Best Selling Apparel

When everything in life points toward casting a line — maybe it's a sign. The easy-wearing, cotton-fabric Neon Draft tee illuminates the way. Fabric Tech: 100% cotton

Day in and day out, the Guide Shirt gets it done with secure zippered pockets, easy roll-up sleeves and a durable fast-dry fabric built for peerless fishing comfort....

When it comes to Z87+ safety glasses, comfort is king. After all, what good are safety glasses that aren't comfortable enough to wear when you need them most? The Dawson is our...

Shimano's Evair Shoes are constructed with an ultra-lightweight EVA material and feature a non-marking sole with plenty of traction. Evair Shoes are specialty-designed for fishing and marine activity...

The Rover jacket was created to provide versatile protection from the elements built with lightweight 2.5 layer waterproof fabric. This jacket is perfect for travel, day-to-day activities, or...

Mixing together a tropical punch of unmatched on-water performance, Superlight Pants wick moisture, dry in a flash and beat back the sun with powerful UPF 50+ protection. Water-repellent,...

The G. Loomis Fish Patch Cap is a classic take on the always-popular trucker cap. Available in multiple colors, this cap features a circular patch combining the iconic...

MUSTANG ELITE 28 HYDROSTATIC PFD This front entry automatic inflatable PFD has a 3D chassis designed to reduce drag in high-speed conditions. This revolutionary construction is lightweight and...

This front-entry child PFD is designed without in-water head support for older children who no longer need it - or those who stubbornly refuse it. The ultra-soft, stain-resistant...

This low-profile pull-over foam life vest features a minimalist open-sided design to allow exceptional mobility and ventilation for sailing, SUPing, or whitewater paddling. Ultra-flexible PVC foam, a racer-style...

Take your shade with you. Fishpond hats look as good on the water as they do at the evening watering hole. Sun protection meets style. Adjustable, one-size-fits-most

Mosquito Head Net Cotton Crown And Netting Adjustable Size Inside Crown Elastic Ties

This mid-profile trucker hat features a 3D embroidered bass fabric patch, plus a visor to reduce glare and a lightweight, moisture-wicking sweatband that provides superior comfort throughout the...

This mid-profile trucker hat features a 3D embroidered Huk logo fabric patch, plus a visor to reduce glare and a lightweight, moisture-wicking sweatband that provides superior comfort throughout...

The Simms Troutscape T-Shirt brings the object of your obsession front and center with a classic graphic aesthetic, cut from a comfy cotton-fabric blend. This is a really cool new...

Built for cold days on the water, the Huk Scale Hooded Jacket will allow you to continue to chase tight lines when the temps drop. With it's unique...

From ocean origins to street-wise originality, make waves in the classic Everyday Watchcap featuring a soft-knit construction that seamlessly blends comfort and style. Double knit acrylic yarn One...

Simms heritage design brought to you in a long-sleeve silhouette, the Simms Logo LS brings together cotton-blend comfort with an easy-wearing fit made for your every move. FABRIC...

The top wet-weather contender of the Challenger footwear lineup, step into the Challenger Insulated Boot for warmth-firing, waterproof performance that crushes the season's coldest. Vulcanized rubber outer, 7mm...

The Huk Men's Mossy Oak Stormwater Neck Gaiter works to protect you from the sun's harmful rays. The fabric is made with moisture wicking and cooling yarn for...

HUK ICON X SUPERIOR BIB

FIRSTWATCH FLOTATION BIB PANTS The AP-1100 helps keeps the wearer dry and warm with a waterproof internal barrier and exterior Nylon-lining. Waist and shoulder straps provide the perfect...

COSTA DEL MAR BLACKFIN PRO An enhanced version of one of Costa’s most trusted and well-loved frames, the Blackfin PRO builds off the original look, polarized lens and...

COSTA DEL MAR REEFTON PRO Named after the iconic New Zealand fishing town, Costa’s classic Reefton frame just got some serious PRO upgrades. The large frame loved by...

