
Great Lakes Finesse Hanging Head

Regular price $9.99 CAD

Regular price Sale price $9.99 CAD

The Hanging Head Hanging a Minnow, Moping, Damiki rigging... call it what you want, it’s possibly the best way to catch deep fish with the latest fish finder...
Matte Black
The OG (Raw)
White Shad
Green Pumpkin
Charteuse Shad
+1

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