COSTA DEL MAR DIEGO Costa's most advanced sport performance sunglasses yet. Diego features an innovative vented spring hinge system to maximize airflow and enhance fit, plus sweat management...

SIMMS ORIGINAL PATCH TRUCKER Crown Fit: Mid

SIMMS TROUT REGIMENT CAMO FILL From cutties to browns to 'bows, the Trout Regiment Camo Fill T-Shirt supports the fixation with a plush blend of cotton-poly comfort meets...

SIMMS BOZEMAN SCENE Inspired by our gateway to fishy getaways, the Bozeman Scene T-Shirt can be found at the intersection of trout-town style and intrepid cotton-poly comfort. FABRIC...

SIMMS SUPERLIGHT FLATS CAP Cut glare and spot more fish with the long-bill lid that brings proven performance and laser focus to the flats fishing game. Nylon fabric...

SIMMS CHALLENGER SHORT Boat launch hustle to on-deck hook-ups, Simms' Challenger Shorts provide unstoppable fishing function with easy breathing vented panels and stretchy, quick-drying fabric for all-day comfort...

Ready for anything and everything under the sun, the Challenger Solar Half Zip comes comfort equipped with a neck-saving collar, heat-dispensing venting and UPF 30+ sun protection from...

MUSTANG CATAYLST FLOAT BIB Designed to integrate with the Catalyst Flotation Jacket and Coat, this flotation pant is fully seam-sealed to provide protection from rain and spray without...

MUSTANG APF FOAM PFD The open-sided design allows for outstanding mobility and breathability. Padded neoprene shoulders are adjustable, and strap ends tuck neatly out of the way. Two...

SIMMS BULKLEY HAND MUFF When gloves aren't enough to cut through the cold, the warmth stoking Bulkley Hand Muff keeps hands and fingers comfortable and functional for the...

SIMMS BOONIE FISHING HAT The Boonie hat beats the heat with 360-degree coverage and a fresh look that includes a hook and loop patch for holding flies, plus...

SIMMS SOLARFLEX WIND HOODY The SolarFlex® Wind Hoody deflects huffy forecasts, all the while keeping the same lightweight, stretchy performance and fast-drying, UPF50 sun protection that's integral to...

 MUSTANG CATALYST FLOTATION JACKET Mustang took the traditional Floater Coat™ and made it more comfortable, better looking and overall, more wearable. The result? Mustang's Catalyst Flotation Jacket with...

SIMMS VERMILION  Comfort with a conscience, the Vermilion Full Zip Hoody is equipped with a beverage-friendly stash pocket for on-the-go sips. Recycled performance fabrics and organic cotton fibers...

SIMMS GUIDE FLANNEL Crafted from a performance blend of recycled fabrics with angler-centric features, the easy-wearing Guide Flannel is the go-to shirt for everyday versatility and comfort —...

RAPALA MESH BEANIE Keep that head covered, warm and looking good on or off the ice with these Rapala beanies. Features: Outer: 100% Acrylic Lining: 100% Polyester Fleece...

SIMMS THE WALLEYE LOGO The Walleye Logo Hoody keeps you hungry for more with an easy wearing cotton-poly blend and a graphic look that goes good on or...

Bringing together classic style and determined performance, the insulated Dockwear Hooded jacket is cut from rugged, water-shedding CORDURA® nylon fabric for taming chilly conditions or throwing back cold...

A hardworking mainstay featuring the boosted warmth of waffle-lined micro-fleece internals. Quick-dry performance and chafe-free, off-shoulder seaming for added comfort. Stash gear in two cargo top load pockets...

Greatly reduce lower back stress and fatigue with the BackSaver™ Wading Belt - a must-have for any angler with a back. This wading belt has a 2 inch wide...

The Stealth Glove delivers the same waterproof properties as many of Striker Ice's insulated gloves but without the bulk.  Built with a seamless 4 way stretch fabric, the...